We're already No 1: Gautam Kiyawat
On the back of a fine showing at the Emvies, the Madison Media CEO is confident that good work and supportive clients mean greater heights ahead
http://www.mxmindia.com/?p=30233
Govt may set up own body if it doesn't see action on BARC by November
MxMIndia learns that the I&B Ministry may set up a joint government-industry committee if BARC activities don't kick off by November2012
http://www.mxmindia.com/?p=30256
Star Plus leads in Hindi GECs. Colors is #2 and Zee #3
A highlight of the week was Balika Vadhu's special episode on Thursday which generated 6.4 TVRs, the highest on HGECs in the week
http://www.mxmindia.com/?p=30258
DDB Health & Lifestyle bags Wockhardt creative
DDB Health & Lifestyle won the creative mandate for Wockhardt after a multi-agency pitch
http://www.mxmindia.com/?p=30269
Prasoon Joshi, Nirvik Singh to speak at Spikes Asia 2012
The annual advertising festival is scheduled to be held in Singapore from September 16-18. P&G Asia is 'Advertiser of the Year
http://www.mxmindia.com/?p=30276
DisneyUTV brings Gameloft's mobile games to India
The digital business of DisneyUTV has associated with Gameloft, a leading international publisher and developer of games to distribute their mobile games in India via operator channels and UTV Indiagames’ destination sites
http://www.mxmindia.com/?p=30229
Ketan Desai is Integer Group MD in India
The Integer Group, a leading promotional, retail and shopper marketing agency in India, has appointed Ketan Desai as Managing Director India. He assumes his new role immediately
http://www.mxmindia.com/?p=30231
CNN-IBN appoints Vishal Bhatnagar as National Revenue Head
This move is a part of the leadership re-alignment now underway at Network18 News Media, the client facing ad sales unit which manages the advertising interests of the news and factual entertainment channels at Network18 Group
http://www.mxmindia.com/?p=30230
Investment Watch from moneycontrol.com
Moneycontrol.com has recently launched Investment Watch, a real-time alert service that will keep subscribers updated about the markets and will also let them stay updated with their portfolio
http://www.mxmindia.com/?p=30232
The Anchor: 5 benefits of loyalty marketing
A loyalty programme is a long-term strategy to identify, retain and grow profitable customers. Every enterprise should understand this and work towards it, writes Siddharth Reddy
http://www.mxmindia.com/?p=30228
