Stories on 5th Oct '17

Digital infra will boost OTT: KPMG

On-demand content has reached a tipping point on the back of a successful 4G roll-out. Read more

Siddhartha Mukherjee: Pay for News Publishing? Nail the Coffin!

Having an official paid mechanism to get news published will mark the beginning of a speedy death of the PR industry and journalism, writes Siddhartha Mukherjee. Read more

BBC bullish on India with 4 language services

The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia. Read more

---

ALTBalaji appoints Lodestar UM as media agency

This mandate includes media investment and strategic partnership. Read more

---

Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

Geetanjali will work closely in association with Vikram Tanna. Read more

---

India TV announces key editorial appointments

Piyush Padmakar, Anita Sharma and Amrendra Pratap Singh have been elevated as Managing Editors. Read more

---

Aircel partners with Unlockd for mobile loyalty programme

This is Unlockd’s eighth market launch and its first in India. Read more

---

Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally. Read more

Stories on 17th Dec '13

Ogilvy's most envied: The Google Ad
Upclose with Sukesh Nayak, Group Creative Director and the writer of the Google ad that has been receiving rave reviews since it was released last month
http://www.mxmindia.com/2013/12/ogilvys-most-envied-the-google-ad/

Mobile adspends grow 10% of total online spends in 2013: IAMAI-IMRB
Advertisements on mobile phones and tablets grew from a 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, totaling to spends of around INR 230 Crores
http://www.mxmindia.com/2013/12/mobile-adspends-grow-10-of-total-online-spends-in-2013-iamai-imrb/

Aegis Media launches rural marketing cell
Carat Fresh Rural, Aegis' rural marketing specialist for the Indian market has Bayer Crop Science, Godrej Consumer Products, Pidilite, Mahindra & Mahindra and Sony Max among its clients
http://www.mxmindia.com/2013/12/aegis-media-launches-rural-marketing-cell/

GroupM elevates Gaurav Hirey to Chief Talent Officer, South Asia
As Chief Talent Officer, Gaurav Hirey will be responsible for driving the agenda on people, culture and values at GroupM which will include employee acquisition, training, development, retention and growth for India, Pakistan, Bangladesh and Sri Lanka
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Femina forays into B2B segment with Femina Salon & Spa
The magazine will have 10 issues a year and target beauty professionals across the country
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Indonesian copywriter collapses at work, dies. Overwork alleged
A young copywriter dies after 30 hours of work and an overdose of an energy drink
http://www.mxmindia.com/2013/12/indonesian-copywriter-collapses-at-work-dies-overwork-alleged/

Ranjona Banerji: Cagey media and the curious case of the Aston Martin accident
Television, which makes epics out of gossip, just about blanked the story out. There are allegations that some newspapers have taken critical stories off their websites, notes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-cagey-media-and-the-curious-case-of-the-aston-martin-accident/

Stories on 26th Jun '13

What makes Google India's best company to work for
The media major’s care quotient for employees helps it stay on top in the 10th edition of the study + Quick chat with Rajan Anandan, Managing Director, Google India
http://www.mxmindia.com/?p=50357

Sanjev Hiremath bids adieu to IndiaCast
Indiacast, a joint venture between Viacom18 and TV18  has announced that Sanjev Hiremath, EVP at IndiaCast Media Distribution Pvt Ltd, has resigned from the company
http://www.mxmindia.com/?p=50338

Vodafone Zoozoos have largest Facebook fan following
Vodafone's lovable characters the Zoozoos have yet again mesmerized the audiences to become the leading brand page with the highest number of fans on Facebook
http://www.mxmindia.com/?p=50337

Anil Thakraney: ICC Champions Trophy Diary
To all those speculative TV anchors now singing hosannas in the captain's honour, here's what I have to say: I may write a Booker winner, but if I have been accused of evading income tax, that victory doesn't absolve me of the charges
http://www.mxmindia.com/?p=50341

Ranjona Banerji: Tablets & tabloids - shape of news to come
Ranjona Banerji writes from London on the cliquish world of reporters, the lessons that our media must learn soon on news dissemination and the intriguing TOI report on Narendra Modi in Uttarakhan
http://www.mxmindia.com/?p=50340

Clea appointed PR partner for India Bridal Fashion Week
Clea Public Relations India has been appointed as the Agency on Record (AOR) for Fashion One International's India Bridal Fashion Week to be held in Delhi and Mumbai
http://www.mxmindia.com/?p=50344

Ten Sports channels now available on Hathway
Ten Sports Channels will be available for Hathway subscribers in DAS and non-DAS areas in all the major cities and towns
http://www.mxmindia.com/?p=50342

Sterling Holidays appoints Isobar India as social media agency
Isobar India has been appointed as Sterling Holiday Resorts (India) Ltd's social media partner, basis the agency's track record in India
http://www.mxmindia.com/?p=50339