Stories on 7th Apr '14

Ads v/s Ads
Are anti-ads ads or advertisements that take a shot at advertising gaining ground?
http://www.mxmindia.com/2014/04/ads-vs-ads/

WPP may buy Temple at over Rs 200 cr
The world's largest advertising company is set to buy Bengaluru-based creative agency with the deal valued at over Rs 200 crore
http://www.mxmindia.com/2014/04/wpp-may-buy-temple-at-over-rs-200-cr/

Filmfare, Femina ink deal for brand extensions
The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands
http://www.mxmindia.com/2014/04/filmfare-femina-ink-deal-for-brand-extensions/

YuppTV receives investment of Rs 16 cr from Sashi Reddi
The Hyderabad- and Atlanta-based internet TV provider has parted 10% stake in the company for the consideration
http://www.mxmindia.com/2014/04/yupptv-receives-investment-of-rs-16-cr-from-sashi-reddi/

Amith Prabhu: The Indian PR scene
There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-indian-pr-scene/

Reviewing the Reviews: 1.5 to 3 star ratings for Main Tera Hero
Main Tera Hero is as nonsensical as any David Dhawan film, and how a viewer responds to it depends entirely on what is expected from the film, notes Deepa Gahlot

http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-star-ratings-for-main-tera-hero/

Stories on 29th Apr'13

MxM Monday: Paid news - yes or no?
So prevalent is paid news and content, that it is almost taken for granted. But does that mean it is good, or ethical? MxMIndia asks industrywallahs what they think
http://www.mxmindia.com/2013/04/mxm-monday-paid-news-yes-or-no/

Mediaah! Are disclaimers enough to pass off paid content?
Readers expect the content in the newspaper to be published based on the decision of the editor, and not an advertiser paying for it, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/04/mediaah-are-disclaimers-enough-to-pass-off-paid-content/


Ravi Deshpande bids adieu to Contract India
After two stints with Contract, Mr Deshpande will be leaving to pursue his personal passions. He will be with the agency till the end of June 2013
http://www.mxmindia.com/2013/04/ravi-deshpande-bids-adieu-to-contract-india/


Kids, youth want 'quick & fast' entertainment: Jiggy George
As Dream Theatre pushes its FIFA merchandise ahead of 2014's World Cup, CEO Jiggy George expounds on the group's ultimate TG - young adults and children
http://www.mxmindia.com/2013/04/kids-youth-want-quick-and-fast-entertainment-jiggy-george/


Magnon\TBWA announces post-acquisition senior hirings
Magnon\TBWA has announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions
http://www.mxmindia.com/2013/04/magnontbwa-announces-post-acquisition-senior-hirings/


K2 Communications launches Purple Hues
Bengaluru-based PR firm K2 Communications has spun off its content business to a new company, Purple Hues
http://www.mxmindia.com/2013/04/k2-communications-launches-purple-hues/


AdStrat: Hitachi: Cooling off, uninterrupted
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-hitachi-cooling-off-uninterrupted/


Reviewing the Reviews: Aashiqui 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-aashiqui-2/


Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organised by Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media/


Anil Thakraney: Opportunity for Jet to raise the bar
Jet must regain the full service segment, invest in food and service, and with no competition on the horizon, they will own it for a long time to come
http://www.mxmindia.com/2013/04/anil-thakraney-opportunity-for-jet-to-raise-the-bar/


Ketchum Sampark strengthens corporate practice & social media arm
Ketchum Sampark has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media
http://www.mxmindia.com/2013/04/ketchum-sampark-strengthens-corporate-practice-social-media-arm/


Delhi Duty Free assigns digital mandate to Ignitee Digital
Delhi Duty Free has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication
http://www.mxmindia.com/2013/04/delhi-duty-free-assigns-digital-mandate-to-ignitee-digital/


Radio One operating profit grows exponentially
Radio One Ltd has declared its audited financial results for the year ended March 31
http://www.mxmindia.com/2013/04/radio-one-operating-profit-grows-exponentially/


Louis Philippe launches e-mag, The Label
Men's fashion brand Louis Philippe has announced the launch of its first fashion e-magazine called The Label
http://www.mxmindia.com/2013/04/louis-philippe-launches-e-mag-the-label/


ANCHOR | One Big Idea by Rafiq Barak: Good to see design drive content
http://www.mxmindia.com/2013/04/one-big-idea-by-rafiq-barak-interesting-to-see-design-drive-content/


ANCHOR | One Big Idea by Kishor Kate: It's okay to do away with gifts
http://www.mxmindia.com/2013/04/one-big-idea-by-kishor-kate-its-okay-to-do-away-with-gifts/

Stories on 21st Nov '12

Are we really Free to post online?
'Like' it or not, everyone is talking about Facebook and how a mere status update got a 21-year-old arrested. Can social media flourish, if every move is scrutinized?
http://www.mxmindia.com/2012/11/are-we-really-free-to-post-online/

In TAM's absence, Whats-On-India search rankings show some trends
It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not
http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/

Kishore Biyani aims to fashion a $1bn biz in 2 years
Kishore Biyani aims at $1 billion business from Future Fashion in 2 years
http://www.mxmindia.com/2012/11/kishore-biyani-aims-to-fashion-a-1bn-biz-in-2-years/

StrawberryFrog launches In India
Founded in 1999, the creative agency Strawberry Frog has finally launched its operations in India. Raj Kamble has been roped to head India functions
http://www.mxmindia.com/2012/11/strawberryfrog-launches-in-india/

Jaldi 5 with Sachin Kalbag: Upholding civil liberties at all costs
In response to increasing incidences of ordinary people's freedom being curtailed, Mumbai-based daily Mid-Day has announced its People's Freedom Charter, to combat draconian and ambiguous laws. Mid-Day Editor Sachin Kalbag explains why this was necessary
http://www.mxmindia.com/2012/11/jaldi-5-with-sachin-kalbag-upholding-civil-liberties-at-all-costs/

Mediaah!: What's not right with Arnab Goswami
Just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television, writes Pradyuman Maheshwari. But he has stretched his nationalistic debates a bit much. Also, a quick look at how other channels fared with their Bal Thackeray coverage
http://www.mxmindia.com/2012/11/mediaah-whats-not-right-with-arnab-goswami/

Young Track by Samyak Chakrabarty | Causes that Young India is fighting for
Today's urban youngsters are very socially conscious and aware. Samyak Chakrabarty lists four causes that metro youth are most concerned about and taking the initiative to address
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-causes-that-young-india-is-fighting-for/

Dream Theatre launches Power Rangers Samurai merchandise
Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India
http://www.mxmindia.com/2012/11/dream-theatre-launches-power-rangers-samurai-merchandise/

The Anchor: Five reasons direct marketing scores over other forms of marketing
When it comes to reaching customers, keeping costs down and getting specific, constructive feedback, direct selling has the advantage, says Manisha Amol
http://www.mxmindia.com/2012/11/the-anchor-five-reasons-direct-marketing-scores-over-other-forms-of-marketing/

Anil Thakraney: The IT Act needs to be rewritten. ASAP
The law needs to be amended. And parents need to inform and educate their children on ground realties. Because when virtual world collides with real world, the result can often be traumatic
http://www.mxmindia.com/2012/11/anil-thakraney-the-it-act-needs-to-be-rewritten-asap/