Stories on 2nd Feb '15

It's PK as the new Mindshare South Asia boss!
Mindshare appoints Prasanth Kumar as CEO, South Asia to take over Ravi Rao who is rumoured to be moving to sandier pastures
http://www.mxmindia.com/2015/02/its-pk-as-the-new-mindshare-south-asia-boss/

Mirum to drive business transformation for JWT
The company will unite 11 independent agencies with 40 offices in 17 countries
http://www.mxmindia.com/2015/02/mirum-to-drive-business-transformation-for-jwt/

Times Now unveils campaign focusing on new positioning
The channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning
http://www.mxmindia.com/2015/02/times-now-unveils-campaign-focusing-on-new-positioning/

India leads in Global Confidence Index, notes Nielsen study
The Consumer confidence in urban India rose to a score of 129 in Q4 2014
http://www.mxmindia.com/2015/02/india-leads-in-global-confidence-index-notes-nielsen-study/

Eggfirst bags the creative duties of Volkswagen Finance
The agency is currently involved in re-crafting the brand's entire online and social media presence
http://www.mxmindia.com/2015/02/eggfirst-bags-the-creative-duties-of-volkswagen-finance/

Amith Prabhu: The PR Business in India needs a school of its own
Quality, affordable post-graduate education for a career in strategic communications is the need of the hour, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-the-pr-business-in-india-needs-a-school-of-its-own/

Big Magic now available on Tata Sky
This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content

http://www.mxmindia.com/2015/02/big-magic-now-available-on-tata-sky/

Stories on 2nd Dec 14

Upclose with Rohit Ohri, Dentsu India
It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he's made the most of it!
http://www.mxmindia.com/2014/12/upclose-with-rohit-ohri-dentsu-india/

HDFC Life unveils new ad campaign
For the first time makes use of illusion technique to connect with a niche investor segment
http://www.mxmindia.com/2014/12/hdfc-life-unveils-new-ad-campaign/

Ranjona Banerji: Sympathy for the ill-informed DD anchor?
Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? Surely, a few more skills are required in this job than a pretty face, asks Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-sympathy-for-the-ill-informed-dd-anchor/

'Make love without fear', urges Durex via new campaign
Partners with Creativeland Asia and MTV on World AIDS Day
http://www.mxmindia.com/2014/12/make-love-without-fear-urges-durex-via-new-campaign/

'Your car, your wishes', exclaims BOI in new campaign
The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks
http://www.mxmindia.com/2014/12/your-car-your-wishes-exclaims-boi-in-new-campaign/

Raman Kumar to direct Big Magic show
Titled 'Bal Gopal Kare Dhamaal', the show will explore the equation between the common man and young Krishna in a modern-day setting
http://www.mxmindia.com/2014/12/raman-kumar-to-direct-big-magic-show/

Bibhash Jha appointed Head - Content & Carriage at SITI Cable
Jha will be based at the Corporate Office of SITI Cable, Noida
http://www.mxmindia.com/2014/12/bibhash-jha-appointed-head-content-carriage-at-siti-cable/

AdStrat: DDB Mudra unveils second phase of Volkswagen's Polo campaign
DDB Mudra West has used the New Polo's USP of '1.5L TDI engine' to great use in its proposition: Power, when you need it
http://www.mxmindia.com/2014/12/adstrat-ddb-mudra-unveils-second-phase-of-volkswagens-polo-campaign/

Himalaya Herbals unveils series of campaigns around new products
Natural and Pure emerge as strong messages in its new TVCs
http://www.mxmindia.com/2014/12/himalaya-herbals-unveils-series-of-campaigns-around-new-products/

Asian Paints launches 'Varna Maalai'
Launches unique TV serial colour combination guide designed exclusively for Tamil Nadu

http://www.mxmindia.com/2014/12/asian-paints-launches-varna-maalai/

Stories on 31st Oct 14

In India, Amazon persists with Junglee in cart
The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com
http://www.mxmindia.com/2014/10/in-india-amazon-persists-with-junglee-in-cart/

Siddharth Zarabi to Join Bloomberg TV India as Exec Editor
Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor
http://www.mxmindia.com/2014/10/siddharth-zarabi-to-join-bloomberg-tv-india-as-exec-editor/

Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive
The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity
http://www.mxmindia.com/2014/10/piyush-pandey-sunil-alagh-sam-balsara-to-contribute-in-governments-save-power-drive/

Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12
The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening
http://www.mxmindia.com/2014/10/kyoorius-announce-ad-awards-on-may-29-2015-designyatra-september-10-12/

Ranjona Banerji: No longer the future... Online journalism is the present!
Websites of newspapers have limited themselves either by laziness or having bought some spiel sold to them by owners and marketing managers, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-no-longer-the-future-online-journalism-is-the-present/

Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!
It's well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-art-of-mass-entertainment-oh-my-dog/

No change in rankings in Hindi GECs as Big Magic leads amongst newer lot
There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data
http://www.mxmindia.com/2014/10/no-change-in-rankings-in-hindi-gecs-as-big-magic-leads-amongst-newer-lot/

Nivea unveils campaign for Body Milk lotion
The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'
http://www.mxmindia.com/2014/10/nivea-unveils-campaign-for-body-milk-lotion/

Designomics Awards 2014 ready for India showdown
The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value
http://www.mxmindia.com/2014/10/designomics-awards-2014-ready-for-india-showdown/

What Ticks for Indian Consumers/ Men - Ajay Trigunayat and Sanjay Tripathy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ajay Trigunayat and Sanjay Tripathy
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-ajay-trigunayat-and-sanjay-tripathy/

Logicserve Digital unveils digital inventory service LTD
LTD is an essential service for anyone looking at digital media buying around the world

http://www.mxmindia.com/2014/10/logicserve-digital-unveils-digital-inventory-service-ltd/

Stories on 21st Apr '14

Shifts in consumer spending and speed of tech change a threat to M&E
A PwC survey of entertainment and media CEOs across 33 countires throws up some interesting findings
http://www.mxmindia.com/2014/04/shifts-in-consumer-spending-and-speed-of-tech-change-a-threat-to-me/

Jabong goes for Bang in the Middle
BITM has already started the work on new Summer Campaign slated to be released soon
 http://www.mxmindia.com/2014/04/jabong-goes-for-bang-in-the-middle/

Final Awards deadlines: Goafest Abbys to April 23, Kyoorius to April 28
The deadline for receiving entries for both awards have been extended
 http://www.mxmindia.com/2014/04/final-awards-deadlines-goafest-abbys-to-april-23-kyoorius-to-april-28/

Thoughtblurb appointed AoR for Sheth Developers
The agency's mandate would be to enhance its brand value in the marketplace
 http://www.mxmindia.com/2014/04/thoughtblurb-appointed-aor-for-sheth-developers/

Sony to manage digital assets of Zee Music
The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases
 http://www.mxmindia.com/2014/04/sony-to-manage-digital-assets-of-zee-music/

Durga Raghunath elevated at Network18 Digital
She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group
 http://www.mxmindia.com/2014/04/durga-raghunath-elevated-at-network18-digital/

Amith Prabhu: Four major international PR events not to miss in 2014
For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu
 http://www.mxmindia.com/2014/04/amith-prabhu-four-major-international-pr-events-not-to-miss-in-2014/

Reviewing the Reviews: Utterly charming Alia in '2 States'
The ratings ranged from 2 to 3 stars, but everyone agreed on one aspect of the film though-the utterly charming Alia Bhatt
 http://www.mxmindia.com/2014/04/reviewing-the-reviews-utterly-charming-alia-in-2-states/

Big Magic announces Akbar-Birbal historical comedy
To premier on April 28, Har Mushkil Ka Hal - Akbar Birbal will be backed up by a multimedia marketing plan
http://www.mxmindia.com/2014/04/big-magic-announces-akbar-birbal-historical-comedy/

Stories on 2nd Apr '14

Last Year, This Year
The financial year 2013-14 ended with hope for the economy, but how was it for media industry stakeholders. We spoke to some and asked them to look ahead
 http://www.mxmindia.com/2014/04/last-year-this-year/

IRS 2013 in indefinite abeyance. Comment: Win-win for no one. Print will lose big sans measurement
The decision to hold off the IRS 2013 results until the audit and revalidation process is done in four to six weeks doesn't speak too well about the future of the print sector in India
 http://www.mxmindia.com/2014/04/irs-2013-in-indefinite-abeyance-comment-win-win-for-no-one-print-will-lose-big-sans-measurement/

Viacom18 ties up with Colosceum to float 'Spotlight'
The initiative will seek to create an instant connect for brands, celebrities and audiences
 http://www.mxmindia.com/2014/04/viacom18-ties-up-with-colosceum-to-float-spotlight/

Eco Times unveils 'ET Panache'
Business daily Economic Times has announced the launch of ET Panache, a three-times-a-week lifestyle and leisure accompaniment to the main newspaper
 http://www.mxmindia.com/2014/04/eco-times-unveils-et-panache/

Aidem makes regional media portfolio more 'buland' with Best News Co channels
With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland
 http://www.mxmindia.com/2014/04/aidem-makes-regional-media-portfolio-more-buland-with-best-news-co-channels/

Big Magic Bihar & Jharkhand inks DTH deal with Dish
Reliance Broadcast Network stable regional channel has inked a distribution deal with Dish TV, adding an 8 million subscriber base to its reach
 http://www.mxmindia.com/2014/04/big-magic-bihar-jharkhand-inks-dth-deal-with-dish/

Live Web TV News Conversation channel launched
IndiaPost Live, a live Web TV News Conversation channel, has been launched recently with interactive video journalism on a variety of topics
http://www.mxmindia.com/2014/04/live-web-tv-news-conversation-channel-launched/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 24th Sep '13

Mumbai goes Social - Day 1
The first day of the Social Media Week Mumbai saw an interesting set of sessions, speakers... and some music!
http://www.mxmindia.com/?p=54344

Why is it that 'phoren' creative whizkids don't last in adland
Expats find Indian ad scene difficult, says this report following the resignation of Rediffusion YR's Sam Ahmed
http://www.mxmindia.com/?p=54323

NDTV appoints Soli Sorabjee as ombudsman. Now will he clear air on Barkha Dutt episode?
Former Attorney General and legal eagle Soli Sorabjee will provide an independent perspective on NDTV's coverage as also investigate viewer complaints against NDTV media entities
http://www.mxmindia.com/?p=54313

TRAI notifies amendments to DAS interconnection regulations
TRAI notifies amendments to the interconnection regulations applicable for Digital Addressable Cable TV Systems (DAS) and tariff order applicable for addressable systems
http://www.mxmindia.com/?p=54309

IAA webinar with Bookmyshow CEO Ashish Hemrajani on Sept 26
Ashish Hemrajani, Founder and CEO Bookmyshow.com will be live on IAA India Chapter's 'World Goes Digital' webinar series on Thursday, September 26 at 3 pm
http://www.mxmindia.com/?p=54312

Ranjona Banerji: There's more to journalism than social media
Important as social media is, it is not -- yet? -- a substitute for on-the-ground journalism
http://www.mxmindia.com/?p=54349

Big Magic Bihar & Jharkhand and 92.7 Big FM get together for 'Big Green Durga'
Month-long drive sees goddess idol created from newspapers
http://www.mxmindia.com/?p=54319

Zoom Review Show completes 200 episodes
Presented by editor-in-chief Omar Qureshi, the film reviews-based programme airs its 200th show today
http://www.mxmindia.com/?p=54310

Aim High bags 20 awards at Big Bang Awards
Bags 'PR Agency of the Year' at the Ad Club Bangalore's annual awards
http://www.mxmindia.com/?p=54311

Stories on 18th July '13

Can this man resurrect his businesses?
Why Vijay Mallya needs to start afresh and save his empire from shrinking further
 http://www.mxmindia.com/?p=51596


VIP Industries appoints McCann as creative agency
The company is currently scouting for a creative partner for its Skybags brand
 http://www.mxmindia.com/?p=51595

GroupM merges Dialogue Factory and Dialect
GroupM's Dialogue Factory to now be 'the largest' experiential marketing company in the country... with over 3500+ projects it is also 'the most experienced'!
 http://www.mxmindia.com/?p=51585

RBNL expands Big Magic footprint across HSMs
Reliance Broadcast Network Ltd's Hindi GEC Big Magic is keen to dominate the entire Hindi speaking market by inking arrangements with cable networks and DTH companies
 http://www.mxmindia.com/?p=51599

IRCTC launches online shopping with Yebhi.com
The online railway reservation website and and Yebhi plan to do over Rs 200 crore of business in the first year
 http://www.mxmindia.com/?p=51583

Ritu Midha: Are marketers targeting men at the expense of women?
The day marketers get the right media mix to reach the elusive upmarket male, they would go after him full throttle, writes Ritu Midha
 http://www.mxmindia.com/?p=51582

Net savvy smartphone users book travel from their phones: Google report
Mobile apps preferred over browser for booking and sharing, notes Google India study
 http://www.mxmindia.com/?p=51576

Debrief: Binani Cement: Big B at his best
Amitabh Bachchan fits in perfectly given his naturally pleasing demeanour and a strong legacy. And because he doesn't directly sell cement, the ad feels authentic, writes Anil Thakraney
http://www.mxmindia.com/?p=51575

Stories on 15th Apr'13

Scam and scandal in the family
Has the advertising industry become so blase that scams no longer have the power to shock? MxMIndia cuts to the chase
http://www.mxmindia.com/2013/04/scam-and-scandal-in-the-family/

Viacom18 brings Ajit Andhare to head its motion pictures biz
Mr Andhare replaces Vikram Malhotra, who put in his papers, some time back, to pursue his entrepreneurial interests
http://www.mxmindia.com/2013/04/viacom18-brings-ajit-andhare-to-head-its-motion-pictures-biz/

Digitization Phase 2: TRAI releases draft tariff orders
The Telecom Regulatory Authority of India has released draft tariff orders prescribing a standard tariff package for Set Top Boxes, seeking comments of the stakeholders
http://www.mxmindia.com/2013/04/digitization-phase-2-trai-releases-draft-tariff-orders/


Grey India bags creative duties for multiple brands of RBNL
While the agency's Delhi office will handle the account of 92.7 BIG FM, BIG Magic (UP, MP, Bihar and Jharkhand) and Spark Punjabi, Grey Mumbai will look after Big CBS Prime, Big CBS Love and Big RTL Thrill
http://www.mxmindia.com/2013/04/grey-india-bags-creative-duties-for-multiple-brands-of-rbnl/

Rooted in the region worked for Big Magic: Sunil Kumaran
Sunil Kumaran, Business Head, Regional Channels at RBNL on the story so far for Big Magic, as it celebrates its second anniversary
http://www.mxmindia.com/2013/04/rooted-in-the-region-worked-for-big-magic-sunil-kumaran/

Mitrajit Bhattacharya's priceless tales of crazy things
The Chitralekha Publisher and President writes a book on his varied experiences from his travels in 'Life Money Can't Buy'
http://www.mxmindia.com/2013/04/mitrajit-bhattacharyas-priceless-tales-of-crazy-things/

Shailesh Kapoor: Weekend For Everyone, Weak-End For Television?
Even as original content struggles, genres led by secondary content, such as Hindi movies, continue to flourish on the weekend. However, even here, the weekend to weekday ratio of viewership is not as high as it used to be a decade ago, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-weekend-for-everyone-weak-end-for-television/

AdStrat: Titan: Keeping tags on time
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-titan-keeping-tags-on-time/

Anil Thakraney: The Feku/Pappu tamasha
The people who will actually queue up to cast their votes will, as usual, come from the lower or very lower classes. They have no interest in the social media chatter, they give a damn about who tweeted what
http://www.mxmindia.com/2013/04/anil-thakraney-the-fekupappu-tamasha/

Heineken leverages UEFA Champions League to build connect with consumers
The brand has introduced 'Road to the Final' Ad and Promotion, inviting football fans to win themselves a seat at the UEFA Champions League Final
http://www.mxmindia.com/2013/04/heineken-leverages-uefa-champions-league-to-build-connect-with-consumers/

ANCHOR | One Big Idea by Paritosh Joshi: We ignore the Leveson Inquiry at our own peril
http://www.mxmindia.com/2013/04/one-big-idea-by-paritosh-joshi-we-ignore-the-leveson-inquiry-at-our-own-peril/

ANCHOR | One Big Idea by Jaisurya Das: Genuine need for quality counselling and mentoring

http://www.mxmindia.com/2013/04/one-big-idea-by-jaisurya-das-genuine-need-for-quality-counselling-and-mentoring/

Stories on 8th May

Hindi Hinterland: Happenin' & How!
The states of UP, MP, Bihar & Jharkhand are the new growth centres, notes a special volume presented by Big Magic and produced by MxMIndia
http://www.mxmindia.com/2012/05/hindi-hinterland-happenin-how/

Hindustan Unilever to study how we shop
The centre at Hindustan Unilever's headquarter at Andheri will be used by several group companies in developing and emerging markets to understand how people shop
http://www.mxmindia.com/2012/05/hindustan-unilever-to-study-how-we-shop/

Satyamev Jayate reports gr8 Chrome numbers
Aamir Khan's Satyamev Jayate has reported  "unprecedented" launch episode numbers, reports Chrome Data Analytics and Media
http://www.mxmindia.com/2012/05/satyamev-jayate-reports-gr8-chrome-numbers/

54 Days to D-Day | Industry voices concerns on sunset date (Video)
MxMIndia caught up with various stakeholders of broadcast and cable industry to get their responses on the recently issued TRAI tariff order and to understand their respective concerns in the run up to digitization of cable television
http://www.mxmindia.com/2012/05/54-days-to-d-day-industry-worries-on-sunset-date-video/

RAMcheck: Besides Mumbai, no change in #1s
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/05/ramcheck-besides-mumbai-no-change-in-1-rankings/

Today's ad industry is all about business: Sanyal
Published by Fingerprint, Life In A Rectangle is a candid memoir where adman Sujit Sanyal narrates some revealing, some intriguing and other whacky stories about the advertising world from his Clarion days
http://www.mxmindia.com/2012/05/todays-ad-industry-is-all-about-business-sanyal/

Moneycontrol unveils online investor event
The day-long event will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2012/05/moneycontrol-unveils-online-investor-event/

The Anchor: Naresh Gupta lists 10 reasons why one should go independent
The buck truly stops at you. There are no approvals to be sought; there are no conflicting egos to be settled, says Naresh Gupta
http://www.mxmindia.com/2012/05/the-anchor-naresh-gupta-lists-10-reasons-why-one-should-go-independent/

Debrief: Limca: Freshness badhao, not pyaas!
I think makers of Limca have blundered big-time on this one. For one, Bebo is over-used in advertising. Waste of money. Cricket has been flogged to death, so that's a waste of time
http://www.mxmindia.com/2012/05/debrief-limca-freshness-badhao-not-pyaas/

[MJR] The Modi merry-go-round continues
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-the-modi-merry-go-round-continues/

India will be key growth engine market: Clive Armitage
Clive Armitage, Co-founder & CEO of Bite Communications highlights a few markets that would help bring growth to the agency and maps out new avenues that would put the agency on a higher pedestal in the months to come
http://www.mxmindia.com/2012/05/india-will-be-key-growth-engine-market-clive-armitage/

Stories on 12th April

Why IPLs are no fun without this man
He talks too much and purists hate him, but IPLs will be unwatchable without the irrepressible Navjot Singh Sidhu
http://www.mxmindia.com/2012/04/why-ipls-are-no-fun-without-this-man/

Bindass goes Rest Less, for good
Bindass will present itself in a new and refined avatar to the world with a focus that’ll be even more skewed towards the youth of today. The new change would read: Bindass - Rest Less
http://www.mxmindia.com/2012/04/bindass-goes-rest-less-for-good/

IPL5 Week 1 TVRs touch new low, media planners say it's still early days
According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons
http://www.mxmindia.com/2012/04/ipl5-week-1-tvrs-touch-new-low-media-planners-say-its-still-early-days/

7 Days to Go-Goafest: Rajan Narayan on why Goafest is a hub of creativity
Where else are the essentials of a brief: the product, the TG and the market in one place says Rajan Narayan
http://www.mxmindia.com/2012/04/7-days-to-go-goafest-rajan-narayan-on-why-goafest-is-a-hub-of-creativity/

DY Works appoints Ashita Sarin as Senior GM-Marketing
Based in Mumbai, Ms Sarin will work closely with the client servicing and creative teams to manage key clients in India,Singapore, Africa and the Middle East
http://www.mxmindia.com/2012/04/dy-works-appoints-ashita-sarin-as-senior-gm-marketing/

Radio One is a station with a difference: Anil Machado
Anil Machado, National Programming Head, Radio One shares his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received
http://www.mxmindia.com/2012/04/radio-one-is-a-station-with-a-difference-anil-machado/

Kamal Haasan finally says 'yes' to endorsing brands
Signs up exclusively with Alliance Media & Entertainment
http://www.mxmindia.com/2012/04/kamal-haasan-finally-says-yes-to-endorsing-brands/

HT innovates to increase ad engagement
The contest is simple and effective! Readers have to find a mnemonic dot that appears in two advertisements in the Hindustan Times every day
http://www.mxmindia.com/2012/04/ht-spot-the-dot/

Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi
Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi
http://www.mxmindia.com/2012/04/meanwhile-ht-diptakirti-chaudhuri-head-strategy-new-biz-digital-parveen-gupta-to-head-mktg-in-delhi/

WordsWork bags PR mandate for PHD Chamber of Commerce & Industry
This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states
http://www.mxmindia.com/2012/04/wordswork-bags-pr-mandate-for-phd-chamber-of-commerce-industry/

Jury meets to select winners of the 9th Mirchi KAAN Awards
There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies
http://www.mxmindia.com/2012/04/jury-meets-to-select-winners-of-the-9th-mirchi-kaan-awards/

LinkedIn Strengthens Follower Ecosystem
Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences
http://www.mxmindia.com/2012/04/linkedin-strengthens-follower-ecosystem/

Khullja Sim Sim returns on BIG Magic to entrall audiences
It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling
http://www.mxmindia.com/2012/04/khullja-sim-sim-returns-on-big-magic-to-entrall-audiences/

IG CBS Spark now on Dish TV
Three channel bouquet of BIG CBS now available to viewers of Dish TV
http://www.mxmindia.com/2012/04/big-cbs-spark-now-on-dish-tv/

The Anchor: Tarun Goyal on 4 things that should change in the radio industry today
News, Copyright issues and a more gorceful role by AROI are some changes that Tarun Goyal wants in the radio industry
http://www.mxmindia.com/2012/04/the-anchor-tarun-goyal-on-4-things-that-should-change-in-the-radio-industry-today/

Debrief: Yatra.com: Dangerous strategy
Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall
http://www.mxmindia.com/2012/04/debrief-yatra-com-dangerous-strategy/

[MJR] A tsunami of hot air and hysteria on Indian TV
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek

http://www.mxmindia.com/2012/04/mjr-a-tsunami-of-hot-air-and-hysteria-on-indian-tv/

Stories on 30th March

Tweets take wing in airline social media study
Leading social media firm Social Wavelength findings reveal that even a single incident can make an airline’s rep soar, or plummet
http://www.mxmindia.com/2012/03/tweets-take-wing-in-airline-social-media-study/


Nai Dunia acquisition set to be announced
According to sources the deal may be announced formally before the fiscal year-end
http://www.mxmindia.com/2012/03/nai-dunia-acquisition-set-to-be-announced/


Satish Singh back @ Laqshya as President, plans rapid growth for OOH major
The OOH veteran has huge plans for Laqshya's growth
http://www.mxmindia.com/2012/03/satish-singh-back-laqshya-as-president-plans-rapid-growth-for-ooh-major/


Mahrukh Rizvi quits Times Now, starts school for anchors
The senior editor (news) at Times Now who recently resigned has set up Studio Talk which aims to prepare young journalists in all areas of TV journalism.
http://www.mxmindia.com/2012/03/mahrukh-inayet-quits-times-now-starts-school-for-anchors/


Britannia introduces Snackuits for guilt-free snacking
Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen)
http://www.mxmindia.com/2012/03/britannia-introduces-snackuits-for-guilt-free-snacking/


Tier 2 & 3 crucial for radio: Monica Nayyar Patnaik
Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd. in conversation with MxMIndia about trends in the radio industry, Radio Choklate, post break-even, phase III plans and much more.
http://www.mxmindia.com/2012/03/tier-2-3-crucial-for-radio-monica-nayyar-patnaik/


BIG Magic is No 1 in Hindi heartland
Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.
http://www.mxmindia.com/2012/03/big-magic-is-no-1-in-hindi-heartland/


Dainik Bhaskar's Save the Girl Child campaign in Punjab,Chandigarhand Haryana
The campaign was aimed at creating awareness on the menace of female foeticide by educating the masses
http://www.mxmindia.com/2012/03/dainik-bhaskars-save-the-girl-child-campaign-in-punjabchandigarhand-haryana/


Cheil Worldwide South West Asia bags Net4
Nets the entire creative communication mandate, acquires the business in a multi-agency pitch
http://www.mxmindia.com/2012/03/cheil-worldwide-south-west-asia-bags-net4/


UTV Stars launches Walk of the Stars
New initiative to commemorate legends of Indian cinema with handprints, signatures and statues.
http://www.mxmindia.com/2012/03/utv-stars-launches-walk-of-the-stars/


Corporate Voice|Weber Shandwick wins highest number of accolades at e4m PR awards
Also Atul Ahluwalia, president, CVWS was named PR Professional of the Year (Agency)
http://www.mxmindia.com/2012/03/corporate-voiceweber-shandwick-wins-highest-number-of-accolades-at-e4m-pr-awards/


Bindass co-authors Indian edition of Generation Einstein
Entertainment brand Bindass is co-authoring the Indian edition of the book, ‘Generation Einstein’, along with international author and speaker Jeroen Boschma.
http://www.mxmindia.com/2012/03/bindass-co-authors-indian-edition-of-generation-einstein/


The Anchor: 5 ways a brand can stay relevant
Alpana Parida spells out the 5 Rs brands should adopt, to shake off cobwebs, beat competition, move with the times and above all, remain relevant.
http://www.mxmindia.com/2012/03/the-anchor-5-ways-a-brand-can-stay-relevant/


Anil Thakraney: Voda must commission study on campaign
Kids would most probably view this as harmless fun, and not as a license to either misbehave with members of the opposite sex or to get into bed at the age of 12
http://www.mxmindia.com/2012/03/anil-thakraney-voda-must-commission-study-on-campaign/


Freaking News: Making sense of the army revelations
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-making-sense-of-the-army-revelations/