'Viewers, viewership & then monetisation'
Says Viacom18 Group CEO Sudhanshu Vats on the path ahead for the group's most ambitious foray post Colors and the ETV acquisitons
http://www.mxmindia.com/2016/04/viewers-viewership-then-monetisation/
Siddhartha Mukherjee: PR Measurement & Monitoring are two different worlds: Which one have you chosen?
The industry will evolve, grow and get acknowledged by our customers only and only if we do not confuse PR Monitoring with PR Measurement, Audit and Research, writes Siddhartha Mukherjee
http://www.mxmindia.com/2016/04/siddhartha-mukherjee-pr-measurement-monitoring-are-two-different-worlds-which-one-have-you-chosen/
Go, Goa, Goafest!
The number of entries received this year for the Abby Awards at Goafest was 3244 for the Creative Abby and 1015 for the Media Abby. The corresponding number last year was 2801 for Creative and 674 for the Media.
http://www.mxmindia.com/2016/04/go-goa-goafest/
MEC unveils 'Wavemaker' in India
The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey
http://www.mxmindia.com/2016/04/mec-unveils-wavemaker-in-india/
Vodafone keeps partnership with IPL intact
Only national brand to be associated with IPL since its inception in 2008
http://www.mxmindia.com/2016/04/vodafone-keeps-partnership-with-ipl-intact/
Havas Media awarded the integrated media mandate of MoneyView.in
Unlike various other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input
http://www.mxmindia.com/2016/04/havas-media-awarded-the-integrated-media-mandate-of-moneyview-in/
Dear MxM by Jaisurya Das: I've just finished a course in journalism but now I figure my real interest is in baking...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/2016/04/dear-mxm-by-jaisurya-das-ive-just-finished-a-course-in-journalism-but-now-i-figure-my-real-interest-is-in-baking/
Thomas Cook unveils campaign targeting outbound travellers
The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well
http://www.mxmindia.com/2016/04/thomas-cook-unveils-campaign-targeting-outbound-travellers/
Signature Start Up launches new brand campaign
The platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders
http://www.mxmindia.com/2016/04/signature-start-up-launches-new-brand-campaign/
Cheetah expands into India; appoints Ventes Avenues as exclusive partner
The expansion is to take advantage of India’s growing mobile advertising industry
Says Viacom18 Group CEO Sudhanshu Vats on the path ahead for the group's most ambitious foray post Colors and the ETV acquisitons
http://www.mxmindia.com/2016/04/viewers-viewership-then-monetisation/
Siddhartha Mukherjee: PR Measurement & Monitoring are two different worlds: Which one have you chosen?
The industry will evolve, grow and get acknowledged by our customers only and only if we do not confuse PR Monitoring with PR Measurement, Audit and Research, writes Siddhartha Mukherjee
http://www.mxmindia.com/2016/04/siddhartha-mukherjee-pr-measurement-monitoring-are-two-different-worlds-which-one-have-you-chosen/
Go, Goa, Goafest!
The number of entries received this year for the Abby Awards at Goafest was 3244 for the Creative Abby and 1015 for the Media Abby. The corresponding number last year was 2801 for Creative and 674 for the Media.
http://www.mxmindia.com/2016/04/go-goa-goafest/
MEC unveils 'Wavemaker' in India
The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey
http://www.mxmindia.com/2016/04/mec-unveils-wavemaker-in-india/
Vodafone keeps partnership with IPL intact
Only national brand to be associated with IPL since its inception in 2008
http://www.mxmindia.com/2016/04/vodafone-keeps-partnership-with-ipl-intact/
Havas Media awarded the integrated media mandate of MoneyView.in
Unlike various other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input
http://www.mxmindia.com/2016/04/havas-media-awarded-the-integrated-media-mandate-of-moneyview-in/
Dear MxM by Jaisurya Das: I've just finished a course in journalism but now I figure my real interest is in baking...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/2016/04/dear-mxm-by-jaisurya-das-ive-just-finished-a-course-in-journalism-but-now-i-figure-my-real-interest-is-in-baking/
Thomas Cook unveils campaign targeting outbound travellers
The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well
http://www.mxmindia.com/2016/04/thomas-cook-unveils-campaign-targeting-outbound-travellers/
Signature Start Up launches new brand campaign
The platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders
http://www.mxmindia.com/2016/04/signature-start-up-launches-new-brand-campaign/
Cheetah expands into India; appoints Ventes Avenues as exclusive partner
The expansion is to take advantage of India’s growing mobile advertising industry
