Stories on 14th May '15

Why Sun shines more in Bengaluru
How & Why a Tamil channel like Sun is more popular than a Kannada GEC in Bengaluru, as per BARC data
http://www.mxmindia.com/2015/05/why-sun-shines-more-in-bengaluru/

Nepal Earthquake and Salman Khan Case - Tremors in Television Viewership as per BARC data
BARC India has shared some interesting data and analyses on the viewership numbers and trends of Hindi and English news channels given the news of the Nepal earthquake and the Salman Khan legal tangle
http://www.mxmindia.com/2015/05/nepal-earthquake-and-salman-khan-case-tremors-in-television-viewership-as-per-barc-data/

RBNL consolidates digital biz with ZO's Performics
ZenithOptimedia India's Performics has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Havas Media wins integrated media mandate of myITreturn.com
The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Now Pakistanis too would turn Bigg Boss voyeurs
Pakistani television networks spending Rs 35-40 crore to buy Indian shows like Bigg Boss, Jodha Akbar
http://www.mxmindia.com/2015/05/now-pakistanis-too-would-turn-bigg-boss-voyeurs/

Tanishq celebrates mother-daughter relationship in latest ad film
Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship they share
http://www.mxmindia.com/2015/05/tanishq-celebrates-mother-daughter-relationship-in-latest-ad-film/

DDB Mudra West appoints Manoj Bhagat as GCD
Manoj joins the agency's Mumbai office from Greenapple Design

http://www.mxmindia.com/2015/05/ddb-mudra-west-appoints-manoj-bhagat-as-gcd/

Stories on 7th May '15

Will Brand Salman lose sheen post conviction?
With a lot riding on the megastar - some 10 national brands and some films, the May 8 decision will be the decider
http://www.mxmindia.com/2015/05/will-brand-salman-lose-sheen-post-conviction/

NewsStand: How the newspapers frontpaged Salman's conviction
Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan!
http://www.mxmindia.com/2015/05/newsstand-how-the-newspapers-frontpaged-salmans-conviction/

BTL Baatein: Sumeet Narang, Bajaj Auto. Powered by VISCOMM
Every poster put up at a dealer showroom constitutes infrastructure for motorcycle major Bajaj Auto, says Sumeet Narang Senior VP (Marketing - Motorcycles), Bajaj Auto
http://www.mxmindia.com/2015/05/btl-baatein-sumeet-narang-bajaj-auto/

Faaso's hands over media biz mandate to ZenithOptimedia
The account will be handled out of ZO's Mumbai office
http://www.mxmindia.com/2015/05/faasos-hands-over-media-biz-mandate-to-zenithoptimedia/

Isobar wins digital mandate of JK Tyres
The agency won the account of the automobile brand following a multi-agency pitch
http://www.mxmindia.com/2015/05/isobar-wins-digital-mandate-of-jk-tyres/

PReamble by Siddhartha Mukherjee: The Shift from "BUY ME" to "WHY ME"
In Week 2 of PReamble, Siddhartha Mukherjee talks of how PR and Earned Media can help you win
http://www.mxmindia.com/2015/05/siddhartha-mukherjee-the-shift-from-buy-me-to-why-me/

DTDC rebrands to DTDC Express Limited; unveils new logo
Star cricketers from 'Sunrisers Hyderabad' unveiled the logo
http://www.mxmindia.com/2015/05/dtdc-rebrands-to-dtdc-express-limited-unveils-new-logo/

Network18 appoints Sanjeev Agrawal as CEO - Homeshop18
Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector
http://www.mxmindia.com/2015/05/network18-appoints-sanjeev-agrawal-as-ceo-homeshop18/

Anirban Sen joins Bang In The Middle as ECD
He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency
http://www.mxmindia.com/2015/05/anirban-sen-joins-bang-in-the-middle-as-ecd/

'Kolaveri di...' gets a Turkish makeover in new Coca Cola ad
The Turkish cover of "Why this Kolaveri Di" for Coca Cola ad goes viral with over 326,000 views in two days
http://www.mxmindia.com/2015/05/kolaveri-di-gets-a-turkish-makeover-in-new-coca-cola-ad/

Amit Akali launches full-service digital agency. So, What's Your Problem!
Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

http://www.mxmindia.com/2015/05/amit-akali-launches-full-service-digital-agency-so-whats-your-problem/

Stories on 17th Feb '15

The Birth of Pi
A Q&A with Rakhshin Patel and Sumantra Sengupta who bought majority stake in M&C Saatchi Direct & Digital to set up Pi Communications
http://www.mxmindia.com/2015/02/the-birth-of-pi/

Ranjona Banerji: Barkha Dutt leaves NDTV, Rajyavardhan leaves women fuming
Women in journalism have fought very hard to get where they are. And they do not need advice of this “known your limits” sort from anybody. No need for a shooting champ to shoot his mouth of, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-barkha-dutt-leaves-ndtv-rajyavardhan-leaves-women-fuming/

Sonia Khurana promoted at OgilvyOne
Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy's, SAP, Elle Fashionwear, among others
http://www.mxmindia.com/2015/02/sonia-khurana-promoted-at-ogilvyone/

PN Gadgil ropes in Salman, Madhuri for global endorsements
The Pune-based jewellers has roped in Salman Khan, Madhuri Dixit to endorse the 183-year-old brand
http://www.mxmindia.com/2015/02/pn-gadgil-ropes-in-salman-madhuri-for-global-endorsements/

MTV appoints new heads for programming & creative
MTV appoints Shalini Sethi as Content & Programming Head and Keegan Pinto as Creative Head
http://www.mxmindia.com/2015/02/mtv-appoints-new-heads-for-programming-creative/

Bonding takes a new meaning in Fevikwik's latest TVC
The TVC weaves in the brand attributes of Fevikwik as an instant adhesive promoting the broader message of strengthening bond between people
http://www.mxmindia.com/2015/02/bonding-takes-a-new-meaning-in-fevikwiks-latest-tvc/

adidas unveils series of films under Sport 15
The campaign will be primarily activated via broadcast during the upcoming global cricket event

http://www.mxmindia.com/2015/02/adidas-unveils-series-of-films-under-sport-15/.

Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 24th February

@ ad:tech: Go beyond clicks, marketers told
ad:tech 2012 opened to a packed house in the capital, with digital experts from India and 15 other countries attending (Text & Video report)
http://www.mxmindia.com/2012/02/adtech-go-beyond-clicks-marketers-told/

DDB Mudra announces new 'A' team
The architecture & identity of the new DDB Mudra Group will be shared with the media on February 28.
http://www.mxmindia.com/2012/02/ddb-mudra-announces-new-a-team/

Birla Tyres to roll with Grey Singapore
Birla Tyres has awarded its creative mandates to Grey Singapore; the account size is pegged to be Rs10 crore.
http://www.mxmindia.com/2012/02/birla-tyres-to-roll-with-grey-singapore/

Salman Khan sets a Rs50cr record by selling satellite rights for Dabangg sequel
The satellite rights for the movie have been snapped up by Star Network for a record Rs48-50 crore for 11 years
http://www.mxmindia.com/2012/02/salman-khan-sets-a-rs50cr-record-by-selling-satellite-rights-for-dabangg-sequel/

Tamil KBC ropes in both national and local advertisers
Actor Suriya is putting his weight behind the show too, and with a combination of media being used to promote it, it's all systems go for Neengalam Vellalam Oru Kodi which launches on Monday
http://www.mxmindia.com/2012/02/tamil-kbc-ropes-in-both-national-and-local-advertisers/

[MxM Radio] I don't see news as a game changer: Naval Toshniwal, Tomato FM
Naval Toshniwal of Tomato FM on the success mantra of his talk-based radio station in Sangli, and radio consumption behaviours in Kolhapur and Sangli markets.
http://www.mxmindia.com/2012/02/mxm-radio-i-don%e2%80%99t-see-news-as-a-game-changer-naval-toshniwal-tomato-fm/

HT revamps Sunday supplement Brunch
HT Media Limited has 'upped the ante on design and content' with the new avatar of Brunch Weekly. Brunch is the popular weekly lifestyle and entertainment magazine from Hindustan Times launched in 2003.
http://www.mxmindia.com/2012/02/ht-revamps-sunday-supplement-brunch/

Discovery Channel and TLC ranked amongst the top 5 most trusted TV brands in India
Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.
http://www.mxmindia.com/2012/02/discovery-channel-and-tlc-ranked-amongst-the-top-5-most-trusted-tv-brands-in-india/

INMA in LA to host digital revenue models and transformation strategies
INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies.
http://www.mxmindia.com/2012/02/inma-in-la-to-host-digital-revenue-models-and-transformation-strategies/

The Anchor: 7 ways of building a successful agency-client relationship
Having worked on both sides, client and agency, Aniruddha Oka is in the perfect position to give us his point of view.
http://www.mxmindia.com/2012/02/the-anchor-7-ways-of-building-a-successful-agency-client-relationship/

Anil Thakraney: Yes, we want to read about the Saif punch-nama!
Truth is, nothing like a story of two 'decent' groups behaving like hooligans inside a five star hotel. And absolutely nothing like it if one of the parties happens to be a movie star. And secretly, we would love it if the battle rages on.
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Stories on 15th September

Hard Knocks: Ban terrorism coverage

Terrorists will get a setback if they don’t get the bhav they currently get from the media

http://www.mxmindia.com/2011/09/hard-knocks-ban-terrorism-coverage/

Introducing: DeBrief: Anil Thakraney's ad reviews

Anil Thakraney’s ad reviews now on MxMIndia.com. Every Tuesday and Thursday.

http://www.mxmindia.com/2011/09/introducing-debrief-anil-thakraney%E2%80%99s-ad-reviews/

Survey finds: Coverage, not tariff, wins over mobile customers

http://www.mxmindia.com/2011/09/survey-finds-coverage-not-tariff-wins-over-mobile-customers/

The anchor: Anita Nayyar on 8 reasons women are better bosses than men

http://www.mxmindia.com/2011/09/the-anchor-anita-nayyar-on-8-reasons-women-are-better-bosses-than-men/

Salman, Sachin star in celeb track

Salman Khan is guaranteed to give results, says a pilot celeb track study by Brandscapes

http://www.mxmindia.com/2011/09/%E2%80%98starry%E2%80%99-marketing-helps-brands-connect-%E2%80%93-and-sell/

Diamonds in the Tanishq classroom

http://www.mxmindia.com/2011/09/diamonds-in-the-tanishq-classroom/

Sony aims for Rs 150 crore business from Diwali season

http://www.mxmindia.com/2011/09/sony-aims-for-rs-150-crore-business-from-diwali-season/

Nivea celebrates a century of caring for skin

http://www.mxmindia.com/2011/09/nivea-celebrates-a-century-of-caring-for-skin/

Reliance takes it to the heartland with career counselling

http://www.mxmindia.com/2011/09/reliance-takes-it-to-the-heartland-with-career-counselling/

AdAsia 2011: The colour and the certainty

http://www.mxmindia.com/2011/09/adasia-2011-the-colour-and-the-certainty/

Fair and Lovely: HUL ropes in ombudsmen

Hindustan Unilever appoints ombudsmen to resolve disputes and effecting out-of-court settlements

http://www.mxmindia.com/2011/09/fair-and-not-lovely-hul-ropes-in-4-retired-judges-as-ombudsmen/

Stories on 12th September

First on MxM! : Its final. A K Bhattacharya to be Business Standard editor

http://www.mxmindia.com/2011/09/first-on-mxm-it%E2%80%99s-final-a-k-bhattacharya-to-be-business-standard-editor/

Baru’s bye-bye to BS

http://www.mxmindia.com/2011/09/baru%E2%80%99s-bye-bye-to-bs/

Shailesh Dobhal to be Resident Editor for BS, Delhi

http://www.mxmindia.com/2011/09/shailesh-dobhal-to-be-resident-editor-for-business-standard-in-delhi/

The anchor: Harish Bijoor on 6 lessons today's marketers can learn from Salman Khan

Harish Bijoor on six lessons for today's marketers from Salman Khan, the most money-minting Bollywood brand

http://www.mxmindia.com/2011/09/the-anchor-harish-bijoor-on-6-lessons-todays-marketers-can-learn-from-salman-khan/

New Column: Reviewing the Reviews by Deepa Gahlot

Introducing a new weekly column reviewing the popular Bollywood film reviews in the media.

http://www.mxmindia.com/2011/09/new-column-reviewing-the-reviews-by-deepa-gahlot/

The weekend fare and is our media scared of taking on big business?

Freaking News... Ranjona Banerji's near-daily blog reviews the nightly news and the fare in the morningers

http://www.mxmindia.com/2011/09/the-weekend-fare-and-is-our-media-scared-of-taking-on-big-business/

Digitization's sunset date may be delayed

http://www.mxmindia.com/2011/09/digitization%E2%80%99s-sunset-date-may-be-delayed/

Clicking frenzy as e-commerce biggies eye India takeovers

http://www.mxmindia.com/2011/09/clicking-frenzy-as-e-commerce-biggies-eye-india-takeovers/

From KKR, a leap forward to Nokia Champions League Twenty20 for Shahrukh Khan

http://www.mxmindia.com/2011/09/from-kkr-a-leap-forward-to-nokia-champions-league-twenty20-for-shahrukh-khan/

Hordes of nominations for ET NOW-IndiaMART Leaders of Tomorrow Awards 2011

http://www.mxmindia.com/2011/09/hordes-of-nominations-for-et-now-indiamart-leaders-of-tomorrow-awards-2011/