Stories on 17th Dec '13

Ogilvy's most envied: The Google Ad
Upclose with Sukesh Nayak, Group Creative Director and the writer of the Google ad that has been receiving rave reviews since it was released last month
http://www.mxmindia.com/2013/12/ogilvys-most-envied-the-google-ad/

Mobile adspends grow 10% of total online spends in 2013: IAMAI-IMRB
Advertisements on mobile phones and tablets grew from a 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, totaling to spends of around INR 230 Crores
http://www.mxmindia.com/2013/12/mobile-adspends-grow-10-of-total-online-spends-in-2013-iamai-imrb/

Aegis Media launches rural marketing cell
Carat Fresh Rural, Aegis' rural marketing specialist for the Indian market has Bayer Crop Science, Godrej Consumer Products, Pidilite, Mahindra & Mahindra and Sony Max among its clients
http://www.mxmindia.com/2013/12/aegis-media-launches-rural-marketing-cell/

GroupM elevates Gaurav Hirey to Chief Talent Officer, South Asia
As Chief Talent Officer, Gaurav Hirey will be responsible for driving the agenda on people, culture and values at GroupM which will include employee acquisition, training, development, retention and growth for India, Pakistan, Bangladesh and Sri Lanka
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Femina forays into B2B segment with Femina Salon & Spa
The magazine will have 10 issues a year and target beauty professionals across the country
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Indonesian copywriter collapses at work, dies. Overwork alleged
A young copywriter dies after 30 hours of work and an overdose of an energy drink
http://www.mxmindia.com/2013/12/indonesian-copywriter-collapses-at-work-dies-overwork-alleged/

Ranjona Banerji: Cagey media and the curious case of the Aston Martin accident
Television, which makes epics out of gossip, just about blanked the story out. There are allegations that some newspapers have taken critical stories off their websites, notes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-cagey-media-and-the-curious-case-of-the-aston-martin-accident/

Stories on 6th Dec '13

The Making of Brand 'Namo'
From beer mugs to bed linen and chips, various products are being branded after BJP's prime ministerial candidate Narendra Modi
http://www.mxmindia.com/2013/12/the-making-of-brand-namo/

MEC India wins at 2013 Effective Mobile Marketing Awards
The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive
http://www.mxmindia.com/2013/12/mec-india-wins-at-2013-effective-mobile-marketing-awards/

Matrimonials rise 202% in wedding season: IAMAI-IMRB report
Wedding season witnesses exponential growth in upload of matrimonial, notes the latest report of the Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB
http://www.mxmindia.com/2013/12/matrimonials-rise-202-in-wedding-season-iamai-imrb-report/

Mediaah! Who will be the Impact Person of the Year 2013 + Why Uday Shankar is the Mediaperson who created maximum impact this year
Mediaah! does an analysis of the various Impact Person of the Year nominees and forecasts who could be the winner this year (and next year)
http://www.mxmindia.com/2013/12/mediaah-who-will-be-the-impact-person-of-the-year-2013-why-uday-shankar-is-the-mediaperson-who-created-maximum-impact-this-year/

Shailesh Kapoor | Live Election Results: A Reality Show Like No Other
Election results coverage is now all about thinking on your feet as hosting live election coverage has to be the most challenging camera-facing job on TV today, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-live-election-results-a-reality-show-like-no-other/

Ranjona Banerji: How disagreement with Arnab is a crime
It is almost impossible for anyone on Arnab Goswami's guest list to have an opinion that is not the same as his. This is a crime almost punishable in the court of popular opinion if not under the Indian Penal Code, writes Ranjona Banerji

http://www.mxmindia.com/2013/12/ranjona-banerji-how-disagreement-with-arnab-is-a-crime/