Stories on 23rd Apr '15

Change the world with Data
Message @ 2015 edition of Nielsen Consumer 360 held last Friday: the real impact on bottomlines will happen if corporates act on research findings to create a positive outcome for customers
http://www.mxmindia.com/2015/04/change-the-world-with-data/

BTL Baatein: Starting a new weekly series on Marketing & Media Heads talking about Below-The-Line Marketing. This week: Kamal Basu of Volkswagen. Sponsored by VISCOMM
In other industries, BTL is in the range of 12-15% of ATL budget, but in the automotive space, it is almost 1:1, says Kamal Basu, Head of Marketing & PR - Volkswagen Passenger Cars
http://www.mxmindia.com/2015/04/btl-baatein-starting-a-new-weekly-series-on-marketing-media-heads-talking-about-below-the-line-marketing-this-week-kamal-basu-of-volkswagen-sponsored-by-viscomm/

Introducing a new fortnightly column on PR insights - Preamble by Siddhartha Mukherjee: Advertising
Siddhartha Mukherjee is a senior PR industry professional and currently Senior Vice President, Eikona - Earned Media Planning, Audit and Advisory
http://www.mxmindia.com/2015/04/introducing-a-new-fortnightly-column-on-pr-insights-preamble-by-siddhartha-mukherjee-advertising-industry-owes-a-lot-to-public-relations/

MSM & BBC Worldwide announce partnership on BBC Earth in India
BBC earth inspires audiences by sharing the incredible wonders of our universe
http://www.mxmindia.com/2015/04/msm-bbc-worldwide-announce-partnership-on-bbc-earth-in-india/

Dainik Bhaskar unveils 'Unmetro - The Action is Elsewhere' campaign
'Unmetros' signify the non-metro urban Indian markets (Tier 2 & 3 markets) which are fast emerging as India's key growth centres
http://www.mxmindia.com/2015/04/dainik-bhaskar-unveils-unmetro-the-action-is-elsewhere-campaign/

NDTV's Dr Prannoy Roy to be honoured at RedInk Awards in Mumbai
25 outstanding journalists to be honoured with RedInk Awards on 30 April
http://www.mxmindia.com/2015/04/ndtvs-dr-prannoy-roy-to-be-honoured-at-redink-awards-in-mumbai/

Genesis BM records decent first quarter growth in 2015
Records 17 new client wins & 52 new projects in first quarter of 2015

http://www.mxmindia.com/2015/04/genesis-bm-records-decent-first-quarter-growth-in-2015/

Stories on 13th May 14

We'll look hard at strategy, what the ad is trying to do: Neil Dawson, Kyoorius Awards
A quick Q&A with the celebrated British adman who is Foreman of the three-day awards judging that starts today
http://www.mxmindia.com/2014/05/well-look-hard-at-strategy-what-the-ad-is-trying-to-do-neil-dawson-foreman-kyoorius-ad-awards/

MxMIndia is hiring journos in Mumbai & Delhi. Only those with high energy, enthusiasm & integrity need apply
MxMIndia is now looking at Senior Reporters in Delhi and Mumbai and a junior reporter in Mumbai
http://www.mxmindia.com/2014/05/mxmindia-is-hiring-journos-in-mumbai-delhi-only-those-with-high-energy-enthusiasm-integrity-need-apply/

Maxus wins media mandate for Paytm
Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform
http://www.mxmindia.com/2014/05/maxus-wins-media-mandate-for-paytm/

RB appoints new creative agencies to global roster
Droga5, Wieden+Kennedy and McCann have been shortlisted to lead creative development for the company
http://www.mxmindia.com/2014/05/rb-appoints-new-creative-agencies-to-global-roster/

Lloyd Mathias joins HP as CMO
He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group
http://www.mxmindia.com/2014/05/lloyd-mathias-joins-hp-as-cmo/

Alok Agrawal quits @ZeeNews to join @RIL
After issuing a denial last week, Zee News CEO Alok Agrawal announced his move from Zee New to RIL via a tweet
http://www.mxmindia.com/2014/05/alok-agrawal-quits-zeenews-to-join-ril/

Ranjona Banerji: Media - new low or new dawn?
The country has run out of steam, forget the media and television takes the brunt of the tedium if only because it is the first frontier, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-new-low-or-new-dawn/

Dentsu assigned creative duties of Panasonic Fans
The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic
http://www.mxmindia.com/2014/05/dentsu-assigned-creative-duties-of-panasonic-fans/

Nivea Soft assigns digital ideation mandate to TenTenTen
This is a rare instance where an Indian digital outfit has been signed on by a global entity for a project targeted at an international audience
http://www.mxmindia.com/2014/05/nivea-soft-assigns-digital-ideation-mandate-to-tententen/

Delhi HC asks India News to run scroll saying its not associated with India TV
The decision follows a case filed by India TV against India News for using a deceptively similar channel name
http://www.mxmindia.com/2014/05/delhi-hc-asks-india-news-to-run-scroll-saying-its-not-associated-with-india-tv/

Cheil Worldwide appoints Avinash Joshi as Head of Social Media
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology
http://www.mxmindia.com/2014/05/cheil-worldwide-appoints-avinash-joshi-as-head-of-social-media/

TOI unveils Femina Believe academy for women
The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women
http://www.mxmindia.com/2014/05/toi-unveils-femina-believe-academy-for-women/

Yahoo News Digest now available in India
App delivers an easy-to-navigate summary of the top International news stories twice a day
http://www.mxmindia.com/2014/05/yahoo-news-digest-now-available-in-india/

92.7 Big FM pays tribute to mothers with feature film on radio
The two hour movie titled 'Maa Ke Aanchal Mein' has been written by Neelesh Misra

http://www.mxmindia.com/2014/05/92-7-big-fm-pays-tribute-to-mothers-with-feature-film-on-radio/