Stories on 13th Mar '15

We're seeing a fragmentation of attention: Venkatesh Kini
If you can't grab someone's attention in 5 seconds, you've lost it. Be simple. Be short. Be succinct, says the Coca-Cola boss at an IAA India event
http://www.mxmindia.com/2015/03/were-seeing-a-fragmentation-of-attention-venkatesh-kini/

Shailesh Kapoor: Hindi GECs: There's Space For More... &More
I hope the early success of &TV encourages more GEC launches, writes Shailesh Kapoor, adding: Sound business models can ensure good profitability at even 80-120 GRP levels
http://www.mxmindia.com/2015/03/shailesh-kapoor-hindi-gecs-theres-space-for-more-more/

Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story
Kantar Media CEO Eric Salama tweeted us saying that we are being used by vested interests or our sources are ill-informed. MxMIndia stands by the story put out yesterday saying that BARC and TAM were in talks for a possible buy-out of TAM
http://www.mxmindia.com/2015/03/eric-salama-slams-mxm-report-says-no-selling-tam-to-barc-mxmindia-stands-by-story/

Ranjona Banerji: News or Entertainment?
In many ways TV in India has gone beyond journalism. There is almost no space for the boring, anodyne, journalistic stuff any longer. It’s now all hysterics, outrage, anger, reaction and provocation, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-news-or-entertainment/

Dainik Bhaskar joins Tata Steel, Ranbaxy to hire UK firm to attend to whistleblowers
While the Companies Act makes it mandatory for the listed firms to have a whistle-blowing mechanism, these firms have hired UK-based InTouch MCS to attend their whistleblowers through a specialised BPO facility in Bengaluru
http://www.mxmindia.com/2015/03/dainik-bhaskar-joins-tata-steel-ranbaxy-to-hire-uk-firm-to-attend-to-whistleblowers/

NPCI hands over creative mandate to J. Walter Thompson
The agency will handle all strategic, mainline advertising and digital creative services for the brand
http://www.mxmindia.com/2015/03/npci-hands-over-creative-mandate-to-j-walter-thompson/

Turner names new head for English entertainment portfolio
He will report into Siddharth Jain, Turner's Senior Vice President and Managing Director for South Asia
http://www.mxmindia.com/2015/03/turner-names-new-head-for-english-entertainment-portfolio/

eMart unveils study highlighting consumer behaviour
It was revealed that though customers have access to plenty of options, they also tend to be loyal to a brand
http://www.mxmindia.com/2015/03/emart-unveils-study-highlighting-consumer-behaviour/

Triton Communications launches digital arm DIGIMO
Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO
http://www.mxmindia.com/2015/03/triton-communications-launches-digital-arm-digimo/

AEGON Religare launches digital campaign #NothingWillHappen
An insight based campaign with a humorous take on how we view life and death

http://www.mxmindia.com/2015/03/aegon-religare-launches-digital-campaign-nothingwillhappen/

Stories on 20th September

Why democracy can so easily be an ‘obstacle’

When our hysteria-obsessed TV channels realised that a natural calamity was more newsworthy than a man-made one

http://www.mxmindia.com/2011/09/why-democracy-can-so-easily-be-an-%E2%80%98obstacle%E2%80%99/

Vishal Rally joins BIG CBS Networks as Business Head

It’s a Big change at BIG CBS with Vishal Rally moving from Vodafone to join as Business Head

http://www.mxmindia.com/2011/09/vishal-rally-joins-big-cbs-networks-as-business-head/

Uday Shankar re-elected IBF president

http://www.mxmindia.com/2011/09/uday-shankar-re-elected-ibf-prez-sunil-lulla-veep-punt-goenka-treasurer/

Disney needs to wait a li'l more for FIPB nod

The FIPB approves a proposal from Burda Gesellschaft mit BeschrAnkter Haftung to set up a wholly owned subsidiary

http://www.mxmindia.com/2011/09/walt-disney-will-have-to-wait-a-wee-bit-more-for-fipb-nod/

Spikes Sidelights | Partying hard at Spikes Asia

Day 2 at Spikes Asia in Singapore was fun and loads of partying

http://www.mxmindia.com/2011/09/spikes-sidelights-partying-hard-at-spikes-asia/

No pain, no gain: Everest bags Volini

Everest wins the Ranbaxy Volini business

http://www.mxmindia.com/2011/09/no-pain-no-gain-everest-bags-volini/

Paid news: Who will bell the cat?

When one can’t tell ads from news any more, it’s time to change, say voices from across the industry

http://www.mxmindia.com/2011/09/paid-news-who-will-bell-the-cat/

First on MxMIndia: Lowe Lintas wins Videocon D2H and UltraTech creative biz

Lowe Lintas has bagged the creative mandate for Videocon D2H and UltraTech Cement

http://www.mxmindia.com/2011/09/first-on-mxmindia-lowe-lintas-wins-videocon-d2h-and-ultratech-creative-biz/

Big brands hire rival captains to forge ahead

India Inc hires honchos of rival brands; Sanofi, Glaxo, Pepsi are some of the examples

http://www.mxmindia.com/2011/09/big-brands-hire-rival-captains-to-forge-ahead/

SAB meets the laughter challenge

In a market with little competition and even less talent to tap, comedy specialist SAB has shunned complacency and set its own standards

http://www.mxmindia.com/2011/09/sab-meets-the-laughter-challenge/

Chitralekha group announces watch awards

Watch this space, the Chitralekha Group is going great guns with its global Watch World awards.

http://www.mxmindia.com/2011/09/chitralekha-group-to-kick-off-second-edition-of-watch-world-awards-2011/

DeBrief: It’s raining MCPs!

http://www.mxmindia.com/2011/09/debrief-it%E2%80%99s-raining-mcps/

The anchor: Naresh Gupta on 7 things research will never tell a marketer

http://www.mxmindia.com/2011/09/the-anchor-naresh-gupta-on-7-things-research-will-never-tell-a-marketer/