Stories on 27th Sep '17

Dentsu to flex its buying muscles with Amplifir

Dentsu Aegis Network's media investment arm will comprise four specialisations - Investment Management, Global Media Partnerships, Amnet and The Story Lab. Read more

Sanjeev Kotnala: Sensitive about Stereotypes!

The industry is still working from ivory towers and strong metro-centric mindset, writes Sanjeev Kotnala. Read more

Sanghamitra Chakraborty to head Havas' RB biz

Chakraborty joins Havas from Contract Advertising. Read more

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Ipsos appoints Geeta Lobo as Head of Bengaluru Business

She will also be part of Ipsos India Leadership Team. Read more

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Colors to start Season 11 of Bigg Boss on Oct 1 on

The show will air on weekdays at 10.30pm and on weekends at 9pm. Read more

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Havells seeks to make a difference via latest ad campaign

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products. Read more

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Viacom18 Motion Pictures acquires rights for Mithali Raj biopic

Mithali Raj is the highest run-scorer in women's international cricket. Read more

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Britannia assures consumers where to find the real treat for its biscuit brand

Treat is Britannia's largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between. Read more

Stories on 29th Sep '16

It's Kyoorius Designyatra. It's where the crowds & colours are...

The three-day design fest took off in Jaipur. Read more

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Jaisurya Das: Some people in my agency consume marijuana. If I complain, I'll be nailed...

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Maxus retains Pernod Ricard AOR in India

The account will continue to be handled out of Delhi office led by Navin Khemka. Read more

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Nitin Karkara appointed Head of Digital at Havas Media

His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Read more

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John Thankamony to head programmatic at Mindshare

In his new role, John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. Read more

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Sachin Batra takes on CMO mantle at ZTE India

Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. Read more

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Siddhartha Mukherjee: Ad Agency business needs to showcase Value & Variety!

Building up internal value adds like PR consultancy and implementation skillsets renders advertising this benefit, Siddhartha Mukherjee. Read more

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Winners of the inaugural D&AD Impact Awards announced

D&AD + Advertising Week collaboration celebrates a new era for businesses that prioritise purpose and profit. Read more

Stories on 3rd May '16

India will be fastest growing market in 2016
So said Maxus Global CEO Lindsay Pattison currently in India to hold a leadership meet in the country
http://www.mxmindia.com/?p=87184

Dear MxM by Jaisurya Das: It's appraisal time and many have started 'applying maska' to their bosses
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/?p=87210

Maxus unveils Kaleidoscope
A location based mood mapping tool for audiences in India
http://www.mxmindia.com/?p=87186

Contract appoints Arjun Sen as General Manager, Mumbai
Kapil Mishra, creative head and Sunil Shetty, Planning Head will be partnering Arjun and leading the team in Mumbai
http://www.mxmindia.com/?p=87185

Havas Media's Arena Media wins integrated mandate of Bagrry's
The integrated media mandate will include traditional as well as digital and mobile duties
http://www.mxmindia.com/?p=87218

Mahindra unveils new campaign for its latest 'Blazo' range
Mahindra launched this new range of trucks after an intense research on trucks and Indian transport
http://www.mxmindia.com/?p=87121

India Today Conclave explores the concept of 'POWERPLAY' for its 15th edition
This annual global ideas platform will be held between 17th & 18th March 2016 in New Delhi featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=87187

TVS rides on Big B's popularity in latest campaign for TVS Jupiter
TVS Jupiter targets the rooted, middle-class Indian man

http://www.mxmindia.com/?p=87183

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 16th Jul 14

WCup on Facebook: 31 days, 3 billion interactions
A peek into the data thrown up by Facebook's data team from the conversations of the 2014 FIFA World Cup
http://www.mxmindia.com/2014/07/wcup-on-facebook-31-days-3-billion-interactions/

Havas Media appoints Hans Mathews as ED
His key mandate will be to drive growth for the group in the Western region
http://www.mxmindia.com/2014/07/havas-media-appoints-hans-mathews-as-ed/

It's now announced. Pradeep 'Praddy' Hejmadi appointed Zee TV biz head
Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga
http://www.mxmindia.com/2014/07/pradeep-praddy-hejmadi-appointed-business-head-at-zee-tv/

LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc
LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc
http://www.mxmindia.com/2014/07/linteractive-wins-digital-marketing-responsibilities-for-saint-gobain-gyproc/

McAfee survey reveals interesting facets of Indian internet users
McAfee LiveSafe service addresses security threat in the era of multi-device usage
http://www.mxmindia.com/2014/07/mcafee-survey-reveals-interesting-facets-of-indian-internet-users/

Myntra brings onboard Kangana 'Queen' Ranaut as ambassador of DressBerry
As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country
http://www.mxmindia.com/2014/07/myntra-brings-onboard-kangana-queen-ranaut-as-ambassador-of-dressberry/

Radio City launches Radio City Fusion
Radio City Fusion is a station that combines ethnic roots with new-age urban sounds seamlessly synchronized with one another to enhance the listening experience

http://www.mxmindia.com/2014/07/radio-city-launches-radio-city-fusion/

Stories on 14th May 14

Look out for the MxMIndia's Special Coverage on Results Day
There will be no mid-morning update on Friday, the 16th. However, follow our live tweets, comments by our Columnists, a Google Hangout and more...
http://www.mxmindia.com/2014/05/look-out-for-the-mxmindias-special-coverage-on-results-day/

Jury chairs for Creative Abby announced, more than 3000 entries received overall
Prasoon Joshi, Agnello Dias, Alok Nanda, Sonal Dabral and Ashish Chakravarty to head juries for Creative Abby
http://www.mxmindia.com/2014/05/jury-chairs-for-creative-abby-announced-more-than-3000-entries-received-overall/

Sony Music Entertainment Buys Strategic Stake
Infibeam will hold majority stake in the Company and Sony Music will hold a 26 per cent stake post completion of transaction
http://www.mxmindia.com/2014/05/sony-music-entertainment-buys-strategic-stake/

Havas Media appoints Ranjoy Dey as Head - Digital
His key responsibility will be to drive growth for the digital offering of Havas Media in India
http://www.mxmindia.com/2014/05/havas-media-appoints-ranjoy-dey-as-head-digital/

McCann India triumphs at One Show
McCann Worldgroup, India has bagged 4 Golds & 2 Silvers at the prestigious One Show Awards that concluded recently

http://www.mxmindia.com/2014/05/mccann-india-triumphs-at-one-show/

Stories on 24th Oct '13

No gaon for our desi ad boys?
What was once considered hot seems no longer that for many ad agencies. A look at the Rural marketing play in India...


IAA announces knowledge conclave for 'emerging' agencies
Media captains like Subhash Chandra, Srinivasan Swamy, Harindra Singh, CVL Srinivas others to speak at the conclave on Saturday, October 26 in Mumbai


@Designomics 2013: On why good design mein hi samajhdaari hai
"Good Design makes for good business" was the central philosophy propagated at the Designomics Award 2013 ceremony.


Vijay Mukhi: My Klout score is 0
Klout's decision to not reveal anything about secret sauce it uses to determine our scores leaves Vijay Mukhi asking questions


Havas Media makes senior digital hires
Havas Media India has strengthened its digital team with two key senior appointments.


Romedy Now unveils 360-degree marketing campaign
'Love. Laugh. Live' is the credo of the channel and the attempt is to spread the love and happiness across a high visibility campaign

Stories on 16th Apr'13

Is there room for DNA in Delhi and Mail Today in Mumbai?
That's the question many are asking as the capital gets set for DNA's in May and Mumbai for Mail Today soon
 http://www.mxmindia.com/?p=45981

These 11 members of the Creative Abby 'superjury' could decide the future of Indian advertising!
The Goafest 2013 Awards Governing Council decides to set up a 'superjury' comprising the chairpersons of the 11 Creative Abby categories
http://www.mxmindia.com/?p=46031

Mahindra makes people 'ask'
As part of Mahindra Reva's Ask campaign, Strawberry Frog conceptualised an innovative marketing strategy clubbing the digital platform and OOH media
 http://www.mxmindia.com/?p=45980

Data reporting is complex as of now: Neeraj Vyas
Despite the underreported numbers, IPL is a brilliant mix of cricket and entertainment and has seen an excellent start, says Neeraj Vyas of SET Max
 http://www.mxmindia.com/?p=45977

Shaadi.com strikes a match with Havas for media
The account will be handled by the agency's Mumbai office
 http://www.mxmindia.com/?p=46002

Nickelodeon targets Rs 250cr from merchandising this year
To mark the new episodes of Teenage Mutant Ninja Turtles, Nickelodeon has partnered with Toy Triangle to bring in an exclusive toy range targeted towards boys
 http://www.mxmindia.com/?p=45979

Meenu Handa joins Amazon, logs out from Microsoft
Ms Handa quit Microsoft after a 7.5+-year stint as Director-Corporate Communications at Microsoft India
 http://www.mxmindia.com/?p=45998

IPAN H+K elevates Radhika Shapoorjee as Prez-S Asia, brings Sara Gourlay as COO-India
IPAN Hill+Knowlton Strategies has promoted Radhika Shapoorjee to President - South Asia, and Sara Gourlay is appointed Chief Operating officer - India
 http://www.mxmindia.com/?p=46000

Ranjona Banerji: Disturbing account, but a pleasure to watch
Headlines Today's investigative report into the Gujarat riots of 2002 based on police wireless reports, impresses Ranjona Banerji
 http://www.mxmindia.com/?p=46003

Debrief: Vodafone: Zoozoos don't make you LOL
The zoozoos are still cute, but the situations can do with more laughs. The new crop of TVCs bring a little smile to your face, but they aren't hilarious
 http://www.mxmindia.com/?p=45976

NDTV honours Indians of the Year
As NDTV celebrates its Silver Jubilee, it announced the winners of 'Indian of the Year'
 http://www.mxmindia.com/?p=45978


ANCHOR | One Big Idea by Peter Mukerjea
3 ways to make money from a TV channel
http://www.mxmindia.com/?p=45975

Stories on 10th Apr '13

Mosaic II: Reliving the best of print
30-seconder or no 30-seconder, the medium of print is the one which endures. MxMIndia takes a look at the second edition of Mosaic, the best of print advertising​, published by the Dainik Bhaskar group​
 http://www.mxmindia.com/?p=45582


Tata Sky's KV Anand joins Hathway as Prez, Digital Platforms
Hathway Cable & Datacom Limited has announced the appointment of K V Anand as President ‐ Digital Platforms. He was previously at Tata Sky
http://www.mxmindia.com/?p=45599


HomeShop18 celebrates 5th anniversary
A month-long promotional offer with five cars, gold coins, cellphones etc are on offer
http://www.mxmindia.com/?p=45638


CareerBuilder awards Digital AOR to Havas
Havas Media was awarded the duties a multi-agency pitch that reportedly lasted over two months
http://www.mxmindia.com/?p=45633


Venugopal Bhamidipati joins Ormax as Insights Head
Media insights firm Ormax Media has augmented its research team with the appointment of Venugopal Bhamidipati as Insights Head - Print, Radio & Branded Entertainment
http://www.mxmindia.com/?p=45597


Scamadgate-2 | Anil Thakraney: Penalize the scamsters
Time for debates and angry tweets/FB updates is over. It's time for hard action. The Goafest organizers should announce that scam ads entered slyly as official work will invite a hefty fine for the ad agency
http://www.mxmindia.com/?p=45598


 MyUniverse, moneycontrol.com offer personal finance management platform
Aditya Birla Money MyUniverse has entered into an exclusive partnership with moneycontrol.com, and will offer a state-of-the-art personal finance management platform to its 1.9 million portfolio users
http://www.mxmindia.com/?p=45600



ANCHOR | One Big Idea by Sanjay Hemady
Let's play the game now
http://www.mxmindia.com/?p=45641

Stories on 4th Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/?p=44952

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/?p=44966

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/?p=44964

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/?p=44948

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/?p=44947

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/?p=44998

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/?p=45001

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/?p=44950

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/?p=44949

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/?p=44951

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/?p=44946\

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/?p=44945

ANCHOR | One Big Idea by Suranjana Ghosh
Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/?p=44944

Stories on 20th Mar'13

Aim to grow 30-35% globally: Nick Seckold
If you do things right, you can steal the march on your competitors, says Mindshare's Head of Digital, Asia Pacific in a freewheeling interview on technology, the business and how India is doing
http://www.mxmindia.com/2013/03/aim-to-grow-30-35-globally-nick-seckold-mindshare/

Taproot is 'Agency of the Year' at Adfest 2013
Taproot India was declared as the Agency of the Year. Leo Burnett was named as Network of the Year
http://www.mxmindia.com/2013/03/taproot-is-agency-of-the-year-at-adfest-2013/

Meera Sharath Chandra turns "Tigress Tigress"
Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress
http://www.mxmindia.com/2013/03/meera-sharath-chandra-turns-tigress-tigress/

Havas Media to handle the Media Duties of Wonder Cement
The account size is valued at Rs 25 to 30 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-the-media-duties-of-wonder-cement/

O&M creates campaign for Vodafone Unlimited Data
Ogilvy & Mather Mumbai has created a new campaign for Vodafone's Unlimited Data plan, which encourages viral videos and social networking on mobile
http://www.mxmindia.com/2013/03/om-creates-campaign-for-vodafone-unlimited-data/

Vikram Malhotra quits Viacom18 Motion Pictures
Vikram Malhotra, Chief Operating Officer at Viacom18 Motion Pictures, is leaving to pursue his entrepreneurial aspirations, after a little over two years at the company
http://www.mxmindia.com/2013/03/vikram-malhotra-quits-viacom18-motion-pictures/

Anil Thakraney: Katju Sir, how do you teach curiosity?
I have a bad feeling Justice Katju thinks of Indian journalists exactly what he thinks of the rest of India; perhaps he believes that 90 percent of us are fools, and that might be the reason for the latest diktat
http://www.mxmindia.com/2013/03/anil-thakraney-katju-sir-how-do-you-teach-curiosity/

Guardian ed Alan Rusbridger's 10 mantras of Open Journalism
Guardian editor Alan Rusbridger evangelized open journalism at the Press Club Mumbai on the subject 'The Future of Journalism in a Digital Age'
http://www.mxmindia.com/2013/03/guardian-ed-alan-rusbridgers-10-mantras-of-open-journalism/

Radio Mirchi felicitates the best of Marathi music
Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi
http://www.mxmindia.com/2013/03/radio-mirchi-felicitates-the-best-of-marathi-music/

ANCHOR | ONE BIG IDEA: By Aditya Swamy: Evolution from the idiot box to the smartphone

http://www.mxmindia.com/2013/03/one-big-idea-by-aditya-swamy-evolution-from-the-idiot-box-to-the-smartphone/

Stories on 18th Mar'13

MxM Mondays: Do journalists need to be qualified?
Yet again Press Council chief Justice Markandey Katju's suggestion that only journos must be professionally qualified has drawn angry comments. Mostly: Bosh!
http://www.mxmindia.com/2013/03/mxm-mondays-do-journalists-need-to-be-qualified/

GroupM India launches Y-Co to leverage talent of youth
GroupM the country's leading media agency network has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives
http://www.mxmindia.com/2013/03/groupm-india-launches-y-co-to-leverage-talent-of-youth/

Havas appoints Abhishek Jain to head buying for West
The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India
http://www.mxmindia.com/2013/03/havas-media-appoints-abhishek-jain-to-head-buying-for-west/

Taproot tops @ Adfest as India is #13 in creativity
Taproot bagged the maximum number of finalist spots from amongst Indian agencies at the ongoing Adfest in Thailand
http://www.mxmindia.com/2013/03/taproot-bags-20-finalists-at-adfest-as-india-is-13-in-creativity-ranking/

BIG RTL to 'Thrill' Mumbai & Delhi
BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week
http://www.mxmindia.com/2013/03/big-rtl-to-thrill-mumbai-delhi/

CLA creates dream sequence for Appy Fizz with Saif
For the national marketing campaign of Appy Fizz, Creativeland Asia has used brand ambassador Saif Ali Khan's dream as the new hangout spot for the drink
http://www.mxmindia.com/2013/03/creativeland-asia-creates-dream-sequence-for-appy-fizz-with-saif/

AdStrat: Polycab's first ad
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/03/adstrat-polycabs-first-ad/

Anil Thakraney: VVS: Very Very Sad
It's now a given; the moment a cricketer retires, by default he walks into the commentary box. The latest entrant, VVS Laxman, is painful to hear. He speaks poorly, provides zero insights, and has a voice that makes a sixer sound like a boring thingy
http://www.mxmindia.com/2013/03/anil-thakraney-vvs-very-very-sad/

BCCC conducts session on Portrayal of Women on TV
BCCC members and representatives of the channels discussed women-related thematic issues that ranged from sex, nudity, obscenity, stereotyping and violence
http://www.mxmindia.com/2013/03/bccc-conducts-session-on-portrayal-of-women-on-tv/

Palasa bags Streax Xenoh deodorants
The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh
http://www.mxmindia.com/2013/03/palasa-bags-streax-xenoh-deodorants/

Sahara Q Shop set to expand in Maharashtra
Sahara Q Shop is set to launch its operations with 3,780 exclusive stores in the state of Maharashtra
http://www.mxmindia.com/2013/03/sahara-q-shop-set-to-expand-in-maharashtra/

ANCHOR | ONE BIG IDEA: One Big Idea by NP Sathyamurthy: Bundling is the way forward for regional channels
http://www.mxmindia.com/2013/03/one-big-idea-by-np-sathyamurthy-bundling-is-the-way-forward-for-regional-channels/

ANCHOR | ONE BIG IDEA: One Big Idea by Maheshwar Peri: Is ethical media viable any longer?
http://www.mxmindia.com/2013/03/one-big-idea-by-maheshwar-peri-is-ethical-media-viable-any-longer/

Stories on 21st Jan '13

Can Hockey India League match IPL?
Will the hockey extravaganza be a worthy alternative to the cricket carnival? MxM Mondays finds out
http://www.mxmindia.com/2013/01/can-hockey-india-league-match-ipl/

Publish or perish: Indian Magazine Congress 2013 to discuss future of mags in digital era
The 7th Indian Magazine Congress, to be held on Feb 14-15 in Mumbai, is based on the theme of 'New Directions. New Opportunities'
http://www.mxmindia.com/2013/01/publish-or-perish-indian-magazine-congress-2013-to-discuss-future-of-mags-in-digital-era/

MIB seeks TRAI recommendations on local channels
The I&B Ministry has sought the recommendations of the TRAI regarding transmission of local channels or ground based channels operated by LCOs and MSOs
http://www.mxmindia.com/2013/01/mib-seeks-trai-recommendations-on-local-channels/

Guest Comment by Joydip Kapadia: BARC takes its first step
The success of BARC lies in building consensus among all the stakeholders, comments Joydip Kapadia, Business Head, TV Street Maps
http://www.mxmindia.com/2013/01/guest-comment-by-joydip-kapadia-barc-takes-its-first-step/

Ranjona Banerji: An Open Letter to ESPN-Star Sports
Ranjona Banerji urges ESPN Star to stop buying rights to tennis tournaments if it isn't interested in showing them properly
http://www.mxmindia.com/2013/01/ranjona-banerji-an-open-letter-to-espn-star-sports/

Anil Thakraney: We need an Oprah in India
Oprah brings in a healthy combination of curiosity and compassion to the interview. The last thing a troubled soul wants is to be judged by the interviewer. And there's a lesson in this for our aggressive, judgmental, in-your-face TV anchors and interviewers. Sadly, we don't have a single TV person out here in Oprah's league
http://www.mxmindia.com/2013/01/anil-thakraney-we-need-an-oprah-in-india/

AdStrat: Rupa Frontline - Sabse Aage
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/01/adstrat-rupa-frontline-sabse-aage/

Reviewing the Reviews: Inkaar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/01/reviewing-the-reviews-inkaar/

Havas pushes integration, digital strategy into media
The newly created 'Havas Media Group' will include all of Havas's media agencies. This move brings the media side of the business in line with the structure of Havas' creative division, Havas Creative Group
http://www.mxmindia.com/2013/01/havas-pushes-integration-digital-strategy-into-media/

SVG Media launches Velocity
SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity
http://www.mxmindia.com/2013/01/svg-media-launches-velocity/

TV18 Broadcast announces Q3 results
Showing a strong growth trajectory this quarter, the company turned in a profit of Rs. 21.3 crore after tax
http://www.mxmindia.com/2013/01/tv18-broadcast-announces-q3-results/

NDTV Good Times tackles life changes
'A Whole New World', which began Jan 18 on NDTV Good Times, guides viewers on tackling changes in their lives and and making their homes more suited to their needs
http://www.mxmindia.com/2013/01/ndtv-good-times-tackles-life-changes/

ANCHOR | ONE BIG IDEA: Ambi MG Parameswaran: Build a broad-based talent cadre, build the country's GDP
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-ambi-mg-parameswaran-build-a-broad-based-talent-cadre-build-the-countrys-gdp/

ANCHOR | ONE BIG IDEA: Rahul Johri: Digitization to re-ignite Indian television industry
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-rahul-johri-digitization-to-re-ignite-indian-television-industry/

Stories on 26th Dec '12

Indo-Pak series: Another historic thrash-a-thon?
Will the India-Pakistan cricket series live up to expectations? Or will advertisers and punters be disappointed? MxMIndia asks industrywallahs
http://www.mxmindia.com/2012/12/indo-pak-series-another-historic-thrash-a-thon/

Anger Management, a big deal for Comedy Central
Ferzad Palia, Senior VP and GM - English Entertainment, Viacom 18 Media Pvt Ltd talks to MxMIndia about Comedy Central's acquisition of Charlie Sheen starrer sitcom Anger Management
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Jaldi 5 with Asheesh Chatterjee: FM will grow five times
Asheesh Chatterjee, CFO, 92.7 Big FM is positive about Phase III of FM radio licensing and the new spectrum being freed
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Madison Media appoints Amit Duggal as Director Digital
Madison Media has announced the appointment of Amit Duggal as Digital Director to head its Delhi and Kolkata Digital business
http://www.mxmindia.com/2012/12/madison-media-appoints-amit-duggal-as-director-digital/


Hathway appoints Jagdish Kumar as MD and CEO
K. Jayaraman has been elevated to the post of Vice-Chairman of the Board of Directors with effect from December 21, 2012
http://www.mxmindia.com/2012/12/hathway-appoints-jagdish-kumar-as-md-and-ceo/

Ranjona Banerji: Big Brother I&B
It's hardly the government's problem that TV channels sometimes display signs of immaturity or that coverage can get skewed or events magnified, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-big-brother-ib/

Debrief: Domino's: Pizza hai ya truth serum?
The 'truth serum' approach may work for a laboured seven-course Indian meal, but it doesn't for a fast food item
http://www.mxmindia.com/2012/12/debrief-dominos-pizza-hai-ya-truth-serum/

The Anchor: 8 gifts that the Indian media sector could do with from Santa Claus
It was Christmas yesterday, and A N Chorrea brings you a list of gifts that the various media sectors (not including advertising) could do with from Santa
http://www.mxmindia.com/2012/12/8-gifts-that-indian-media-sectors-could-do-with-from-santa/

CNBC Awaaz honours industry best at Real Estate Awards
CNBC Awaaz in association with RR Kabel hosted the 'Real Estate Awards 2012' to recognize commendable merit of visionaries and professionals from the industry
http://www.mxmindia.com/2012/12/cnbc-awaaz-honours-industry-best-at-real-estate-awards/

Stories on 14th Nov '12

TV for Children: Growing, and how!
It's Children's Day, and a cross-section of stakeholders help us in this genre check of kiddie TV
http://www.mxmindia.com/2012/11/tv-for-children-growing-and-how/

Diwali 2012 sales skyrocket for Shoppers Stop, Future Group etc
Big retailers like Shoppers Stop, Future Group join bash as Diwali 2012 sales match pre-slowdown days
http://www.mxmindia.com/2012/11/diwali-2012-sales-skyrocket-for-shoppers-stop-future-group-etc/

Star CJ Alive appoints Kenny Shin as CEO for India
Star CJ Alive, the 24x7 home shopping channel from the Star Group, has announced the appointment of Kenny Shin as the new CEO for India
http://www.mxmindia.com/2012/11/star-cj-alive-appoints-kenny-shin-as-ceo-for-india/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Pro-active monitoring sees more complaints being registered with ASCI
August saw a significant increase in complaints against ads because of the pickup by the National Advertising Monitoring Service (NAMS)
http://www.mxmindia.com/2012/11/pro-active-monitoring-sees-more-complaints-being-registered-with-asci/

BIG FM's Total Quartz Safety Month concludes
The month-long safety campaign 'Total Quartz Safety Month' - a joint initiative from 92.7 Big FM and Total Oil India, comes to a close with the very successful Total Quartz Safety Run across 21 citiesStory
http://www.mxmindia.com/2012/11/big-fms-total-quartz-safety-month-concludes/

Neo Prime to air Windies tour of Bangladesh
Neo Prime has sealed the broadcast rights for the West Indies tour of Bangladesh which began on November 13
http://www.mxmindia.com/2012/11/neo-prime-to-air-windies-tour-of-bangladesh/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Publicitas Digital signs exclusive representation with Qunar.com
Publicitas Digital in India has signed an exclusive representation with Qunar.com, a leading mainland China online travel information website where it will exclusively sell the digital advertising space of Qunar.com on a domestic and international level
http://www.mxmindia.com/2012/11/publicitas-digital-signs-exclusive-representation-with-qunar-com/

The Anchor: 5 reasons why brands need to reinvent
Vinay Khandpur on five reasons why brands need to reinvent
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-brands-need-to-reinvent/

Anil Thakraney: Death of the film critic
The time is up for professional cinema critics. The only thing that can possibly save this dying species is if they quickly re-invent their craft and find innovative ways to keep the readers engaged
http://www.mxmindia.com/2012/11/anil-thakraney-death-of-the-film-critic/

Ranjona Banerji: The Big, Bad World of the BBC
Ranjona Banerji on how despite its experience and reputation, the gaps in the Beeb's editorial accountability and responsibility were exposed in the Savile cover-up
http://www.mxmindia.com/2012/11/ranjona-banerji-the-big-bad-world-of-the-bbc/

Signposts... November 14
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-14/

Stories on 7th Sep '12

So how much do you know about KBC?
As the 6th edition of India's #1 Quiz Show starts tonight, try our special edition of MxM Buzzer on KBC. Plus MEC and media agency captains on how KBC6 will fare
http://www.mxmindia.com/?p=30527

WPP integrates teams for Colgate-Palmolive under 'Red Fuse Communications'
WPP has combined its various teams working with Y&R, Wunderman, VML, MEC and GHG to come under the umbrella of Red Fuse Communications
http://www.mxmindia.com/?p=30548

Cheil Worldwide SW Asia adds to leadership strength
Cheil has taken on new team heads for Activations, Interactive and Retail
http://www.mxmindia.com/?p=30465

Allied Media ropes in Shilpa Dhanu
Allied Media has appointed Shilpa Dhanu as Head - M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai
http://www.mxmindia.com/?p=30460

Havas Media launches Mobext in S'pore, M'sia
Havas Media has announced the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency
http://www.mxmindia.com/?p=30462

NDTV Good Times completes five years
The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months
http://www.mxmindia.com/?p=30463

PRomise Foundation for PR announces PRAXIS 2012
The first edition of PRAXIS, the first weekend summit in India by and for Indian PR and Corp Comm professionals, is to be held at Pondicherry on November 23 and 24
http://www.mxmindia.com/?p=30464

Mother Dairy milk revamps packaging
Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer's home
http://www.mxmindia.com/?p=30471

Fever 104 FM & Reliance Commercial Finance launch iDream
Fever 104 FM and Reliance Commercial Finance has launched Fever iDream, which will give budding entrepreneurs an opportunity to earn Rs 25 lakh
http://www.mxmindia.com/?p=30461

The Anchor: 5 ways a radio station can attract more listeners
Key points to remember which cash in on radio’s immediacy and appeal, from Rochak Kohli
http://www.mxmindia.com/?p=30458

Ranjona Banerji: Denyer's unfair and 'lovely' act
The act of WaPo journalist picking up "lovely" Caravan magazine quotes without a 'courtesy', was worse than Fareed Zakaria's transgression, writes Ranjona Banerji
http://www.mxmindia.com/?p=30561

Stories on 11th April

My experiences around building brands & teams will come in handy: Haresh Chawla
No, he's not moving to a rival media conglomerate. The former Network 18 Group CEO is joining erivate equity firm India Value Fund Advisors as Partner
http://www.mxmindia.com/2012/04/my-experiences-around-building-brands-teams-will-come-in-handy-at-ivfa-haresh-chawla/

GroupM study says global web spends up 16% in 2011
Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM
http://www.mxmindia.com/2012/04/groupm-study-says-global-web-spends-up-16-in-2011/

Maxus names Madhvi Pahwa as first global talent director
Ms Pahwa will be based in India, reflecting shifting global priorities and opportunities
http://www.mxmindia.com/2012/04/madhvi-pahwa-is-first-global-talent-director-maxus/

Pradeep Gairola quits Times Internet, joins Meritnation as COO
Pradeep Gairola joins Naukri group's Meritnation as COO
http://www.mxmindia.com/2012/04/pradeep-gairola-quits-times-internet-joins-meritnation-as-coo/

8 days to Go-Goafest: Ajay Kakar on why the client frat should not attend Goafest!
Ajay Kakar lists reasons why a client should rather than not attend GoaFest 2012
http://www.mxmindia.com/2012/04/8-days-to-go-goafest-ajay-kakar-on-why-the-client-frat-should-not-attend-goafest/

Havas Media announces expansion of its sports & entertainment ops
Boosts the brand engagement offer of the Havas Sports & Entertainment network with the acquisition of US-based experiential market leader ignition
http://www.mxmindia.com/2012/04/havas-media-announces-expansion-of-its-sports-entertainment-ops/

George P Johnson launches Audience Marketing Division
This is in line with its aggressive growth plans as part of its 10th year celebrations in India market
http://www.mxmindia.com/2012/04/george-p-johnson-launches-audience-marketing-division/

Vodafone pushes to access net via phone
Created by O&M, the campaign proposition is of “internet is fun” to be substantiated by products that make internet fun to use on Vodafone network
http://www.mxmindia.com/2012/04/vodafone-pushes-to-access-net-via-phone/

Symphony's Garmi at large
DDB Mudra group creates an innovative campaign for Symphony
http://www.mxmindia.com/2012/04/symphonys-garmi-at-large/

H&R Block appoints Onads as Marketing and Communication Partner
Onads appointed H&R Block's marketing & communications agency for their India launch. The business was won after a multi-agency pitch.
http://www.mxmindia.com/2012/04/hr-block-appoints-onads-as-marketing-and-communication-partner/

Radhika Das to join DDB Mudra Delhi as Vice President
She will be in-charge of some of the major clients handled out of the Delhi office such as Dabur Jaypee, Nestle and Mother Dairy.
http://www.mxmindia.com/2012/04/radhika-das-to-join-ddb-mudra-delhi-as-vice-president/

UTV Indiagames gets 'IPL Cricket Fever'
Brands like Volkswagen & Parle 20-20 cookies have joined hands with UTV to launch the official IPL season 5 mobile game
http://www.mxmindia.com/2012/04/utv-indiagames-gets-ipl-cricket-fever/

BIGFlix takes consumer entertainment to a new level on Micromax Funbook
BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax
http://www.mxmindia.com/2012/04/bigflix-takes-consumer-entertainment-to-a-new-level-on-micromax-funbook/

The Anchor: Sanjeet Singhai on 6 reasons how brands benefit by specific ad solutions
With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands
http://www.mxmindia.com/2012/04/the-anchor-sanjeet-singhai-on-6-reasons-how-brands-benefit-by-specific-ad-solutions/

Anil Thakraney: Cag awards: Need to be revived
I wasn't even aware that Cag awards still exist. They've become so low profile and unhappening in recent years, I imagined they had shut shop some years ago
http://www.mxmindia.com/2012/04/anil-thakraney-cag-awards-need-to-be-revived/

Stories on 9th April

10 Days to Go-Goafest! It's all about celebrating ideas: Arvind Sharma
MxMIndia kicks off its countdown to Goafest 2012 with an interview with the organising committee chair
http://www.mxmindia.com/2012/04/celebrating-ideas-goafest-2012-arvind-sharma/

Anita Nayyar quits Havas, to join BCCL as Head of Customer Strategy
The Havas Media CEO for South Asia has put in her papers and is all set to put in her learnings of 28 years as Head of Customer Strategy at The Times of India group
http://www.mxmindia.com/2012/04/anita-nayyar-quits-havas-to-join-bccl-as-head-of-customer-strategy/

Bharat Ranga to be Chief Content & Creative officer at Zee, Nittin Keni to be Head-Production
Mr Bharat Ranga will now take charge of content and creative at Zee Entertainment and Mr Nittin Keni will head production
http://www.mxmindia.com/2012/04/flash-bharat-ranga-to-take-charge-of-content-and-creative-zee/

MSM hits the ball hard for Six
The first phase of the content plan is to make most of the Indian Premier League's five editions and evoke special interest among fans to watch non-cricketing sports such as mixed martial arts, basketball, badminton and football
http://www.mxmindia.com/2012/04/msm-hits-the-ball-hard-for-six/

Our aspiration is to be the leader: Amar Babu, Lenovo
Amar Babu talks of Lenovo's dazzling growth story in India, on the parameters that have set it aside from its peers, and how the company plans to replicate the dominance that it shares in China and Japan
http://www.mxmindia.com/2012/04/our-aspiration-is-to-be-the-leader-amar-babu-lenovo/

Reviewing the Reviews: Housefull 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/04/reviewing-the-reviews-housefull-2/

Ad Strat: A star role for Karnataka Bank
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/04/ad-strat-a-star-role-for-karnataka-bank/

SpiceJet awarded the account to Grey Worldwide,Delhi
The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide
http://www.mxmindia.com/2012/04/spicejet-awarded-the-account-to-grey-worldwidedelhi/

Freecultr selected by Kolkata Knight Riders as Official Casual Wear Partner
Introduces a special edition of travel Polos and casual wear for KKR players and fans
http://www.mxmindia.com/2012/04/freecultr-selected-by-kolkata-knight-riders-as-official-casual-wear-partner/

MSLGROUP Asia Awarded PR Network of the Year
Secures top prize at prestigious Campaign Asia-Pacific PR Awards
http://www.mxmindia.com/2012/04/mslgroup-asia-awarded-pr-network-of-the-year/

The Anchor: Abraham Alapatt on 5 Ways a Brand survives with intense competition
Unless a brand can stay relevant enough for customers (existing and prospective) they are in serious danger of losing mind share - and therefore eventually, wallet share, says Abraham Alapatt
http://www.mxmindia.com/2012/04/the-anchor-abraham-alapatt-on-5-ways-a-brand-survives-with-intense-competition/

Anil Thakraney: Tehelka: Must drop bombs
The latest expose on the cops is a reminder that Tehelka must do many more sting operations
http://www.mxmindia.com/2012/04/anil-thakraney-tehelka-must-drop-bombs/

Glory Be, Shekhar Gupta dared to criticise the Indian Army!
You can tear down old and revered institutions, you can gossip about anyone you please but you cannot, cannot, cannot ever say anything negative about the Indian armed forces
http://www.mxmindia.com/2012/04/glory-be-shekhar-gupta-dared-to-criticise-the-indian-army/

Stories on 6th March

IRS Q4 2011: Dailies flourish Year-on-Year
Eight of the Top 10 publications have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Daily Thanthi, Lokmat and Dainik Bhaskar have registered the highest growths in AIR
http://www.mxmindia.com/2012/03/irs-q4-2011-dailies-flourish-year-on-year/

IRS Q4 2011: Not much change in rankings but dailies witness significant growth
Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures
http://www.mxmindia.com/2012/03/irs-2011q4-not-much-change-in-rankings-but-dailies-witness-significant-growth/

IRS Q4 2011: Same old magazine story
English magazines may bring some respite to the sector after the results of the 2011 Q4 IRS show an overall lack of growth.
http://www.mxmindia.com/2012/03/irs-2011q4-same-old-magazine-story/

IRS Q4 2011: Media consumption grows but Radio and Cinema continue to decline
After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent
http://www.mxmindia.com/2012/03/irs-2011-q4-media-consumption-grows-but-radio-and-cinema-continue-to-decline/

Havas Media wins Air France global account
As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets
http://www.mxmindia.com/2012/03/havas-media-wins-air-france-global-account/

Neo nets Micromax to sponsor Asia Cup 2012
Bags title sponsorship for biggest cricket championship inAsiafor the second consecutive year
http://www.mxmindia.com/2012/03/neo-nets-micromax-to-sponsor-asia-cup-2012/

Sahara One hikes ad tariff post healthy ratings
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.
http://www.mxmindia.com/2012/03/sahara-one-hikes-ad-tariff-post-healthy-ratings/

RAMcheck: More surprises for FM players
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/03/ramcheck-more-surprises-for-fm-players/

Chaitanya Prabhu joins Jump Games as Business Head
Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena
http://www.mxmindia.com/2012/03/chaitanya-prabhu-joins-jump-games-as-business-head/

ASCI upholds complaints against 17 of 31 ads
The Consumer Complaints Council (CCC) of ASCI upheld complaints made against 17 advertisements, from various sectors like agro products, deos, and Home Shopping Networks
http://www.mxmindia.com/2012/03/asci-upholds-complaints-against-17-of-31-ads/

7 reasons all creative agencies must be at GoaFest
Not going to GoaFest? Fix that, in seven shakes of an aircraft’s tail! Dhunji Wadia tells you why
http://www.mxmindia.com/2012/03/7-reasons-all-creative-agencies-must-be-at-goafest/

Debrief: Where's the Fevi magic?
This ad is from the house of Fevicol, and these guys have set a very high benchmark for themselves. When you view the new ad in that context, it’s a let-down
http://www.mxmindia.com/2012/03/debrief-wheres-the-fevi-magic/

Freaking News: SP goes UP, Times Now went down
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-sp-goes-up-times-now-went-down/

Stories on 9th February

Havas Media launches Meaningful Brands study
Customers in India & China would pay 10 per cent more for socially and responsible brands, says report
http://www.mxmindia.com/2012/02/havas-media-launches-meaningful-brands-study/

Top Ramen consolidates its advertising duties with Dentsu
Dentsu will now be handling the media duties, along with the creatives it was handling previously.
http://www.mxmindia.com/2012/02/top-ramen-consolidates-its-advertising-duties-with-dentsu/

Cairn India invites creative, media, PR partners
Cairn India, part of the Vedanta group, is on the lookout for creative, media and PR partners.
http://www.mxmindia.com/2012/02/cairn-india-invites-creative-media-pr-partners/

Bright Future, Generali speaking
Future Generali plans to to move forward with a Rs 40 crore overall brand budget for 2012.
http://www.mxmindia.com/2012/02/bright-future-generali-speaking/

Scarecrow turns 2, launches design division
On the occasion of its second anniversary, Scarecrow Communications Ltd. launches a design division - www.scarecrowdesigns.net.
http://www.mxmindia.com/2012/02/scarecrow-turns-2-launches-design-division/

Now Meru Cabs to offer exclusive services to its customers
Meru is testing specialized services like Meru Select, aimed at its regular users and Meru Corporate, aimed at corporate customers
http://www.mxmindia.com/2012/02/now-meru-cabs-to-offer-exclusive-services-to-its-customers/

Media hiring 9% higher in Jan than Dec
On an overall level, the index had peaked during the mid-months of 2011 but most months saw the index about 20 per cent lower than the July 2008 levels.
http://www.mxmindia.com/2012/02/media-hiring-9-higher-in-jan-than-dec/

Market research specialist Majestic MRSS opens shop in India
Realising the extensive scope that the discipline of marketing research could offer to its patrons in India, decade-old full service market research company Majestic MRSS has announced its foray into the country recently.
http://www.mxmindia.com/2012/02/market-research-firm-majestic-mrss-opens-shop-in-india/

Reliance Broadcast launches 'Choose Your Set-Top-Box Wisely' campaign
To empower consumers and enable operators to build brand equity with a 26 week campaign across print, television, out of home and digital
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-choose-your-set-top-box-wisely-campaign/

Build shopper equity with In-Store Asia 2012
In its seventh edition, the event continues with its focus on in-store environment, but with a delivery strategy that ensures that all content needs are addressed
http://www.mxmindia.com/2012/02/build-shopper-equity-with-in-store-asia-2012/

The Anchor: 7 things for Lifestyle channels to remember
India has the most amazing and interesting lifestyle. We can teach something to every other country, says Smeeta Chakrabarti.
http://www.mxmindia.com/2012/02/the-anchor-7-things-for-lifestyle-channels-to-remember/

Debrief: Maaza: Refreshing take
The ad becomes off-beat and entertaining as the commercial talks about aam sellers. Plus, it indirectly cues that Maaza = Real mango, without hammering it down our throats.
http://www.mxmindia.com/2012/02/debrief-maaza-refreshing-take/

Porn-happy Karnataka ministers hog TV limelight
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/porn-happy-karnataka-ministers-hog-tv-limelight/