Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries

http://www.mxmindia.com/2014/11/so-sorry-series-bags-gold-at-the-5th-asian-digital-media-awards-2014/

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 21st Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
http://www.mxmindia.com/2013/03/master-marketer-ak-is-godrejs-new-mascot/

IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/2013/03/ibf-asks-for-withdrawl-of-trai-notification-on-ad-duration/

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/2013/03/peter-mukerjeas-media-mullings-less-is-more/

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/2013/03/pepsi-bags-exclusive-pouring-rights-with-8-teams-at-ipl/

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/2013/03/mec-india-wins-dixcy-scott-media-duties/

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/2013/03/viacom18-motion-pictures-enters-regional-cinema-space/

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-katjus-heart-is-beating-for-the-wrong-reasons/

Debrief: Hero Pleasure:  Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/2013/03/debrief-hero-pleasure-mindless-celeb-advertising/

VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/2013/03/vml-qais-wins-digital-duties-of-healthfore-division-of-religare-technologies/

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/2013/03/dainik-bhaskar-to-launch-mosaic-2012-best-in-print/

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/2013/03/xpress-money-appoints-gozoop-as-its-digital-media-agency/

ANCHOR | One Big Idea by Colin Lawrence: Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/2013/03/one-big-idea-by-colin-lawrence-thirst-for-info-in-an-age-of-changing-geo-pol-coords/