Will IPL 5 ratings match those of earlier seasons?
As IPL 5's opening encounter happens tonight, we asked media experts for their forecast
http://www.mxmindia.com/2012/04/will-ipl-5-ratings-match-those-of-earlier-seasons/
Brand IPL needs to play innings of its life: MSL Group report
As the Indian Premier League begins today, the MSL Group has taken a step back and given the game, the quickie format and the hype around it a good, hard look.
http://www.mxmindia.com/2012/04/brands-focussed-on-men-now-wooing-women-customers/
TIL brings a bigger and better IPL season 5
TIL's dedicated IPL site, ipl.indiatimes.com, now offers interactive scorecards, high-definition streaming of IPL matches, DVR features, online radio commentary, video-on-demand facility, and ‘Battleground’ section
http://www.mxmindia.com/2012/04/til-brings-a-bigger-and-better-ipl-season-5/
Anil Thakraney: Why I shall duck the IPL
It’s actually one huge outdoor party, where the Page 3 types and other minor celebs get to shake a leg in front of cheering masses. Not my idea of a relaxed evening. I’d prefer to watch Crime Patrol and Balika Vadhu.
http://www.mxmindia.com/2012/04/anil-thakraney-why-i-shall-duck-the-ipl/
Brands focussed on men now wooing women customers
This shift could mark the way forward for marketers in a world in which gender lines are merging
http://www.mxmindia.com/2012/04/brand-ipl-needs-to-play-the-innings-of-its-life/
Can flavoured & frozen yogurt replace the good ol' dahi?
Flavoured and frozen yogurt is a new food category to India. The market for yoghurt of all types is pegged at almost Rs2,500 crore
http://www.mxmindia.com/2012/04/can-flavoured-frozen-yogurt-replace-the-good-ol-dahi/
Monetising big ticket movies isn't easy: Hemal Jhaveri, Star Gold
Hemal Jhaveri, Business Head of Star Gold, on acquisition strategies, cost versus profitability, and more.
http://www.mxmindia.com/2012/04/monetising-big-ticket-movies-is-not-easy-star-golds-hemal-jhaveri/
Sleepwell appoints MPG as its media AOR
The account, worth upwards of Rs20 Crores, will be handled by MPG Delhi
http://www.mxmindia.com/2012/04/sleepwell-appoints-mpg-as-its-media-aor/
Max ropes in Vibha Paul Rishi for brand building & HR ops
Ms Rishi will join Max India as executive director, brand and human capital. She will report to Max India MD Rahul Khosla
http://www.mxmindia.com/2012/04/max-india-ropes-in-vibha-paul-rishi-for-brand-building-hr-ops/
Mindshare wins media mandate for Jabong
In a multi agency pitch, Jabong.com has awarded its Media Mandates to Mindshare North
http://www.mxmindia.com/2012/04/mindshare-wins-media-mandate-for-jabong/
Rohit Nair is COO of C2W
Contests2win.com is one of the oldest and most recognized Internet Brands of India
http://www.mxmindia.com/2012/04/rohit-nair-is-coo-of-c2w/
Twitter goes 'laplap" for Center Fruit
Starting early evening before the show was supposed to premier on Colors prime time, a video was seeded through Twitter medium. The campaign took the help of celebrities to seed in the video as a teaser
http://www.mxmindia.com/2012/04/twitter-goes-laplap-for-center-fruit/
The Anchor: Monica Tata on 6 reasons why running a kids' channel is no child's play
It is a competitive market where players need to have the ability to constantly create content that is engaging and innovative. They need to be adept at technological evolution and have the foresight to adapt content over multiple and mobile platforms.
http://www.mxmindia.com/2012/04/the-anchor-monica-tata-on-6-reasons-why-running-a-kids-channel-is-no-childs-play/
[MJR] Breakfast with Bollywood and other abominations
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-breakfast-with-bollywood-and-other-abominations/
As IPL 5's opening encounter happens tonight, we asked media experts for their forecast
http://www.mxmindia.com/2012/04/will-ipl-5-ratings-match-those-of-earlier-seasons/
Brand IPL needs to play innings of its life: MSL Group report
As the Indian Premier League begins today, the MSL Group has taken a step back and given the game, the quickie format and the hype around it a good, hard look.
http://www.mxmindia.com/2012/04/brands-focussed-on-men-now-wooing-women-customers/
TIL brings a bigger and better IPL season 5
TIL's dedicated IPL site, ipl.indiatimes.com, now offers interactive scorecards, high-definition streaming of IPL matches, DVR features, online radio commentary, video-on-demand facility, and ‘Battleground’ section
http://www.mxmindia.com/2012/04/til-brings-a-bigger-and-better-ipl-season-5/
Anil Thakraney: Why I shall duck the IPL
It’s actually one huge outdoor party, where the Page 3 types and other minor celebs get to shake a leg in front of cheering masses. Not my idea of a relaxed evening. I’d prefer to watch Crime Patrol and Balika Vadhu.
http://www.mxmindia.com/2012/04/anil-thakraney-why-i-shall-duck-the-ipl/
Brands focussed on men now wooing women customers
This shift could mark the way forward for marketers in a world in which gender lines are merging
http://www.mxmindia.com/2012/04/brand-ipl-needs-to-play-the-innings-of-its-life/
Can flavoured & frozen yogurt replace the good ol' dahi?
Flavoured and frozen yogurt is a new food category to India. The market for yoghurt of all types is pegged at almost Rs2,500 crore
http://www.mxmindia.com/2012/04/can-flavoured-frozen-yogurt-replace-the-good-ol-dahi/
Monetising big ticket movies isn't easy: Hemal Jhaveri, Star Gold
Hemal Jhaveri, Business Head of Star Gold, on acquisition strategies, cost versus profitability, and more.
http://www.mxmindia.com/2012/04/monetising-big-ticket-movies-is-not-easy-star-golds-hemal-jhaveri/
Sleepwell appoints MPG as its media AOR
The account, worth upwards of Rs20 Crores, will be handled by MPG Delhi
http://www.mxmindia.com/2012/04/sleepwell-appoints-mpg-as-its-media-aor/
Max ropes in Vibha Paul Rishi for brand building & HR ops
Ms Rishi will join Max India as executive director, brand and human capital. She will report to Max India MD Rahul Khosla
http://www.mxmindia.com/2012/04/max-india-ropes-in-vibha-paul-rishi-for-brand-building-hr-ops/
Mindshare wins media mandate for Jabong
In a multi agency pitch, Jabong.com has awarded its Media Mandates to Mindshare North
http://www.mxmindia.com/2012/04/mindshare-wins-media-mandate-for-jabong/
Rohit Nair is COO of C2W
Contests2win.com is one of the oldest and most recognized Internet Brands of India
http://www.mxmindia.com/2012/04/rohit-nair-is-coo-of-c2w/
Twitter goes 'laplap" for Center Fruit
Starting early evening before the show was supposed to premier on Colors prime time, a video was seeded through Twitter medium. The campaign took the help of celebrities to seed in the video as a teaser
http://www.mxmindia.com/2012/04/twitter-goes-laplap-for-center-fruit/
The Anchor: Monica Tata on 6 reasons why running a kids' channel is no child's play
It is a competitive market where players need to have the ability to constantly create content that is engaging and innovative. They need to be adept at technological evolution and have the foresight to adapt content over multiple and mobile platforms.
http://www.mxmindia.com/2012/04/the-anchor-monica-tata-on-6-reasons-why-running-a-kids-channel-is-no-childs-play/
[MJR] Breakfast with Bollywood and other abominations
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-breakfast-with-bollywood-and-other-abominations/
