Stories on 13th Sep '16

'ASCI decisions are not taken by the Board'

A quick chat with Advertising Standards Council of India chairman Srinivasan K Swamy, done minutes after he was unanimously elected (+Video). Read more

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Indrani Sen: Geo-targeted TV Advertising

Amagi is expecting 20 per cent of advertising by SMEs to be routed through Amagi Mix within the next three years, notes Indrani Sen. Read more

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Mint moves from Berliner to broadsheet, launches new campaign

The change of format of course means a slight increased in editorial content as also a friendlier size for advertisers. Read more

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Kantar unveils new corporate identity & management structure

Millward Brown, IMRB, and TNS will now become Kantar Millward Brown, Kantar IMRB, and Kantar TNS respectively. Read more

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Publicis Ambience unveils brand campaign for UrbanClap

Fortifies its image among consumers, highlights its highly credible customer service in the TVC. Read more

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LinEngage & Birla White team up to pay respect to Lord Ganesha

Together, the two have created 'BW Ganapati' - an Android app that works using augmented reality. Read more

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Concept PR bags multiple new biz wins

The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time among others. Read more

Stories on 1st Apr '14

Breaking News: Ogilvy to participate in Abby @ Goafest
In a late night meeting, the Ogilvy India chief was convinced that Abby entry karne may hi samajhdaari hai!
http://www.mxmindia.com/2014/04/breaking-news-ogilvy-to-participate-in-goafest/

Uday Shankar to be next I&B minister?
The Star India CEO may be the next I&B minister if a non-Congress dispensation assumes power, writes our special correspondent
http://www.mxmindia.com/2014/04/uday-shankar-to-be-next-ib-minister/

HT, TOI, others ink deal to start 'One India Medianett'?
After the successful start of the One India scheme for advertising, a special scheme is being planned for paid content of lifestyle parties and brands by some of the leading newspaper brands
http://www.mxmindia.com/2014/04/ht-toi-others-ink-deal-to-start-one-india-medianett/

10 April Fool stories I wish were true: Noose Night @ mid-day
It's All Fool's Day and we present you a link to Pradyuman Maheshwari's column in mid-day on the 10 stories he hopes would happen to the world of news television in India
http://www.mxmindia.com/2014/04/10-april-fool-stories-i-wish-were-true-noose-night-mid-day/

Roma Balwani quits M&M to join Vedanta
The head of communications at Mahindra & Mahindra joins Vedanta group in a similar position from today (April 1)
http://www.mxmindia.com/2014/04/roma-balwani-quits-mm-to-join-vedanta/

CNBC-TV18 and Mint into content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year
http://www.mxmindia.com/2014/04/cnbc-tv18-and-mint-into-content-alliance/

Zee launches music co, acquires blockbuster content
The start-up has acquired the music of films like Holiday, Humshakals, Bang Bang and Bombay Velvet
http://www.mxmindia.com/2014/04/zee-launches-music-company-acquires-blockbuster-content/

Ranjona Banerji: Were journalists of 30 years ago mere stenographers, as Rajdeep Sardesai said?
CNN-IBN editor-in-chief comment that 30 years ago journalists were stenographers rehashing press releases while today’s journalists are more assertive and questioning was gratuitous, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-were-journalists-of-30-years-ago-mere-stenographers-as-rajdeep-sardesai-said/

Stories on 11th Feb '14

GroupM estimates: TV degrows, Digital, print grow
The  annual adspend estimates digital to grow 35% in the overall 11.6% growth in adspends
http://www.mxmindia.com/2014/02/groupm-estimates-tv-degrows-digital-print-grow/

A lot of change in world & media landscape is thanks to digital: CVL Srinivas
The GroupM CEO South Asia in conversation with Rishi Vora on growth areas for digital and how digital is at the centre of all business verticals
http://www.mxmindia.com/2014/02/a-lot-of-change-in-world-media-landscape-is-thanks-to-digital-cvl-srinivas/

Abhishek Bachchan to promote campaign on tropical diseases
The Global Network of Neglected Tropical Diseases has chosen the actor as brand ambassador of its campaign
http://www.mxmindia.com/2014/02/abhishek-bachchan-to-promote-campaign-on-tropical-diseases/

Mint celebrates 7th anniv with new campaign
HT Media unveils new multiple media campaign to promote Mint
http://www.mxmindia.com/2014/02/mint-celebrates-7th-anniv-with-new-campaign/

Ranjona Banerji: Don't support Modi and get damned!
The credibility crisis for the media has worsened after the revelations of the Niira Radia tapes and the conversations of Barkha Dutt and Vir Sanghvi with the lobbyist and PR person, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-dont-support-modi-and-get-damned/

Stories on 7th February

Is cricket overpriced?
Given the Indian team's dismal on-field performance, questions have been asked on the efficacy of the game for advertisers
http://www.mxmindia.com/2012/02/is-cricket-overpriced/

Vijaydutt Shridhar: Passion for the printed word
Awarded the Padma Shri for Literature, former editor of Navbharat Vijaydutt Shridhar has devoted his life to the task of preserving India's history through the window of its print media. He tells MxMIndia that it's a labour of love, which is its own reward.
http://www.mxmindia.com/2012/02/vijaydutt-shridhar-passion-for-the-printed-word/

Mindshare Chennai bags media duties for SPR&RG Constructions
The mandate involves handling the media strategy as well as planning and buying across all mediums.
http://www.mxmindia.com/2012/02/mindshare-chennai-bags-media-duties-for-sprrg-constructions/

Double-digit growth in Jan for consumer electronics, cars & lifestyle retail chains
Aggressive discount offers on the back of a recovering stock market and appreciating rupee have lured shoppers back to the main street
http://www.mxmindia.com/2012/02/double-digit-growth-in-jan-for-consumer-electronics-cars-lifestyle-retail-chains/

Ready for the digital revolution: Vivek Khanna
Mint's publisher Vivek Khanna on the success and future plans of the pint-sized business paper.
http://www.mxmindia.com/2012/02/ready-for-the-digital-revolution-vivek-khanna/

Reliance Broadcast Network to distribute Bloomberg UTV
The channel will now be available on top DTH platforms like Reliance Digitial TV, Tata Sky, Videocon, Airtel, Dish TV
http://www.mxmindia.com/2012/02/reliance-broadcast-network-to-distribute-bloomberg-utv/

One Alliance & Neo renew arrangement
NEO Cricket and NEO Sports to further strengthen The One Alliance bouquet.
http://www.mxmindia.com/2012/02/one-alliance-neo-renew-arrangement/

"No Paid News" in Dainik Bhaskar
The campaign, promising not to carry paid news during elections, was appreciated by the readers.
http://www.mxmindia.com/2012/02/no-paid-news-in-dainik-bhaskar/

Leadership makes us tough, with ourselves first: DNA
The DNA's journalistic bible called the Code of ethics unfurled recently is about DNA's journalistic values and guiding principles
http://www.mxmindia.com/2012/02/leadership-makes-us-tough-with-ourselves-first-dna/

Industry bigwigs share insights with students at Ignite!
Ignite! Is being held from February 6 to 11 between 10am to 4pm at the Centre for Management campus in Bandra.
http://www.mxmindia.com/2012/02/industry-bigwigs-share-insights-with-students-at-ignite/

The Anchor: 5 reasons advertisers should bet on new sports that appeal to Gen Y
The youth consume more of global sporting action which is not cricket, and advertising with these sports will also help brands stand out, says Darshan M.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-advertisers-should-bet-on-new-sports-that-appeal-to-gen-y/

Debrief: Thomas Cook: Forced humour
I like the strategy. But the commercials try hard to be funny; they are executed quite shoddily and end up becoming a bit irritating.
http://www.mxmindia.com/2012/02/debrief-thomas-cook-forced-humour/

Yuvraj cancer news first lead?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/yuvraj-cancer-news-first-lead/