Stories on 19th Nov '13

Social Media finds its use in corporate HR
The firewalls have been broken as HR functions realise how social media can be a great ally to attract talent, connect with teams
http://www.mxmindia.com/2013/11/social-media-finds-its-use-in-corporate-hr/

Pre-poll sop? I&B ministry grants interim 19% hike in DAVP rates of print media
The Ministry of Information and Broadcasting has granted an interim hike of 19 percent in DAVP rates for the print media with effect from October 15, 2013, pending the receipt and acceptance of recommendations of the 7th Rate Structure Committee
http://www.mxmindia.com/2013/11/pre-poll-sop-ib-ministry-grants-interim-19-hike-in-davp-rates-of-print-media/

Jaldi 5 with Akash Chawla: Extreme reactions on digital is name of the game
Q&A with the Marketing Head (National Channels) at Zee Entertainment on why he’s betting big on the &pictures airing even after the film doing so well on Zee
http://www.mxmindia.com/2013/11/jaldi-5-with-akash-chawla-extreme-reactions-on-digital-is-name-of-the-game/

Luxury market takes a hit but likely to regain its bling next year: CII-IMRB report
'The Changing Face of Luxury in India' report by industry chamber Confederation of Indian Industry (CII) and market research firm IMRB International pegs the luxury industry in the country at $7.58 billion, or about Rs 47,127 crore, in 2012
http://www.mxmindia.com/2013/11/luxury-market-takes-a-hit-but-likely-to-regain-its-bling-next-year-cii-imrb-report/

Malcolm Mistry joins dna as CEO
The former India Today Publishing Director has joined the English daily dna has s appointed Malcolm Mistry as CEO
http://www.mxmindia.com/2013/11/malcolm-mistry-joins-dna-as-ceo/

Corporate ownership of media is an inescapable reality as is surrogate political ownership: Manish Tewari
Text of the speech delivered by I&B Manish Tewari on the occasion of National Press Day media and public interest
http://www.mxmindia.com/2013/11/corporate-ownership-of-media-is-an-inescapable-reality-as-is-surrogate-political-ownership-manish-tewari/

Ranjona Banerji: Do news channel panellists know how awful they look and sound?
Do the people who come on television news channel discussion ever watch themselves on re-runs, asks Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-do-news-channel-panellists-know-how-awful-they-look-and-sound/

I&B consultative committee discusses Leveson Report and implications for India
I&B minister convenes meeting of Consultative Committee of Information & Broadcasting  and discusses implications of the Leveson Report in India
http://www.mxmindia.com/2013/11/ib-consultative-committee-discusses-leveson-report-and-implications-for-india/

Stories on 18th Mar'13

MxM Mondays: Do journalists need to be qualified?
Yet again Press Council chief Justice Markandey Katju's suggestion that only journos must be professionally qualified has drawn angry comments. Mostly: Bosh!
http://www.mxmindia.com/2013/03/mxm-mondays-do-journalists-need-to-be-qualified/

GroupM India launches Y-Co to leverage talent of youth
GroupM the country's leading media agency network has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives
http://www.mxmindia.com/2013/03/groupm-india-launches-y-co-to-leverage-talent-of-youth/

Havas appoints Abhishek Jain to head buying for West
The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India
http://www.mxmindia.com/2013/03/havas-media-appoints-abhishek-jain-to-head-buying-for-west/

Taproot tops @ Adfest as India is #13 in creativity
Taproot bagged the maximum number of finalist spots from amongst Indian agencies at the ongoing Adfest in Thailand
http://www.mxmindia.com/2013/03/taproot-bags-20-finalists-at-adfest-as-india-is-13-in-creativity-ranking/

BIG RTL to 'Thrill' Mumbai & Delhi
BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week
http://www.mxmindia.com/2013/03/big-rtl-to-thrill-mumbai-delhi/

CLA creates dream sequence for Appy Fizz with Saif
For the national marketing campaign of Appy Fizz, Creativeland Asia has used brand ambassador Saif Ali Khan's dream as the new hangout spot for the drink
http://www.mxmindia.com/2013/03/creativeland-asia-creates-dream-sequence-for-appy-fizz-with-saif/

AdStrat: Polycab's first ad
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/03/adstrat-polycabs-first-ad/

Anil Thakraney: VVS: Very Very Sad
It's now a given; the moment a cricketer retires, by default he walks into the commentary box. The latest entrant, VVS Laxman, is painful to hear. He speaks poorly, provides zero insights, and has a voice that makes a sixer sound like a boring thingy
http://www.mxmindia.com/2013/03/anil-thakraney-vvs-very-very-sad/

BCCC conducts session on Portrayal of Women on TV
BCCC members and representatives of the channels discussed women-related thematic issues that ranged from sex, nudity, obscenity, stereotyping and violence
http://www.mxmindia.com/2013/03/bccc-conducts-session-on-portrayal-of-women-on-tv/

Palasa bags Streax Xenoh deodorants
The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh
http://www.mxmindia.com/2013/03/palasa-bags-streax-xenoh-deodorants/

Sahara Q Shop set to expand in Maharashtra
Sahara Q Shop is set to launch its operations with 3,780 exclusive stores in the state of Maharashtra
http://www.mxmindia.com/2013/03/sahara-q-shop-set-to-expand-in-maharashtra/

ANCHOR | ONE BIG IDEA: One Big Idea by NP Sathyamurthy: Bundling is the way forward for regional channels
http://www.mxmindia.com/2013/03/one-big-idea-by-np-sathyamurthy-bundling-is-the-way-forward-for-regional-channels/

ANCHOR | ONE BIG IDEA: One Big Idea by Maheshwar Peri: Is ethical media viable any longer?
http://www.mxmindia.com/2013/03/one-big-idea-by-maheshwar-peri-is-ethical-media-viable-any-longer/