Stories on 30th Jan '15

In the family way...
Starting January 31, Disney Channel takes the family route with clean, entertaining shows on weekends. A Q&A with Vijay Subramaniam, VP-Content &Communications, Media Network at Disney
http://www.mxmindia.com/2015/01/in-the-family-way/

Dentsu Aegis Network acquires majority in social & digital media agency WATConsult
WATConsult will become part of  Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult - Linked by Isobar'
http://www.mxmindia.com/2015/01/dentsu-aegis-network-acquires-majority-in-social-digital-media-agency-watconsult/

Ranjona Banerji: The Hindu breaks a great story with Jayanthi Natarajan's letter to Sonia Gandhi
This is a real "break" and exclusive, not the "today the sun is shining" sort of breaking news story that TV has made infamous, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-hindu-breaks-a-great-story-with-jayanthi-natarajans-letter-to-sonia-gandhi/

Sony Pal not shutting yet, set for a revamp
The beleaguered Hindi Channel is going in for a content revamp and will be up for a relaunch
http://www.mxmindia.com/2015/01/sony-pal-not-shutting-yet-set-for-a-revamp/

Shailesh Kapoor: The Kiran Bedi School of Entertainment
The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-the-kiran-bedi-school-of-entertainment/

DDB-U flagged off by DDB Mudra in India
The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015
http://www.mxmindia.com/2015/01/ddb-u-flagged-off-by-ddb-mudra-in-india/

The Gunn Report for 2014 unveiled
It is based on the results of 45 global, regional and national creative award contests
http://www.mxmindia.com/2015/01/the-gunn-report-for-2014-unveiled/

P&G unveils new brand philosophy #ChangeDestiny for SK-II
Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore
http://www.mxmindia.com/2015/01/pg-unveils-new-brand-philosophy-changedestiny-for-sk-ii/

SureWaves partners Hansa for Third Party Audit & Valuation
The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios
http://www.mxmindia.com/2015/01/surewaves-partners-hansa-for-third-party-audit-valuation/

Grey's 'Beti Bachao' campaign aims to empower birth of a girl child
It aims to address the dipping female sex ratio and empower the birth of girl child in the country
http://www.mxmindia.com/2015/01/greys-beti-bachao-campaign-aims-to-empower-birth-of-a-girl-child/

'Are you a Great Dad?', quizzes SBI Life through new campaign
The TVC takes one through the journey of an army man who is questioning himself - has he truly been a good father to his child?
http://www.mxmindia.com/2015/01/are-you-a-great-dad-quizzes-sbi-life-through-new-campaign/

Blue Lotus Communications strengthens leadership team
The move is a key step towards consolidation and growth
http://www.mxmindia.com/2015/01/blue-lotus-communications-strengthens-leadership-team/

Social Media Week to focus on 'Upwardly Mobile - The rise of the connected class'
City set to host the fourth edition of the global event, from February 23-27, 2015

http://www.mxmindia.com/2015/01/social-media-week-to-focus-on-upwardly-mobile-the-rise-of-the-connected-class/

Stories on 14th Nov '12

TV for Children: Growing, and how!
It's Children's Day, and a cross-section of stakeholders help us in this genre check of kiddie TV
http://www.mxmindia.com/2012/11/tv-for-children-growing-and-how/

Diwali 2012 sales skyrocket for Shoppers Stop, Future Group etc
Big retailers like Shoppers Stop, Future Group join bash as Diwali 2012 sales match pre-slowdown days
http://www.mxmindia.com/2012/11/diwali-2012-sales-skyrocket-for-shoppers-stop-future-group-etc/

Star CJ Alive appoints Kenny Shin as CEO for India
Star CJ Alive, the 24x7 home shopping channel from the Star Group, has announced the appointment of Kenny Shin as the new CEO for India
http://www.mxmindia.com/2012/11/star-cj-alive-appoints-kenny-shin-as-ceo-for-india/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Pro-active monitoring sees more complaints being registered with ASCI
August saw a significant increase in complaints against ads because of the pickup by the National Advertising Monitoring Service (NAMS)
http://www.mxmindia.com/2012/11/pro-active-monitoring-sees-more-complaints-being-registered-with-asci/

BIG FM's Total Quartz Safety Month concludes
The month-long safety campaign 'Total Quartz Safety Month' - a joint initiative from 92.7 Big FM and Total Oil India, comes to a close with the very successful Total Quartz Safety Run across 21 citiesStory
http://www.mxmindia.com/2012/11/big-fms-total-quartz-safety-month-concludes/

Neo Prime to air Windies tour of Bangladesh
Neo Prime has sealed the broadcast rights for the West Indies tour of Bangladesh which began on November 13
http://www.mxmindia.com/2012/11/neo-prime-to-air-windies-tour-of-bangladesh/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Publicitas Digital signs exclusive representation with Qunar.com
Publicitas Digital in India has signed an exclusive representation with Qunar.com, a leading mainland China online travel information website where it will exclusively sell the digital advertising space of Qunar.com on a domestic and international level
http://www.mxmindia.com/2012/11/publicitas-digital-signs-exclusive-representation-with-qunar-com/

The Anchor: 5 reasons why brands need to reinvent
Vinay Khandpur on five reasons why brands need to reinvent
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-brands-need-to-reinvent/

Anil Thakraney: Death of the film critic
The time is up for professional cinema critics. The only thing that can possibly save this dying species is if they quickly re-invent their craft and find innovative ways to keep the readers engaged
http://www.mxmindia.com/2012/11/anil-thakraney-death-of-the-film-critic/

Ranjona Banerji: The Big, Bad World of the BBC
Ranjona Banerji on how despite its experience and reputation, the gaps in the Beeb's editorial accountability and responsibility were exposed in the Savile cover-up
http://www.mxmindia.com/2012/11/ranjona-banerji-the-big-bad-world-of-the-bbc/

Signposts... November 14
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-14/

Stories on 22nd May

The not-so-chhota success of Chhota Bheem
The much-loved character has leapfrogged from being a mega-hit on Pogo to merchandising and the big screen
http://www.mxmindia.com/2012/05/the-not-so-chhota-success-of-chhota-bheem/

FMCGs like HUL, Dabur, Godrej, Marico on consumption-driven growth
A study of the aggregate financial performance of the leading 10 FMCG companies over the past eight quarters shows that the industry has grown at an average 16-21 per cent in the past two years
http://www.mxmindia.com/2012/05/fmcg-companies-like-hul-dabur-godrej-marico-continue-to-achieve-consumption-driven-growth/

GroupM selects Buddy Media as preferred social ad partner globally
WPP media investment management arm will roll out Buddy Media’s BuyBuddy social ad software to all agencies
http://www.mxmindia.com/2012/05/groupm-selects-buddy-media-as-preferred-social-ad-partner-globally/

Arijit Ray joins Dentsu Communications as CEO
Continuing with the series of senior-level appointments, the Dentsu India Group announced the appointment of Arijit Ray as Chief Executive Officer, Dentsu Communications
http://www.mxmindia.com/2012/05/arijit-ray-joins-dentsu-communications-as-ceo/

Happy gets Siddhartha Roy as COO
Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches
http://www.mxmindia.com/2012/05/happy-gets-siddhartha-roy-as-coo/

Disney wows kids with contest, launches new shows for summer
Record response for Disney Channel's Jet Set Go campaign where 30 kids and families will fly to the Hong Kong Disneyland
http://www.mxmindia.com/2012/05/disney-wows-kids-in-summer-with-jet-set-go/

HP, others to parner junior NBA/WNBA school-based programme in India
Will reach approximately 10,000 students and 800 coaches across five cities
http://www.mxmindia.com/2012/05/hp-others-to-parner-junior-nbawnba-school-based-programme-in-india/

BIG Magic to be available on Reliance Digital TV
Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers
http://www.mxmindia.com/2012/05/big-magic-to-be-available-on-reliance-digital-tv/

NDTV celebrated May 20 as 'India's Recycling Day'
Over Rs8.89 crore funds were raised as part of the Green Campaign
http://www.mxmindia.com/2012/05/ndtv-celebrated-may-20-as-indias-recycling-day/

Suryan FM & Red FM sponsor radio forum
During the CEO Roundtable Session B Surendar - Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India
http://www.mxmindia.com/2012/05/suryan-fm-red-fm-sponsor-radio-forum/

The Anchor: 6 things that ail the PR industry
PR is not a quick fix and helps achieve goodwill - which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand says Toral Sanghavi
http://www.mxmindia.com/2012/05/the-anchor-6-things-that-ail-the-pr-industry/

Debrief: Ashok Leyland: Terrible casting!
If the Ashok Leyland guys had to use Dhoni, the least they should have done was to make the man play a credible role in the script
http://www.mxmindia.com/2012/05/debrief-ashok-leyland-terrible-casting/

Mediaah! Is media really a 'sunrise' sector?
Aditya Birla group chairman Kumar Mangalam Birla says the media is a sunrise sector from an investment point of view? Is it really?
http://www.mxmindia.com/2012/05/mediaah-is-media-really-a-sunrise-sector/

Stories on 12th December

FM radio: Waiting in the wings for how long?
Radio is free, easy to access, and reaches everyone, everywhere. Yet why is the eye favoured over the ear?
http://www.mxmindia.com/2011/12/fm-radio-waiting-in-the-wings-for-how-long/

[PR CHANNEL] PR's Media Fixation
We do not know what we are into till you have a client defining what you will do, writes Sudarshan S
http://www.mxmindia.com/2011/12/pr-channel-prs-media-fixation/

Remembering Mario Miranda/Dev Nadkarni
A personal reminiscence of celebrated illustrator and cartoonist Mario Miranda by Dev Nadkarni
http://www.mxmindia.com/2011/12/remembering-mario-mirandadev-nadkarni/

Compuware launches 14 new website performance benchmarks
These benchmarks highlight the importance of optimizing web performance in driving business revenue.
http://www.mxmindia.com/2011/12/compuware-launches-14-new-website-performance-benchmarks/

Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.
http://www.mxmindia.com/2011/12/disney-channel%E2%80%99s-doraemon-movie-delivers-the-best-ratings/

The Anchor: 5 reasons mobile advertising hasn't gained momentum
Damandeep Soni on the very with-it but slightly confused handheld arena.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-mobile-advertising-hasnt-gained-momentum/


[PR Channel] Social media empowers to changes the world, says youth
The respondents feel that they almost influence consumer choice, human rights and social change, politics and policy making and corporate governance
http://www.mxmindia.com/2011/12/social-media-change-the-world-says-the-youth-of-india/

10 years of 'Naye India Ka Bazaar'
On the occasion of Big Bazaar's 10th anniversary, Mudra has created a new campaign where Big Bazaar claims to be 'Naye India Ka Bazaar'.
http://www.mxmindia.com/2011/12/10-years-of-naye-india-ka-bazaar/

Rocky road for Digital OOH?
Globally the fastest growing medium, Digital Out-of-Home is yet to make a splash in India. Measurement is seen as one hurdle on the growth path, but industry players are looking at an optimistic future.
http://www.mxmindia.com/2011/12/rocky-road-for-digital-ooh/

Hindustan launches 9th edition in Aligarh
With Hindustan's launch of its 9th edition in the state of UP from Aligarh, the daily is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.
http://www.mxmindia.com/2011/12/hindustan-launches-9th-edition-in-aligarh/

HT celebrates Capital's 100th bday with conclave & campaigns
Hindustan Times, which has been celebrating Delhi's 100th birthday under the banner of 'I Love Delhi' throughout 2011, is getting ready for a high point on December 15.
http://www.mxmindia.com/2011/12/hindustan-times-celebrates-new-delhis-100th-birthday-with-conclave-and-campaigns/

Reviewing the Reviews: Ladies vs Ricky Bahl
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-ladies-vs-ricky-bahl/

AdStrat: Happy beginnings with Shubh Aarambh
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/happy-beginnings-with-shubh-aarambh/

Channels need to develop editing skills
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers
http://www.mxmindia.com/2011/12/channels-need-to-develop-editing-skills/