Stories on 25th Jun '13

Forbes will stick to its DNA: R Jagannathan
The veteran editor, who took charge of Forbes India following the exit of 4 seniors, talks on the transition and his plans for the magazine
http://www.mxmindia.com/2013/06/forbes-will-stick-to-its-core-dna-r-jagannathan/

Times group launches education centres for professionals
TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.
http://www.mxmindia.com/2013/06/times-group-launches-education-centres-for-professionals/

LinkedIn's Nishant Rao in IAA webinar on June 27
Nishant Rao, Country Manager, LinkedIn, will be the speaker at the next IAA webinar on 'World goes Digital' on Google Hangout on Thursday, June 27 at 3pm.
http://www.mxmindia.com/2013/06/linkedins-nishant-rao-in-iaa-webinar-on-june-27/

Weber Shandwick rebrands in India, drops 'Corporate Voice' from name
The agency's India offices have adopted a global identity after the buyout of the joint venture Corporate Voice | Weber Shandwick.
http://www.mxmindia.com/2013/06/weber-shandwick-rebrands-drops-corporate-voice-from-name/

I'm lovin' it! ASCI pulls up SMS ad for incorrect claim
The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.
http://www.mxmindia.com/2013/06/im-lovin-it-asci-pulls-up-sms-ad-for-incorrect-claim/

Cycle Pure Agarbathies to co-sponsor ODI tri-series in Windies
'Cycle Agarbathies Trusted player of the match' and 'Trusted player of the series' Award will be presented to the best all-round performers in the series, which runs from June 28 to July 11.
http://www.mxmindia.com/2013/06/cycle-pure-agarbathies-to-co-sponsor-cricket-odi-tri-series/

Debrief: Toyota service: No hurry, take your time!
Nothing wrong with the treatment, and the single-minded communication ensures the promise is delivered smoothly. But here's the problem: This sort of a promise alarms me.
http://www.mxmindia.com/2013/06/debrief-toyota-service-no-hurry-take-your-time/

ABP Majha Sanman Awards on June 28
The ABP Majha Sanman Awards 2013 will be held on June 28, 6.30pm onwards at The Ballroom, Shangri-La Hotel, Lower Parel, Mumbai.
http://www.mxmindia.com/2013/06/abp-majha-sanman-awards-on-june-28/

Zee 24 Taas Goa Marathi Film Fest begins on June 28
The sixth edition of the Goa Marathi Film Festival will be held from June 28 to June 30, at Panaji, Goa.
http://www.mxmindia.com/2013/06/zee-24-taas-goa-marathi-film-fest-begins-on-june-28/

Stories on 17th May '13

Time for sponsors to pull out of IPL?
Oh Yes Abhi, writes Pradyuman Maheshwari in MxMIndia Comment. Hurting them where it hurts most... turn the tap off the monies.
 http://www.mxmindia.com/?p=47937

Ranjona Banerji: All eyes on cricket's royal mess
The Indian Premier League has always carried controversy around like a proud badge but cheating perhaps crosses a limit that it will have to work hard to recover from, writes Ranjona Banerji
 http://www.mxmindia.com/?p=47922

Anil Thakraney: IPL: Show will go on
I don't think a few rotten eggs will spoil the big IPL party, it will carry on as usual. Too many people make too much moolah from it, the show will simply go on. The IPL is used to surviving scandals
 http://www.mxmindia.com/?p=47919

Rediff's Ajit Balakrishnan on IAA webinar on May 23
Ajit Balakrishnan, Founder and CEO, Rediff.com, will speak at the IAA Webinar on 'World Goes Digital', on May 23 at 3 pm, using Google Hangout
 http://www.mxmindia.com/?p=47921

Shailesh Kapoor: Is the ad cap a blessing in disguise?
If the 10+2 cap comes into force, many channels will lose upto 60% of their commercial inventory. This itself should have been reason enough to approach the issue in a more inclusive manner, writes Shailesh Kapoor
 http://www.mxmindia.com/?p=47934

MSLGroup India launches Social Hive
MSLGroup India, Publicis Groupe's strategic communications and engagement company, has announced the launch of its global digital and social practice in the country, Social Hive
 http://www.mxmindia.com/?p=47923

Leadership tables rank business leaders at the top in the year 2013
Ketchum's 2013 Leadership Communication Monitor reveals interesting findings
 http://www.mxmindia.com/?p=47918

IPL 6 records 52% growth in online viewership
The IPL is being streamed live by Times Internet Ltd, the official digital partner of IPL, in partnership with YouTube
http://www.mxmindia.com/?p=47920

Stories on 30th Apr'13

Decoding Digital with Rajan Anandan
Excerpts from the inaugural IAA 'World Goes Digital' webinar held last week with the Google India CEO
http://www.mxmindia.com/2013/04/decoding-digital-with-rajan-anandan/

Rediff.com goes in for new, mobile-friendly look
The website, with its new interface, plans to capitalize on the growing usage of mobile
http://www.mxmindia.com/2013/04/rediff-com-goes-in-for-new-mobile-friendly-look/

Big FM announces leadership changes
Reliance Broadcast Network Ltd. (RBNL) has announced the consolidation and strengthening of functions within its radio business, 92.7 Big FM, through strategic elevations across key positions
http://www.mxmindia.com/2013/04/big-fm-announces-leadership-changes/

Radio Mirchi too announces new appointments
Vivek Modi will be heading the North cluster of Radio Mirchi, and Sarvmeet Oberoi has been appointed as the new Head of IPR (Sponsorship)
http://www.mxmindia.com/2013/04/radio-mirchi-too-announces-new-appointments/

Lifestyle content in Braille via 'White Print'
White Print, English lifestyle magazine in Braille, aims to be the monthly dose of leisure reading for the visually impaired community of the county
http://www.mxmindia.com/2013/04/lifestyle-content-in-braille-via-white-print/

Ranjona Banerji: When journalists get taken for a ride
As a fraternity, we have been unable to protect ourselves from the shenanigans of our employers, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-when-journalists-get-taken-for-a-ride/

Debrief: Tata Sky: The 'Epic' ad
There's nothing not to like about this one. It's a surprising solution, the treatment is high-action and the promise is single minded
http://www.mxmindia.com/2013/04/debrief-tata-sky-the-epic-ad/

Moneycontrol.com holds Master Your Money, an online investor event
The day-long event on April 30 will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2013/04/moneycontrol-com-holds-master-your-money-an-online-investor-event/

Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organized by the Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media-2/

Fino PayTech takes animation route for its maiden brand campaign
The audio visual commercial, titled 'Fino ki Kahani Kanhaiya ki Zubaani', has been created by Climb Media
http://www.mxmindia.com/2013/04/fino-paytech-takes-animation-route-for-its-maiden-brand-campaign/

Ten Sports extends 'Tour De France' for another 4 years
Sports content provider Ten Sports has announced that it has acquired broadcast rights for Tour De France till 2016 for the Indian subcontinent
http://www.mxmindia.com/2013/04/ten-sports-extends-tour-de-france-for-another-4-years/

'Men are back' at Maruti Suzuki
The campaign developed by Lowe Lintas is based on the proposition that the SX4 Super Turbo Diesel is the car for men who are passionate about driving
http://www.mxmindia.com/2013/04/men-are-back-at-maruti-suzuki/

ANCHOR : One Big Idea by Ananya Saha: The Right Mentors
http://www.mxmindia.com/2013/04/one-big-idea-by-ananya-saha-the-right-mentors/

Stories on 17th Apr'13

Time to toughen stand, urges Abby superjury
In a connected world, plagiarism cases can be easily caught. MxMIndia speaks to some of the Creative Abby 'superjury' members who will look into the many complaints lodged
http://www.mxmindia.com/2013/04/time-to-toughen-stand-urge-superjury-members/

Focus advt sets up Worldoo, an online ecosystem for kids
Targeted at 6-12-year-olds and set up from scratch with a development spend of Rs 3 crore, Worldoo promises entertainment and education through an interactive experience
http://www.mxmindia.com/2013/04/focus-advt-sets-up-worldoo-an-online-ecosystem-for-kids/

IAA launches webinar series, Google's Rajan Anandan to address inaugural session on April 25
The account will be handled by the agency's Mumbai office
http://www.mxmindia.com/2013/04/iaa-launches-webinar-series-rajan-anandan-to-address-inaugural-session-on-april-25/

Web18 elevates Joyson Thomas, Rajan Srinivasan
Web 18 has strengthens its leadership team, appointing CEOs for Moneycontrol.com and Ibnlive.com
http://www.mxmindia.com/2013/04/web18-elevates-joyson-thomas-rajan-srinivasan/

Ormax launches forecast model for Hindi GEC launch viewership
Media insights firm Ormax Media announced the launch of OWA, India's first scientific launch viewership forecasting model for Hindi GECs. OWA stands for Opening Week Average
http://www.mxmindia.com/2013/04/ormax-launches-owa-forecast-model-for-hindi-gec-launch-viewership/

Nutrela Soya Food launches new campaign
The TVC has been conceptualized by Soho Square Mumbai and produced by Apocalypso. Madison Media is the media agency
http://www.mxmindia.com/2013/04/nutrela-soya-food-launches-new-campaign/

Anil Thakraney: CCTV footage should be used to kill apathy
What got my anger on the boil, more than the US bombings, is something that happened in our own backyard: Cruel apathy shown by many motorists during the horrible Jaipur road accident, and the resultant tragedy
http://www.mxmindia.com/2013/04/anil-thakraney-cctv-footage-should-be-used-to-kill-apathy/

Big CBS expands reach in 1mn+ HSMs
Along with 8 metros, the channel will now be available across 30 million households in Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan
http://www.mxmindia.com/2013/04/big-cbs-expands-reach-in-1mn-hsms/

ANCHOR | One Big Idea by Deepa Gahlot: Creating Connoisseurs
http://www.mxmindia.com/2013/04/one-big-idea-by-deepa-gahlot-creating-connoisseurs/