'ASCI decisions are not taken by the Board'
A quick chat with Advertising Standards Council of India chairman Srinivasan K Swamy, done minutes after he was unanimously elected (+Video). Read more
Indrani Sen: Geo-targeted TV Advertising
Amagi is expecting 20 per cent of advertising by SMEs to be routed through Amagi Mix within the next three years, notes Indrani Sen. Read more
Mint moves from Berliner to broadsheet, launches new campaign
The change of format of course means a slight increased in editorial content as also a friendlier size for advertisers. Read more
Kantar unveils new corporate identity & management structure
Millward Brown, IMRB, and TNS will now become Kantar Millward Brown, Kantar IMRB, and Kantar TNS respectively. Read more
Publicis Ambience unveils brand campaign for UrbanClap
Fortifies its image among consumers, highlights its highly credible customer service in the TVC. Read more
LinEngage & Birla White team up to pay respect to Lord Ganesha
Together, the two have created 'BW Ganapati' - an Android app that works using augmented reality. Read more
Concept PR bags multiple new biz wins
The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time among others. Read more
