Stories on 12th Jan '15

First Leader,First Mover Advantage with Retro
Kicking off a series with players who did well in the media last year, we have a quick chat with Tarun Katial, CEO of RBNL. on how Big FM's switch to retro in some stations worked for him
http://www.mxmindia.com/2015/01/first-leader-first-mover-advantage-with-retro/

Deepak Lamba to take charge of WWM as Tarun Rai moves on
The head of Times Conferences and TimesPro  will take charge as Tarun Rai moves on after a seven-year stint
http://www.mxmindia.com/2015/01/deepak-lamba-to-take-charge-of-wwm-as-tarun-rai-moves-on/

ZO appoints Saswati Sinha as talent head
The ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India
http://www.mxmindia.com/2015/01/zo-appoints-saswati-sinha-as-talent-head/

Simmi Karna joins Sakal as Content Head, Saam TV
At Sakal, she will be responsible for the overall content strategy for Saam TV and will be actively supporting the marketing and sales initiatives for the same
http://www.mxmindia.com/2015/01/simmi-karna-joins-sakal-as-content-head-saam-tv/

RAM ratings for Week 52 (+Top Shows of the Week)
Presenting RAM numbers for Week 52 - that's December 21 to 27, 2014
http://www.mxmindia.com/2015/01/ram-ratings-for-week-%e2%80%8b52-top-shows-of-the-week/

Sony Six acquires the rights for the Africa Cup of Nations
The upcoming edition of the tournament will be played in Equatorial Guinea from 17th January to 8th February 2015
http://www.mxmindia.com/2015/01/sony-six-acquires-the-rights-for-the-africa-cup-of-nations/

Amith Prabhu: 15 things we need to see in a PR Institute in 2015
India is seeing a greater demand for good talent than ever before. We need to see good institutes for Public Relations education in India, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-15-things-we-need-to-see-in-a-pr-institute-in-2015/

Tata Sky launches India's first 4K set-top box
Experience the world's largest Cricket tournament in 4K clarity at home
http://www.mxmindia.com/2015/01/tata-sky-launches-indias-first-4k-set-top-box/

Autocar India Awards honours achievers in Indian auto
The awards saw a fierce competition amongst the most reputed names in the auto sector

http://www.mxmindia.com/2015/01/autocar-india-awards-honours-achievers-in-indian-auto/

Stories on 7th Apr '14

Ads v/s Ads
Are anti-ads ads or advertisements that take a shot at advertising gaining ground?
http://www.mxmindia.com/2014/04/ads-vs-ads/

WPP may buy Temple at over Rs 200 cr
The world's largest advertising company is set to buy Bengaluru-based creative agency with the deal valued at over Rs 200 crore
http://www.mxmindia.com/2014/04/wpp-may-buy-temple-at-over-rs-200-cr/

Filmfare, Femina ink deal for brand extensions
The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands
http://www.mxmindia.com/2014/04/filmfare-femina-ink-deal-for-brand-extensions/

YuppTV receives investment of Rs 16 cr from Sashi Reddi
The Hyderabad- and Atlanta-based internet TV provider has parted 10% stake in the company for the consideration
http://www.mxmindia.com/2014/04/yupptv-receives-investment-of-rs-16-cr-from-sashi-reddi/

Amith Prabhu: The Indian PR scene
There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-indian-pr-scene/

Reviewing the Reviews: 1.5 to 3 star ratings for Main Tera Hero
Main Tera Hero is as nonsensical as any David Dhawan film, and how a viewer responds to it depends entirely on what is expected from the film, notes Deepa Gahlot

http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-star-ratings-for-main-tera-hero/