Stories on 7th May '15

Will Brand Salman lose sheen post conviction?
With a lot riding on the megastar - some 10 national brands and some films, the May 8 decision will be the decider
http://www.mxmindia.com/2015/05/will-brand-salman-lose-sheen-post-conviction/

NewsStand: How the newspapers frontpaged Salman's conviction
Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan!
http://www.mxmindia.com/2015/05/newsstand-how-the-newspapers-frontpaged-salmans-conviction/

BTL Baatein: Sumeet Narang, Bajaj Auto. Powered by VISCOMM
Every poster put up at a dealer showroom constitutes infrastructure for motorcycle major Bajaj Auto, says Sumeet Narang Senior VP (Marketing - Motorcycles), Bajaj Auto
http://www.mxmindia.com/2015/05/btl-baatein-sumeet-narang-bajaj-auto/

Faaso's hands over media biz mandate to ZenithOptimedia
The account will be handled out of ZO's Mumbai office
http://www.mxmindia.com/2015/05/faasos-hands-over-media-biz-mandate-to-zenithoptimedia/

Isobar wins digital mandate of JK Tyres
The agency won the account of the automobile brand following a multi-agency pitch
http://www.mxmindia.com/2015/05/isobar-wins-digital-mandate-of-jk-tyres/

PReamble by Siddhartha Mukherjee: The Shift from "BUY ME" to "WHY ME"
In Week 2 of PReamble, Siddhartha Mukherjee talks of how PR and Earned Media can help you win
http://www.mxmindia.com/2015/05/siddhartha-mukherjee-the-shift-from-buy-me-to-why-me/

DTDC rebrands to DTDC Express Limited; unveils new logo
Star cricketers from 'Sunrisers Hyderabad' unveiled the logo
http://www.mxmindia.com/2015/05/dtdc-rebrands-to-dtdc-express-limited-unveils-new-logo/

Network18 appoints Sanjeev Agrawal as CEO - Homeshop18
Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector
http://www.mxmindia.com/2015/05/network18-appoints-sanjeev-agrawal-as-ceo-homeshop18/

Anirban Sen joins Bang In The Middle as ECD
He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency
http://www.mxmindia.com/2015/05/anirban-sen-joins-bang-in-the-middle-as-ecd/

'Kolaveri di...' gets a Turkish makeover in new Coca Cola ad
The Turkish cover of "Why this Kolaveri Di" for Coca Cola ad goes viral with over 326,000 views in two days
http://www.mxmindia.com/2015/05/kolaveri-di-gets-a-turkish-makeover-in-new-coca-cola-ad/

Amit Akali launches full-service digital agency. So, What's Your Problem!
Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

http://www.mxmindia.com/2015/05/amit-akali-launches-full-service-digital-agency-so-whats-your-problem/

Stories on 23rd Apr '15

Change the world with Data
Message @ 2015 edition of Nielsen Consumer 360 held last Friday: the real impact on bottomlines will happen if corporates act on research findings to create a positive outcome for customers
http://www.mxmindia.com/2015/04/change-the-world-with-data/

BTL Baatein: Starting a new weekly series on Marketing & Media Heads talking about Below-The-Line Marketing. This week: Kamal Basu of Volkswagen. Sponsored by VISCOMM
In other industries, BTL is in the range of 12-15% of ATL budget, but in the automotive space, it is almost 1:1, says Kamal Basu, Head of Marketing & PR - Volkswagen Passenger Cars
http://www.mxmindia.com/2015/04/btl-baatein-starting-a-new-weekly-series-on-marketing-media-heads-talking-about-below-the-line-marketing-this-week-kamal-basu-of-volkswagen-sponsored-by-viscomm/

Introducing a new fortnightly column on PR insights - Preamble by Siddhartha Mukherjee: Advertising
Siddhartha Mukherjee is a senior PR industry professional and currently Senior Vice President, Eikona - Earned Media Planning, Audit and Advisory
http://www.mxmindia.com/2015/04/introducing-a-new-fortnightly-column-on-pr-insights-preamble-by-siddhartha-mukherjee-advertising-industry-owes-a-lot-to-public-relations/

MSM & BBC Worldwide announce partnership on BBC Earth in India
BBC earth inspires audiences by sharing the incredible wonders of our universe
http://www.mxmindia.com/2015/04/msm-bbc-worldwide-announce-partnership-on-bbc-earth-in-india/

Dainik Bhaskar unveils 'Unmetro - The Action is Elsewhere' campaign
'Unmetros' signify the non-metro urban Indian markets (Tier 2 & 3 markets) which are fast emerging as India's key growth centres
http://www.mxmindia.com/2015/04/dainik-bhaskar-unveils-unmetro-the-action-is-elsewhere-campaign/

NDTV's Dr Prannoy Roy to be honoured at RedInk Awards in Mumbai
25 outstanding journalists to be honoured with RedInk Awards on 30 April
http://www.mxmindia.com/2015/04/ndtvs-dr-prannoy-roy-to-be-honoured-at-redink-awards-in-mumbai/

Genesis BM records decent first quarter growth in 2015
Records 17 new client wins & 52 new projects in first quarter of 2015

http://www.mxmindia.com/2015/04/genesis-bm-records-decent-first-quarter-growth-in-2015/