Stories on 22nd May 14

Starry night for creatives
The India leg of the 12th edition of the annual Portfolio Night happened last evening in Mumbai
http://www.mxmindia.com/2014/05/starry-night-for-creatives/

Sai Nagesh joins Laqshya Advertising as CEO
Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency
http://www.mxmindia.com/2014/05/sai-nagesh-joins-laqshya-advertising-as-ceo/

Sony SIX urges fans to 'Live the Magic'
Sony SIX has exclusively brought on board Bollywood star John Abraham to leverage the build-up to the big extravaganza
http://www.mxmindia.com/2014/05/sony-six-urges-fans-to-live-the-magic/

mCordis' Paul Barney to speak at IAA webinar series today
Paul Berney, Co-Founder & Managing Partner EMEA of mCordis to speak on World Goes Digital

http://www.mxmindia.com/2014/05/mcordis-paul-barney-to-speak-at-iaa-webinar-series-today/

Stories on 28th Nov '13

Tooning Tarun Tejpal's Toxic Tale
Much has been spoken and written about the Tehelka founder's misdeeds. We reproduce here one of India's foremost editorial cartoonist Hemant Morparia's take in Mumbai Mirror + Jaldi 5 Q and A with Hemant Morparia: The seedy is not necessarily as Sleazy as the Mainstream can be.
http://www.mxmindia.com/2013/11/tooning-tarun-tejpals-toxic-tale/

Sony still at #6 among Hindi GECs. Star Plus #1, Colors #2, Zee #3
The TAM data for Week 47 came in today: Star Plus is the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.
http://www.mxmindia.com/2013/11/sony-still-at-6-among-hindi-gecs-star-plus-1-colors-2-zee-3/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM at 5 pm today
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Martin Sorrell to a do a monthly show for CNBC-TV18
The WPP CEO will be a part of a new monthly show titled '30 Minutes with Martin Sorrell' on CNBC-TV18
http://www.mxmindia.com/2013/11/martin-sorrell-to-a-do-a-monthly-show-for-cnbc-tv18/

Gender sensitivity workshop on ad & media frat on Nov 29
Population First and Social Access will host the day-long workshop in Mumbai

http://www.mxmindia.com/2013/11/gender-sensitivity-workshop-on-ad-media-frat-on-nov-29/

Stories on 26th Nov '13

News channels maxed with Mumbai terror attack coverage: TAM data
According to TAM data, the highest genre share of news channels in the period 2001 to 2012 was in 2008 for Mumbai terror attacks coverage
http://www.mxmindia.com/2013/11/news-channel-genre-share-maxed-with-mumbai-terror-attack-coverage-since-2001-tam-data/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM on Nov 28
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Japanese firms advertise on cartoon shows to convey that its brands stand for high quality
The Japanese government has announced the launch of a new project to aid global promotion of the country's culture, including its anime, video games and cuisine
http://www.mxmindia.com/2013/11/japanese-firms-advertise-on-cartoon-shows-to-convey-that-its-brands-stand-for-high-quality/

Birla Sun Life MF gets Indigo to develop jaanotohmaano.com
Leo Burnett's Indigo Consulting blended latest trends in design and technology for simplified, jargon-free content

http://www.mxmindia.com/2013/11/birla-sun-life-mf-gets-indigo-to-develop-jaanotohmaano-com/

Stories on 2nd Aug '13

IAA Webinar with Julie Roehm, Chief Storyteller, SAP
The fourth edition of the IAA Webinar had SAP's Chief Storyteller Julie Roehm speak from New York
http://www.mxmindia.com/?p=52433


It's key to be aware of your strengths & weaknesses: Robert S Kaplan
People must take responsibility for managing their careers, says Robert Steven Kaplan
http://www.mxmindia.com/?p=52402



Tata tops Interbrand's Best Indian Brands 2013
Omnicom's Interbrands India releases the Indian version of the Best Brands study with a guide to India's 30 Most Valuable Brands
http://www.mxmindia.com/?p=52418


Star Plus leads Week 30 TVTs, Colors #2
Comedy Nights with Kapil, Jhalak Dikhlaa Jaa and DID Super Mom were top-ranked weekend specials
http://www.mxmindia.com/?p=52427


Mudra Ahmedabad on hard facts of olive oil
Creates campaign to educate consumers on olive variants and their uses
http://www.mxmindia.com/?p=52404


Sony Six acquires rights to TNA Wrestling
The channel will exclusively air more than 500 hours of wrestling content across key Asian markets
http://www.mxmindia.com/?p=52047


Prashanth Challapalli exits Jack in the Box
Ends four-year stint, last as Business Head, Jack in the Box Worldwide & Executive Vice President (Digital), 120 Media Collective
http://www.mxmindia.com/?p=52037


Ranjona Banerji: Trashy Times & how media houses fail in human relations
If you cannot bite the hand that feeds you, can you be considered fair when you criticise other media group, writes Ranjona Banerji
http://www.mxmindia.com/?p=52040


Anil Thakraney: Lucky De
Here was a chance for De to stand up for the right thing, to be a leader for change, a feisty leader we badly need. But she got cold feet and ducked out, writes Anil Thakraney]
http://www.mxmindia.com/?p=52040

Stories on 9th July '13

Linking In with Nishant Rao @ IAA Webinar
The third edition of the IAA Webinar held on June 27 had Linked In country manager for India Nishant Rao addressing questions
http://www.mxmindia.com/2013/07/linking-in-with-nishant-rao-iaa-webinar/

Retail rush at the malls as end-of-season sales zoom 40% y-o-y
Sales in the first three days of the end-of-season sales rose 20-40% from last year as deep discounts and pent-up demand brought consumers out in full force
http://www.mxmindia.com/2013/07/retail-rush-at-the-malls-as-end-of-season-sales-zoom-40-y-o-y/

It's Bhaag Milk-ha Bhaag for Amul and Milkha Singh
Lodestar UM and Draftfcb Ulka plan and execute a unique association of the film Bhaag Milkha Bhaag and Amul Milk
http://www.mxmindia.com/2013/07/its-bhaag-milk-ha-bhaag-for-amul-and-milkha-singh/

Lowe Lintas' dCell builds new identity for NMIMS
NMIMS University unveils new brand identity, signals transformation
http://www.mxmindia.com/2013/07/lowe-lintas-dcell-builds-new-identity-for-nmims/

HT Media gets more 'social' with Webitude
HT Media acquires social media agency Webitude to focus on fast-evolving spaces of Mobile and Social Media
http://www.mxmindia.com/2013/07/ht-media-gets-more-social-with-webitude/

Debrief: National Population Register: Hello Early Nineties!
Each time the National Population Register commercial comes on air, I want to fling some mud at my television set, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-national-population-register-hello-early-nineties/

Suman Sharma to head Metigon's Pune ops
The newly set up PR and public affairs agency Metigon Enterprises has started its Pune operations with Suman Sharma as Branch Head
http://www.mxmindia.com/2013/07/suman-sharma-to-head-metigons-pune-ops/

Stories on 25th Jun '13

Forbes will stick to its DNA: R Jagannathan
The veteran editor, who took charge of Forbes India following the exit of 4 seniors, talks on the transition and his plans for the magazine
http://www.mxmindia.com/2013/06/forbes-will-stick-to-its-core-dna-r-jagannathan/

Times group launches education centres for professionals
TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.
http://www.mxmindia.com/2013/06/times-group-launches-education-centres-for-professionals/

LinkedIn's Nishant Rao in IAA webinar on June 27
Nishant Rao, Country Manager, LinkedIn, will be the speaker at the next IAA webinar on 'World goes Digital' on Google Hangout on Thursday, June 27 at 3pm.
http://www.mxmindia.com/2013/06/linkedins-nishant-rao-in-iaa-webinar-on-june-27/

Weber Shandwick rebrands in India, drops 'Corporate Voice' from name
The agency's India offices have adopted a global identity after the buyout of the joint venture Corporate Voice | Weber Shandwick.
http://www.mxmindia.com/2013/06/weber-shandwick-rebrands-drops-corporate-voice-from-name/

I'm lovin' it! ASCI pulls up SMS ad for incorrect claim
The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.
http://www.mxmindia.com/2013/06/im-lovin-it-asci-pulls-up-sms-ad-for-incorrect-claim/

Cycle Pure Agarbathies to co-sponsor ODI tri-series in Windies
'Cycle Agarbathies Trusted player of the match' and 'Trusted player of the series' Award will be presented to the best all-round performers in the series, which runs from June 28 to July 11.
http://www.mxmindia.com/2013/06/cycle-pure-agarbathies-to-co-sponsor-cricket-odi-tri-series/

Debrief: Toyota service: No hurry, take your time!
Nothing wrong with the treatment, and the single-minded communication ensures the promise is delivered smoothly. But here's the problem: This sort of a promise alarms me.
http://www.mxmindia.com/2013/06/debrief-toyota-service-no-hurry-take-your-time/

ABP Majha Sanman Awards on June 28
The ABP Majha Sanman Awards 2013 will be held on June 28, 6.30pm onwards at The Ballroom, Shangri-La Hotel, Lower Parel, Mumbai.
http://www.mxmindia.com/2013/06/abp-majha-sanman-awards-on-june-28/

Zee 24 Taas Goa Marathi Film Fest begins on June 28
The sixth edition of the Goa Marathi Film Festival will be held from June 28 to June 30, at Panaji, Goa.
http://www.mxmindia.com/2013/06/zee-24-taas-goa-marathi-film-fest-begins-on-june-28/

Stories on 30th May '13

Video's the way to go: Ajit Balakrishan @ IAA Webinar
The second edition of the IAA Webinar held last Thursday had the Rediff.com founder and CEO addressing questions
http://www.mxmindia.com/2013/05/videos-the-way-to-go-ajit-balakrishan-iaa-webinar/

Piyush Pandey, others celebrate Cannes Lions' 60 yrs of game-changing ads
The Cannes Lions festival is celebrating its 60th anniversary with the launch of 'Game Changer', a commemorative book and exhibition
http://www.mxmindia.com/2013/05/piyush-pandey-others-celebrate-cannes-lions-60-yrs-of-game-changing-ads/

Mindshare facilitates Closeup's 'Yeh Jawaani...' packs
The lead pair of the movie also announced the launch of a unique 'closeup with stars' augmented reality application
http://www.mxmindia.com/2013/05/mindshare-facilitates-closeups-yeh-jawaani-packs/

RCB emerges as Twitter war winner: Asterii
A study by Asterii Analytics analyses over 3.5 million tweets on IPL hashtags
http://www.mxmindia.com/2013/05/rcb-emerges-as-twitter-war-winner-asterii/

Star Sports 2, Star Cricket gear up for ICC Champions Trophy 2013
The channels will broadcast the tournament in Hindi and English with cutting-edge production and programming initiatives
http://www.mxmindia.com/2013/05/star-sports-2-star-cricket-gear-up-for-icc-champions-trophy-2013/

Isobar India appoints Nilesh Pathak as CTO
The full-service digital agency under the Aegis Media umbrella hires a CTO to grow by offering tech solutions
http://www.mxmindia.com/2013/05/isobar-india-appoints-nilesh-pathak-as-cto/

Ritu Midha: Thriving on controversies
In Week 2 of her new column called Loud & Clear, Ritu Midha writes on three controversies that have been discussed much in the media over the last few weeks
http://www.mxmindia.com/2013/05/ritu-midha-thriving-on-controversies/

Debrief | Quikr.com: 'Spot' on!
It is a realistic situation (this is what Sreesanth must be going through right now), and the cop speaking in Haryanvi dialect is too funny

http://www.mxmindia.com/2013/05/debrief-quikr-com-spot-on/

Stories on 17th May '13

Time for sponsors to pull out of IPL?
Oh Yes Abhi, writes Pradyuman Maheshwari in MxMIndia Comment. Hurting them where it hurts most... turn the tap off the monies.
 http://www.mxmindia.com/?p=47937

Ranjona Banerji: All eyes on cricket's royal mess
The Indian Premier League has always carried controversy around like a proud badge but cheating perhaps crosses a limit that it will have to work hard to recover from, writes Ranjona Banerji
 http://www.mxmindia.com/?p=47922

Anil Thakraney: IPL: Show will go on
I don't think a few rotten eggs will spoil the big IPL party, it will carry on as usual. Too many people make too much moolah from it, the show will simply go on. The IPL is used to surviving scandals
 http://www.mxmindia.com/?p=47919

Rediff's Ajit Balakrishnan on IAA webinar on May 23
Ajit Balakrishnan, Founder and CEO, Rediff.com, will speak at the IAA Webinar on 'World Goes Digital', on May 23 at 3 pm, using Google Hangout
 http://www.mxmindia.com/?p=47921

Shailesh Kapoor: Is the ad cap a blessing in disguise?
If the 10+2 cap comes into force, many channels will lose upto 60% of their commercial inventory. This itself should have been reason enough to approach the issue in a more inclusive manner, writes Shailesh Kapoor
 http://www.mxmindia.com/?p=47934

MSLGroup India launches Social Hive
MSLGroup India, Publicis Groupe's strategic communications and engagement company, has announced the launch of its global digital and social practice in the country, Social Hive
 http://www.mxmindia.com/?p=47923

Leadership tables rank business leaders at the top in the year 2013
Ketchum's 2013 Leadership Communication Monitor reveals interesting findings
 http://www.mxmindia.com/?p=47918

IPL 6 records 52% growth in online viewership
The IPL is being streamed live by Times Internet Ltd, the official digital partner of IPL, in partnership with YouTube
http://www.mxmindia.com/?p=47920