Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/