Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 16th Feb '17

Quick chat with CVL Srinivas & Sam Balsara on the adspend forecast by GroupM & Madison World respectively
A quick chat with the GroupM South Asia CEO and MadisonWorld Chairman on the adspend forecast by their respective agency networks
http://www.mxmindia.com/?p=99756

13.5% AdEx growth in 2017: Madison
Notwithstanding the impact of the 'Demonetisation Tsunami', the year promises to be exciting for advertising as per the Pitch Madison Advertising Report
http://www.mxmindia.com/?p=99751

Uday Shankar among 17 finalists for EY Entrepreneur of the Year Award
An eminent nine-member Jury, led by Mr. Dilip Shanghvi, selected the 17 finalists
http://www.mxmindia.com/?p=99714

Center Fresh takes brand proposition further in latest campaign
The TVC urges the consumer to keep fresh breath handy with "Taazi saans, hamesha rakho paas"
http://www.mxmindia.com/?p=99636

CleverTap appoints Almitra Karnik as Head of Marketing
Company sets focus on global growth
http://www.mxmindia.com/?p=99634

Radio City 91.9 FM launched in Madurai
The RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride - Naadi nerambellam Madurai city
http://www.mxmindia.com/?p=99710

News18.com initiates campaign for under-privileged kids
NEWS18.com has also joined hands with Music Basti, a well known Delhi based NGO for their ReSound concert
http://www.mxmindia.com/?p=99711

Zivame makes a powerful statement with #FitForAll
With an inclusive approach, this campaign aims to create a fresh perspective on women and lingerie in India
http://www.mxmindia.com/?p=99476

Amazon Prime Video redefines content watching in India
Talks to consumers with the "India Ka Naya Primetime" campaign
http://www.mxmindia.com/?p=99712