Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 4th Nov '15

Tata Motors, Refreshed and Responsive
In our series of interviews with CMOs, Delna Avari tells us how the auto major is now much connected to consumers
http://www.mxmindia.com/2015/11/tata-motors-refreshed-and-responsive/

Sagar Mahabaleshwarkar to join Cheil as creative head
His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India
http://www.mxmindia.com/2015/11/sagar-mahabaleshwarkar-to-join-cheil-as-creative-head/

Sanjeev Kotnala: Simple ways to find out if a brand is developing Positive Immunity
The consumer can develop Brand Message Immunity (BMI) where The efforts are wasted with no impact and the consumer is neutral to them, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-simple-ways-to-find-out-if-a-brand-is-developing-positive-immunity/

MSM rebrands itself as Sony Pictures Networks
Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN)
http://www.mxmindia.com/2015/11/msm-rebrands-itself-as-sony-pictures-networks/

Mashable announces India launch
The new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community
http://www.mxmindia.com/2015/11/mashable-announces-india-launch/

Mindshare bags the media mandate for Byju's Classes
Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly
http://www.mxmindia.com/2015/11/mindshare-bags-the-media-mandate-for-byjus-classes/

Center Fresh takes new communication stance in latest campaign
PVM and Ogilvy & Mather have together developed a new campaign for the brand that communicates the product improvement in an interesting manner
http://www.mxmindia.com/2015/11/center-fresh-takes-new-communication-stance-in-latest-campaign/

HolidayIQ appoints Happy Creative its creative partner
HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content
http://www.mxmindia.com/2015/11/holidayiq-appoints-happy-creative-its-creative-partner/

CNN is leading network in Asia Pacific, notes Ipsos study
Ipsos results show continued growth in TV and strong growth in digital audiences

http://www.mxmindia.com/2015/11/cnn-is-leading-network-in-asia-pacific-notes-ipsos-study/

Stories on 26th Jul

Happy route to success
Kartik Iyer and Praveen Das of five-year-old Bengaluru-based agency Happy Creative Services insist on not compromising on results
http://www.mxmindia.com/2012/07/happy-route-to-success/


Big Boys go to B-school for betterment
Individuals often opt for these programmes on their own, but companies too nominate and shortlist candidates
http://www.mxmindia.com/2012/07/big-boys-go-to-b-school-for-betterment/


Prime focus is to gain supremacy: Asianet Movies
Asianet launched its first-ever round-the-clock movie channel, Asianet Movies, last week
http://www.mxmindia.com/2012/07/prime-focus-is-to-gain-supremacy-asianet-movies/


Ormax to help brands pick right face with Celebritix
The software is targeted for mainly advertisers, media planners and celebrities firms to help them which attribute of a celeb suits a brand/product the most
http://www.mxmindia.com/2012/07/ormax-to-help-brands-pick-right-face-with-celebritix/


Circuit9 lights up in Bengaluru
The agency is the brain child of Ajay Gupta and Raghu S
http://www.mxmindia.com/2012/07/circuit9-lights-up-in-bengaluru/


ID8Labs embellishes top deck to grow
ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities
http://www.mxmindia.com/2012/07/id8labs-embellishes-top-deck-to-grow/


Globosport to get global glitter with Platinum Rye stake
Globosport's Brand Advisory Business is slated to beIndia's first ever talent procurement and content management company for brands
http://www.mxmindia.com/2012/07/globosport-to-get-global-glitter-with-platinum-rye-stake/


Storytelling through the years
Story telling in advertising has been a worldwide trend. Though today its noticeable that the advertisers are moving from a virtual world to the real feedbacks from consumers
http://www.mxmindia.com/2012/07/storytelling-through-the-years/


Paritosh Joshi: How to make a really spectacular mistake
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/07/paritosh-joshi-how-to-make-a-really-spectacular-mistake/


Architectural Digest creates AD Magical Spaces
Sussanne Roshan launches first 'magical space' at Palladium with a unique interior exhibit
http://www.mxmindia.com/2012/07/architectural-digest-creates-ad-magical-spaces/


Ten acquires French Football League till '15
The deal negotiated with MP& Silva, a leading international sports rights agency, will allow Ten Network to offer 232 matches Live and Exclusive
http://www.mxmindia.com/2012/07/ten-acquires-french-football-league-till-15/


The Anchor: 5 reasons why Digitization may not happen even by Oct 31
Just a little over three months to go for digitization in the four metros and it looks like we're going to see a replay of the same ol' story
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-why-digitization-may-not-happen-even-by-oct-31/


Debrief: Raymond's boring celebration
Completely stupid work this is. While I appreciate Raymond’s attempt to expand their market share by positioning the brand for all occasions, the ad is totally dull and trite
http://www.mxmindia.com/2012/07/debrief-raymond-a-boring-celebration/


Ranjona Banerji: Why slam Mid-Day, Ms Baghel?
Almost 30 years in the media have taught me that life and death are cyclical. You never know when something revives, writes Ranjona Banerji
http://www.mxmindia.com/2012/07/ranjona-banerji-why-slam-mid-day-ms-baghel/