Stories on 13th Mar '15

We're seeing a fragmentation of attention: Venkatesh Kini
If you can't grab someone's attention in 5 seconds, you've lost it. Be simple. Be short. Be succinct, says the Coca-Cola boss at an IAA India event
http://www.mxmindia.com/2015/03/were-seeing-a-fragmentation-of-attention-venkatesh-kini/

Shailesh Kapoor: Hindi GECs: There's Space For More... &More
I hope the early success of &TV encourages more GEC launches, writes Shailesh Kapoor, adding: Sound business models can ensure good profitability at even 80-120 GRP levels
http://www.mxmindia.com/2015/03/shailesh-kapoor-hindi-gecs-theres-space-for-more-more/

Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story
Kantar Media CEO Eric Salama tweeted us saying that we are being used by vested interests or our sources are ill-informed. MxMIndia stands by the story put out yesterday saying that BARC and TAM were in talks for a possible buy-out of TAM
http://www.mxmindia.com/2015/03/eric-salama-slams-mxm-report-says-no-selling-tam-to-barc-mxmindia-stands-by-story/

Ranjona Banerji: News or Entertainment?
In many ways TV in India has gone beyond journalism. There is almost no space for the boring, anodyne, journalistic stuff any longer. It’s now all hysterics, outrage, anger, reaction and provocation, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-news-or-entertainment/

Dainik Bhaskar joins Tata Steel, Ranbaxy to hire UK firm to attend to whistleblowers
While the Companies Act makes it mandatory for the listed firms to have a whistle-blowing mechanism, these firms have hired UK-based InTouch MCS to attend their whistleblowers through a specialised BPO facility in Bengaluru
http://www.mxmindia.com/2015/03/dainik-bhaskar-joins-tata-steel-ranbaxy-to-hire-uk-firm-to-attend-to-whistleblowers/

NPCI hands over creative mandate to J. Walter Thompson
The agency will handle all strategic, mainline advertising and digital creative services for the brand
http://www.mxmindia.com/2015/03/npci-hands-over-creative-mandate-to-j-walter-thompson/

Turner names new head for English entertainment portfolio
He will report into Siddharth Jain, Turner's Senior Vice President and Managing Director for South Asia
http://www.mxmindia.com/2015/03/turner-names-new-head-for-english-entertainment-portfolio/

eMart unveils study highlighting consumer behaviour
It was revealed that though customers have access to plenty of options, they also tend to be loyal to a brand
http://www.mxmindia.com/2015/03/emart-unveils-study-highlighting-consumer-behaviour/

Triton Communications launches digital arm DIGIMO
Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO
http://www.mxmindia.com/2015/03/triton-communications-launches-digital-arm-digimo/

AEGON Religare launches digital campaign #NothingWillHappen
An insight based campaign with a humorous take on how we view life and death

http://www.mxmindia.com/2015/03/aegon-religare-launches-digital-campaign-nothingwillhappen/

Stories on 7th Jan '13

MxM Mondays: Are stakeholders ready for Phase 2 of Digitization?
By March 31, 38 more cities are scheduled to be digitized. Is our industry set?
http://www.mxmindia.com/2013/01/mxm-mondays-are-stakeholders-ready-for-phase-2-of-digitization/

Retailers see rise in footfalls as North goes brrrrrr!
Retailers see rise in footfalls while travel trade has been hit by flight, train delays
http://www.mxmindia.com/2013/01/retailers-see-rise-in-footfalls-as-north-goes-brrrrrr/

Coke gets real to boost drinking of 'thanda' in 'thandi'
Coca-Cola launches campaign with real characters in winter to encourage consumption all-year round
http://www.mxmindia.com/2013/01/coke-gets-real-to-boost-drinking-of-thanda-in-thandi/

Jaldi 5 with Mayank Shah: 'When you use digital, it becomes participative'
Mayank Shah, Group Product Manager, Parle Products tells MxMIndia about using digital as a core medium
http://www.mxmindia.com/2013/01/jaldi-5-with-mayank-shah-when-you-use-digital-it-becomes-participative/

Anil Thakraney: Zee News's coup
I am fully with the rest of the journalists who believe that Zee did the right thing. Even if the case is in court, the janata has every right to hear the man's version
http://www.mxmindia.com/2013/01/anil-thakraney-zee-newss-coup/

AdStrat: What hunger can do to you
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/01/adstrat-what-hunger-can-do-to-you/

The Anchor: 4 reasons why the 'MxMIndia' Anchor is taking a Break...
... but only the content format will change. The Anchor will now carry the One Big Ideas from the MxMIndia Annual 2012

http://www.mxmindia.com/2013/01/the-anchor-4-reasons-why-the-mxmindia-anchor-is-taking-a-break/

Stories on 4th Jan '13

A wishlist of improbables and imponderables for 2013
Ranjona Banerji presents her wishlist for 2013
http://www.mxmindia.com/2013/01/a-wishlist-of-improbables-and-imponderables-for-2013/

What the experts foretell will happen in business
Experts' take on what the next five years mean for Indian business
http://www.mxmindia.com/2013/01/what-the-experts-foretell-will-happen-in-business/

Star India launches starsports.com
Introduces video timeline for cricket with innovative video scorecard, and integration with social media
http://www.mxmindia.com/2013/01/star-india-launches-starsports-com/

Anil Thakraney: Media's New Year resolution: Not to move on
The Delhi tragedy should serve as a major turning point for us in the media. Despite all the good work, one thing we have lacked in so far is doggedness. We must demonstrate it this time
http://www.mxmindia.com/2013/01/anil-thakraney-medias-new-year-resolution-not-to-move-on/

Jaldi 5 with Archana Vohra: itimes is philosophically different
Times Internet has launched its interest-based network, itimes.com which is live with over 5000 interests. We spoke to Archana Vohra, Vice President, Times Internet to get more details
http://www.mxmindia.com/2012/01/jaldi-5-with-archana-vohra-itimes-is-philosophically-different/

Bloomberg TV to present Autocar India Awards on Jan 9
In all, 22 awards across the two- and four-wheeler segments will be given
http://www.mxmindia.com/2013/01/bloomberg-tv-to-present-autocar-india-awards-on-jan-9/

The Anchor: 6 reasons brands should not ignore cinema advertising
In the scramble for a piece of the small screen, brands need to remember that the big screen gives them advantages that TV cannot
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-brands-should-not-ignore-cinema-advertising/