Stories on 13th Jan '15

From traditional PR to Integrated Comms
The MSLGroup's fourth annual PR Report says that while PR is rising in importance (and spends), an integrated approach is the future.
+ Jaldi 5 with Ashraf Engineer, VP, Content & Insights
http://www.mxmindia.com/2015/01/from-traditional-pr-to-integrated-comms/

Advertisers in dilemma on World Cup v/s IPL, Pepsi & Videocon may back both
While some big brands such as PepsiCo and Videocon may put their money on both the events, most marketers will have to choose one over the other because they cannot afford both
http://www.mxmindia.com/2015/01/advertisers-in-dilemma-on-world-cup-vs-ipl-pepsi-videocon-may-back-both/

GroupM ESP releases top 10 trends of entertainment and sports marketing for 2015
With the rise of leagues across various sporting formats, the opportunities for brands to associate with movies and sports are also increasing
http://www.mxmindia.com/2015/01/groupm-esp-releases-top-10-trends-of-entertainment-and-sports-marketing-for-2015/

Rahul Welde, Jayant Murty, others to head AMES juries
While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury
http://www.mxmindia.com/2015/01/rahul-welde-jayant-murty-others-to-head-ames-juries/

Vh1 completes a successful decade in India
The channel is today synonymous with the best in international music and entertainment
http://www.mxmindia.com/2015/01/vh1-completes-a-successful-decade-in-india/

IDBI unveils new campaign promoting Lifesurance WLP
The campaign uses the thought of "Befikar, Umar Bhar" to highlight the core product benefit of protection till 100 years of age
http://www.mxmindia.com/2015/01/idbi-unveils-new-campaign-promoting-lifesurance-wlp/

Sony Six bags broadcasting rights for Australian Open
The channel will air the Grand Slam exclusively for 5 years starting 2015
http://www.mxmindia.com/2015/01/sony-six-bags-broadcasting-rights-for-australian-open/

Stories on 4th Dec 14

India's all-new Adtech Superpower
SVG Media acquires Networkplay Media for over Rs 92 crore, turns India's largest adtech firm
http://www.mxmindia.com/2014/12/indias-all-new-adtech-superpower/

'Aap Ki Adalat' puts up mega show on eve of 21st anniversary
The top highlights of the evening included PM's Modi's heartful recollection of his experiences with Aap Ki Adalat
http://www.mxmindia.com/2014/12/aap-ki-adalat-puts-up-mega-show-on-eve-of-21st-anniversary/

FCB Ulka appoints Tushar Pal as Creative Director
He looks forward to some great opportunities and help raise the creative bar on our key clients
http://www.mxmindia.com/2014/12/fcb-ulka-appoints-tushar-pal-as-creative-director/

Pramod Sharma joins Soho Square as Senior CD
He has worked previously at Ogilvy, Dentsu, Percept-Hakuhodo  and DDB Mudra
http://www.mxmindia.com/2014/12/pramod-sharma-joins-soho-square-as-senior-cd/

Senior Editor Rupali Mehra moves on from Times Now
The primetime anchor was part of the start-up team of the channel
http://www.mxmindia.com/2014/12/senior-editor-rupali-mehra-moves-on-from-times-now/

Platinum Media wins Lenskart Media AOR
Lenskart.com, India's largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency

http://www.mxmindia.com/2014/12/platinum-media-wins-lenskart-media-aor/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/