Stories on 5th Oct '17

Digital infra will boost OTT: KPMG

On-demand content has reached a tipping point on the back of a successful 4G roll-out. Read more

Siddhartha Mukherjee: Pay for News Publishing? Nail the Coffin!

Having an official paid mechanism to get news published will mark the beginning of a speedy death of the PR industry and journalism, writes Siddhartha Mukherjee. Read more

BBC bullish on India with 4 language services

The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia. Read more

---

ALTBalaji appoints Lodestar UM as media agency

This mandate includes media investment and strategic partnership. Read more

---

Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

Geetanjali will work closely in association with Vikram Tanna. Read more

---

India TV announces key editorial appointments

Piyush Padmakar, Anita Sharma and Amrendra Pratap Singh have been elevated as Managing Editors. Read more

---

Aircel partners with Unlockd for mobile loyalty programme

This is Unlockd’s eighth market launch and its first in India. Read more

---

Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally. Read more

Stories on 16th Mar '17

JWT wings big at Olive Crown
The awards acknowledged work and individuals for driving the message of sustainability or 'green advertising'
http://www.mxmindia.com/?p=100808

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously!
Till few years back, one would never imagine that TV Broadcast, of all the other sectors in flux, would be one of the torchbearers of a 'Thought Leadership' initiative, writesSiddhartha Mukherjee
http://www.mxmindia.com/?p=100803

Nandini Dias on Festival of Media Asia 2017 jury
The Festival of Media Asia Awards (FOMA) 2017 will be held in Singapore on March 22, la
http://www.mxmindia.com/?p=100761

MullenLoweLintas Group elevates Arun Iyer & Raj Gupta
While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO
http://www.mxmindia.com/?p=100764

LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head
He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India
http://www.mxmindia.com/?p=100758

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?!
Senior mediaperson and MxMIndia Contributing Editor Jaisurya Das responds to reader questions on professional and sometimes personal issues
http://www.mxmindia.com/?p=100796

Snapdeal promotes fashion offering in string of new TVCs
The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves
http://www.mxmindia.com/?p=100757

Airtel girl back with new brand promise
The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently
http://www.mxmindia.com/?p=100755

AMFI goes multimedia to up MF awareness
Campaign wants investors to realize "Mutual Funds SahiHai"
http://www.mxmindia.com/?p=100759

ASCI's WhatsApp number marks one year of protecting consumer rights
The WhatsApp platform registers 200 million monthly active users in India
http://www.mxmindia.com/?p=100763

Stories on 29th Sep '16

It's Kyoorius Designyatra. It's where the crowds & colours are...

The three-day design fest took off in Jaipur. Read more

---

Jaisurya Das: Some people in my agency consume marijuana. If I complain, I'll be nailed...

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

---

Maxus retains Pernod Ricard AOR in India

The account will continue to be handled out of Delhi office led by Navin Khemka. Read more

---

Nitin Karkara appointed Head of Digital at Havas Media

His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Read more

---

John Thankamony to head programmatic at Mindshare

In his new role, John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. Read more

---

Sachin Batra takes on CMO mantle at ZTE India

Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. Read more

---

Siddhartha Mukherjee: Ad Agency business needs to showcase Value & Variety!

Building up internal value adds like PR consultancy and implementation skillsets renders advertising this benefit, Siddhartha Mukherjee. Read more

---

Winners of the inaugural D&AD Impact Awards announced

D&AD + Advertising Week collaboration celebrates a new era for businesses that prioritise purpose and profit. Read more

Stories on 7th Apr '16

'Viewers, viewership & then monetisation'
Says Viacom18 Group CEO Sudhanshu Vats on the path ahead for the group's most ambitious foray post Colors and the ETV acquisitons
http://www.mxmindia.com/2016/04/viewers-viewership-then-monetisation/

Siddhartha Mukherjee: PR Measurement & Monitoring are two different worlds: Which one have you chosen?
The industry will evolve, grow and get acknowledged by our customers only and only if we do not confuse PR Monitoring with PR Measurement, Audit and Research, writes Siddhartha Mukherjee
http://www.mxmindia.com/2016/04/siddhartha-mukherjee-pr-measurement-monitoring-are-two-different-worlds-which-one-have-you-chosen/

Go, Goa, Goafest!
The number of entries received this year for the Abby Awards at Goafest was 3244 for the Creative Abby and 1015 for the Media Abby. The corresponding number last year was 2801 for Creative and 674 for the Media.
http://www.mxmindia.com/2016/04/go-goa-goafest/


MEC unveils 'Wavemaker' in India
The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey
http://www.mxmindia.com/2016/04/mec-unveils-wavemaker-in-india/

Vodafone keeps partnership with IPL intact
Only national brand to be associated with IPL since its inception in 2008
http://www.mxmindia.com/2016/04/vodafone-keeps-partnership-with-ipl-intact/

Havas Media awarded the integrated media mandate of MoneyView.in
Unlike various other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input
http://www.mxmindia.com/2016/04/havas-media-awarded-the-integrated-media-mandate-of-moneyview-in/

Dear MxM by Jaisurya Das: I've just finished a course in journalism but now I figure my real interest is in baking...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/2016/04/dear-mxm-by-jaisurya-das-ive-just-finished-a-course-in-journalism-but-now-i-figure-my-real-interest-is-in-baking/

Thomas Cook unveils campaign targeting outbound travellers
The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well
http://www.mxmindia.com/2016/04/thomas-cook-unveils-campaign-targeting-outbound-travellers/

Signature Start Up launches new brand campaign
The platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders
http://www.mxmindia.com/2016/04/signature-start-up-launches-new-brand-campaign/

Cheetah expands into India; appoints Ventes Avenues as exclusive partner
The expansion is to take advantage of India’s growing mobile advertising industry

http://www.mxmindia.com/2016/04/cheetah-expands-into-india-appoints-ventes-avenues-as-exclusive-partner/

Stories on 17th Dec '15

Can any of the Indian ad honchos do this?
Known for his creatively done Christmas messages, this year’s video by Publicis Group boss Maurice Levy is a winner. You'll love seeing it over and over again
http://www.mxmindia.com/2015/12/can-any-of-the-indian-ad-honchos-do-this/

Siddhartha Mukherjee: MARCOMM PR: TV Industry offers Learnings!
The Media & Entertainment sector and the TV Industry specifically is a high maintenance category, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-marcomm-pr-tv-industry-offers-learnings/

ZenithOptimedia wins media duties of HomeShop18
ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets
http://www.mxmindia.com/2015/12/zenithoptimedia-wins-media-duties-of-homeshop18/

Mindshare and FoxyMoron unveilintriguing campaign for Moto 360
The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram
http://www.mxmindia.com/2015/12/mindshare-and-foxymoron-unveilintriguing-campaign-for-moto-360/

Scarecrow says 'Food Mein Daalo Magic' for FunFoods
Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador
http://www.mxmindia.com/2015/12/scarecrow-says-food-mein-daalo-magic-for-funfoods/

Dear MxM by Jaisurya Das: Is it wise for newspapers to cut their cover price to attract readers?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-is-it-wise-for-newspapers-to-cut-their-cover-price-to-attract-readers/

Push Integrated wins creative mandate for Dhanuka Agritech Limited
The account was awarded to Push on the strength of its strategic and creative excellence
http://www.mxmindia.com/2015/12/push-integrated-wins-creative-mandate-for-dhanuka-agritech-limited/

Quikr can now be accessed in 7 different languages
Indic language support for both browse and post ad options to increase accessibility

http://www.mxmindia.com/2015/12/quikr-can-now-be-accessed-in-7-different-languages/

Stories on 5th Nov '15

Shoppers haven't stopped shopping at brick-and-mortar outlets
Future Group, Shoppers Stop, Puma report double-digit growth in same-store sales despite online discount bonanza
http://www.mxmindia.com/2015/11/shoppers-havent-stopped-shopping-at-brick-and-mortar-outlets/

GoDaddy appoints TBWA its global marketing agency
The agency pitch was led by TBWA New York, with contributions from their network teams in Brazil, Mexico, U.K, Turkey, Asia, Canada, India and Australia
http://www.mxmindia.com/2015/11/godaddy-appoints-tbwa-its-global-marketing-agency/

Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships
He has also been appointed as the General Manager for Motivator, North
http://www.mxmindia.com/2015/11/rajiv-khurana-joins-motivator-as-national-head-business-development-and-partnerships/

Leo Burnett partners Sterlite Technologies
The move will redefine the company's brand purpose in line with its ambition and in keeping with changing market landscape and incredible opportunities in its field of operation
http://www.mxmindia.com/2015/11/leo-burnett-partners-sterlite-technologies/

Siddhartha Mukherjee: PR Awards: Push for Effectiveness over Creativity
To maintain our image, we must ensure that these award sessions should not end up being perceived as self-gratification platforms for PR agencies, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-awards-push-for-effectiveness-over-creativity/

Dear MxM by Jaisurya Das: It's Diwali next week, and I'm feeling quite down in the dumps!
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues

http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-its-diwali-next-week-and-im-feeling-quite-down-in-the-dumps/

Stories on 10th Sep '15

Kyoorius with Kejriwal
Founder CEO Rajesh Kejriwal talks on the 10th edition of Designyatra which kicks off in Goa today with the IAA Digiyatra
http://www.mxmindia.com/2015/09/kyoorius-with-kejriwal/

HDFC, other finance brands dominate WPP's BrandZ
Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year
http://www.mxmindia.com/2015/09/hdfc-other-finance-brands-dominate-wpps-brandz/

Comedy Central goes for a new, happy look
The channel incorporates a new look-and-feel with the positioning of 'Your Happy Place'
http://www.mxmindia.com/2015/09/comedy-central-goes-for-a-new-happy-look/

Outlook announces launch of Social Media Awards
The OSM awards, in partnership with Creatigies Communciations, will be formally launched in New Delhi
http://www.mxmindia.com/2015/09/outlook-announces-launch-of-social-media-awards/

Dear MxM by Jaisurya Das: My boss says I am no good because I am unable to undertake 'settings' for adsales
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/09/dear-mxm-by-jaisurya-das-my-boss-says-i-am-no-good-because-i-am-unable-to-undertake-settings-for-adsales/

Siddhartha Mukherjee: Define the 'P' of PR
Life becomes smoother...Expectations are managed better...when one equates Public = "Target Audience"
http://www.mxmindia.com/2015/09/siddhartha-mukherjee-define-the-p-of-pr/

Tata Salt 'Desh Ka Salaam, Sarhad Ke Naam' campaign bags multiple accolades
Achieves Limca Book of Records for first crowd sourced National Anthem for the Indian Armed forces
http://www.mxmindia.com/2015/09/tata-salt-desh-ka-salaam-sarhad-ke-naam-campaign-bags-multiple-accolades/

Big FM Chennai repositions to play contemporary Kalakkal hits
The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience
http://www.mxmindia.com/2015/09/big-fm-chennai-repositions-to-play-contemporary-kalakkal-hits/

Hungama partners with Kyoorius Designyatra 2015 for charitable cause
Hungama's musical CSR activity aims to hit the right notes
http://www.mxmindia.com/2015/09/hungama-partners-with-kyoorius-designyatra-2015-for-charitable-cause/

'Watch for Nepal' shortlisted at Clio Awards 2015
McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai have made it to the finalists' shortlist at the Clio Awards 2015
http://www.mxmindia.com/2015/09/watch-for-nepal-shortlisted-at-clio-awards-2015/

Bates CHI&Partners to introduce Volcanic Water to India
Kelzai secrets has awarded its Natural Mineral Water business to Bates CHI&Partners

http://www.mxmindia.com/2015/09/bates-chipartners-to-introduce-volcanic-water-to-india/

Stories on 13th Aug '15

Saare Jahaan Se Achhca...
As there are three days to go for I-Day, a look at some of the leading brands of independent India... brands that built India
http://www.mxmindia.com/2015/08/saare-jahaan-se-achhca/

BTL Baatein: Amit Arora, Trivitron Healthcare... Powered by VISCOMM
It is not a question of mass media versus below-the-line. It is an era of mass media plus below-the-line., says Amit Arora, Head of Marketing at Trivitron Healthcare
http://www.mxmindia.com/2015/08/btl-baatein-amit-arora-trivitron-healthcare-powered-by-viscomm/

Interbrand unveils new identity for Cyril Amarchand Mangaldas
The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few
http://www.mxmindia.com/2015/08/interbrand-unveils-cyril-new-identity-for-amarchand-mangaldas/

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM
A Brand’s PR reputation management has to be an intelligent mix of Online + Offline Reputation Management, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-brand-reputation-management-orm-orm/

Johnson & Johnson promotes gets stars to promote breastfeeding
In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby
http://www.mxmindia.com/2015/08/johnson-johnson-promotes-gets-stars-to-promote-breastfeeding/

#AaoBrowseKarein, says BlueStone.com in new TVC
It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it
http://www.mxmindia.com/2015/08/aaobrowsekarein-says-bluestone-com-in-new-tvc/

Cheil enters strategic partnership with Sniper and Sooperfly
Sniper - The 120 Media Collective's multi-platform commercials & content brand - has already executed the first project for Cheil

http://www.mxmindia.com/2015/08/cheil-enters-strategic-partnership-with-sniper-and-sooperfly/

Stories on 7th May '15

Will Brand Salman lose sheen post conviction?
With a lot riding on the megastar - some 10 national brands and some films, the May 8 decision will be the decider
http://www.mxmindia.com/2015/05/will-brand-salman-lose-sheen-post-conviction/

NewsStand: How the newspapers frontpaged Salman's conviction
Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan!
http://www.mxmindia.com/2015/05/newsstand-how-the-newspapers-frontpaged-salmans-conviction/

BTL Baatein: Sumeet Narang, Bajaj Auto. Powered by VISCOMM
Every poster put up at a dealer showroom constitutes infrastructure for motorcycle major Bajaj Auto, says Sumeet Narang Senior VP (Marketing - Motorcycles), Bajaj Auto
http://www.mxmindia.com/2015/05/btl-baatein-sumeet-narang-bajaj-auto/

Faaso's hands over media biz mandate to ZenithOptimedia
The account will be handled out of ZO's Mumbai office
http://www.mxmindia.com/2015/05/faasos-hands-over-media-biz-mandate-to-zenithoptimedia/

Isobar wins digital mandate of JK Tyres
The agency won the account of the automobile brand following a multi-agency pitch
http://www.mxmindia.com/2015/05/isobar-wins-digital-mandate-of-jk-tyres/

PReamble by Siddhartha Mukherjee: The Shift from "BUY ME" to "WHY ME"
In Week 2 of PReamble, Siddhartha Mukherjee talks of how PR and Earned Media can help you win
http://www.mxmindia.com/2015/05/siddhartha-mukherjee-the-shift-from-buy-me-to-why-me/

DTDC rebrands to DTDC Express Limited; unveils new logo
Star cricketers from 'Sunrisers Hyderabad' unveiled the logo
http://www.mxmindia.com/2015/05/dtdc-rebrands-to-dtdc-express-limited-unveils-new-logo/

Network18 appoints Sanjeev Agrawal as CEO - Homeshop18
Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector
http://www.mxmindia.com/2015/05/network18-appoints-sanjeev-agrawal-as-ceo-homeshop18/

Anirban Sen joins Bang In The Middle as ECD
He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency
http://www.mxmindia.com/2015/05/anirban-sen-joins-bang-in-the-middle-as-ecd/

'Kolaveri di...' gets a Turkish makeover in new Coca Cola ad
The Turkish cover of "Why this Kolaveri Di" for Coca Cola ad goes viral with over 326,000 views in two days
http://www.mxmindia.com/2015/05/kolaveri-di-gets-a-turkish-makeover-in-new-coca-cola-ad/

Amit Akali launches full-service digital agency. So, What's Your Problem!
Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

http://www.mxmindia.com/2015/05/amit-akali-launches-full-service-digital-agency-so-whats-your-problem/

Stories on 23rd Apr '15

Change the world with Data
Message @ 2015 edition of Nielsen Consumer 360 held last Friday: the real impact on bottomlines will happen if corporates act on research findings to create a positive outcome for customers
http://www.mxmindia.com/2015/04/change-the-world-with-data/

BTL Baatein: Starting a new weekly series on Marketing & Media Heads talking about Below-The-Line Marketing. This week: Kamal Basu of Volkswagen. Sponsored by VISCOMM
In other industries, BTL is in the range of 12-15% of ATL budget, but in the automotive space, it is almost 1:1, says Kamal Basu, Head of Marketing & PR - Volkswagen Passenger Cars
http://www.mxmindia.com/2015/04/btl-baatein-starting-a-new-weekly-series-on-marketing-media-heads-talking-about-below-the-line-marketing-this-week-kamal-basu-of-volkswagen-sponsored-by-viscomm/

Introducing a new fortnightly column on PR insights - Preamble by Siddhartha Mukherjee: Advertising
Siddhartha Mukherjee is a senior PR industry professional and currently Senior Vice President, Eikona - Earned Media Planning, Audit and Advisory
http://www.mxmindia.com/2015/04/introducing-a-new-fortnightly-column-on-pr-insights-preamble-by-siddhartha-mukherjee-advertising-industry-owes-a-lot-to-public-relations/

MSM & BBC Worldwide announce partnership on BBC Earth in India
BBC earth inspires audiences by sharing the incredible wonders of our universe
http://www.mxmindia.com/2015/04/msm-bbc-worldwide-announce-partnership-on-bbc-earth-in-india/

Dainik Bhaskar unveils 'Unmetro - The Action is Elsewhere' campaign
'Unmetros' signify the non-metro urban Indian markets (Tier 2 & 3 markets) which are fast emerging as India's key growth centres
http://www.mxmindia.com/2015/04/dainik-bhaskar-unveils-unmetro-the-action-is-elsewhere-campaign/

NDTV's Dr Prannoy Roy to be honoured at RedInk Awards in Mumbai
25 outstanding journalists to be honoured with RedInk Awards on 30 April
http://www.mxmindia.com/2015/04/ndtvs-dr-prannoy-roy-to-be-honoured-at-redink-awards-in-mumbai/

Genesis BM records decent first quarter growth in 2015
Records 17 new client wins & 52 new projects in first quarter of 2015

http://www.mxmindia.com/2015/04/genesis-bm-records-decent-first-quarter-growth-in-2015/