Stories on 13th Jan '15

From traditional PR to Integrated Comms
The MSLGroup's fourth annual PR Report says that while PR is rising in importance (and spends), an integrated approach is the future.
+ Jaldi 5 with Ashraf Engineer, VP, Content & Insights
http://www.mxmindia.com/2015/01/from-traditional-pr-to-integrated-comms/

Advertisers in dilemma on World Cup v/s IPL, Pepsi & Videocon may back both
While some big brands such as PepsiCo and Videocon may put their money on both the events, most marketers will have to choose one over the other because they cannot afford both
http://www.mxmindia.com/2015/01/advertisers-in-dilemma-on-world-cup-vs-ipl-pepsi-videocon-may-back-both/

GroupM ESP releases top 10 trends of entertainment and sports marketing for 2015
With the rise of leagues across various sporting formats, the opportunities for brands to associate with movies and sports are also increasing
http://www.mxmindia.com/2015/01/groupm-esp-releases-top-10-trends-of-entertainment-and-sports-marketing-for-2015/

Rahul Welde, Jayant Murty, others to head AMES juries
While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury
http://www.mxmindia.com/2015/01/rahul-welde-jayant-murty-others-to-head-ames-juries/

Vh1 completes a successful decade in India
The channel is today synonymous with the best in international music and entertainment
http://www.mxmindia.com/2015/01/vh1-completes-a-successful-decade-in-india/

IDBI unveils new campaign promoting Lifesurance WLP
The campaign uses the thought of "Befikar, Umar Bhar" to highlight the core product benefit of protection till 100 years of age
http://www.mxmindia.com/2015/01/idbi-unveils-new-campaign-promoting-lifesurance-wlp/

Sony Six bags broadcasting rights for Australian Open
The channel will air the Grand Slam exclusively for 5 years starting 2015
http://www.mxmindia.com/2015/01/sony-six-bags-broadcasting-rights-for-australian-open/

Stories on 20th Apr '12

Ad Conclave Takeout #1: Technology is the new tool for creativity!
The Conclave kicked off proceedings at Goafest 2012 with a clarion call to embrace the digital world
http://www.mxmindia.com/?p=18056


Special to MxM: Daily Commentary by Shashi Sinha
Commenting on the Advertising Conclave that happened yesterday, Shashi Sinha, CEO, Lodestar UM, President Ad Club Bombay and Chairperson of the Goafest Awards Governing Council find the theme around the power of ideas has been simplified and presented in an enlightening way
http://www.mxmindia.com/?p=18058


Idea is to make Goafest evolutionary than revolutionary: Arvind Sharma
Goafest needs to remain the same 90 per cent and 10 per cent, you say, how can I make it more attractive and relevant to the delegates, says festival Chairman, Arvind Sharma
http://www.mxmindia.com/?p=18057


We need to stop ranking ideas: Jayant Murty
Jayant Murty, Intel's Director of Strategy, Media and Integrated Marketing for the Asia Pacific Region on the role that marketers can essay at events like Goafest
http://www.mxmindia.com/?p=18060


Goafest has grown in stature: Rahul Johri
Rahul Johri, Senior Vice-president & GM, Discovery Networks on the Discovery network's association with Goafest, the soon-to-be-launched Discovery Kids and how he is looking forward to digitization
http://www.mxmindia.com/?p=18059


Anil Thakraney's 7 Do's and Don'ts for Goafest
Anil Thakraney is not at Goafest, but he lists his Do's and Don'ts: including how you can land a job at Ogilvy and why you must carry a permanent black marker with you!
http://www.mxmindia.com/?p=18055


Improved enforcement & surveillance musts to check misleading ads: Consumer affairs minister
Prof K V Thomas, Minister of consumer affairs, food & public distribution, underscored the need for improved enforcement and a regular surveillance to check misleading ads
http://www.mxmindia.com/?p=18093


Rude people spur innovation, says Red Hat CEO
Rude people spur innovation, they must be tolerated and celebrated, says Jim Whitehurst, CEO, Red Hat
http://www.mxmindia.com/?p=18113


Department of IT (DIT) renamed Department of Electronics & IT (DeitY)
200 elctronic manufacturing clusters by 2020, to employ around 28 million people, says Sibal
http://www.mxmindia.com/?p=18070


RBNL announces alliance with Speed Records
92.7 BIG FM & BIG CBS Spark Punjabi get immediate access to the extensive library of the best Punjabi music
http://www.mxmindia.com/?p=18071


[MJR] Crime & transport are issues of national importance
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18092