Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 7th Jan '15

Brand Mantras from Nick Foley
A freewheeling chat with Landor's President of South East Asia Pacific & Japan, who was in India recently
http://www.mxmindia.com/2015/01/brand-mantras-with-nick-foley/

ASCI hauls up brands with misleading claims
Out of 113 advertisements against which complaints were upheld, 61 belonged to Personal and Healthcare category
http://www.mxmindia.com/2015/01/asci-hauls-up-brands-with-misleading-claims/

Sanjeev Kotnala: Will New Year Eve programming on TV ever be exciting?
TV programming in the last hours of 2014 was fighting to redefine mediocrity, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/01/will-new-year-eve-programming-on-tv-ever-be-exciting/

YuppTV launches Colors, MTV and News 18 in Singapore & Malaysia
With this move, YuppTV's offerings have become stronger in Singapore and Malaysia regions
http://www.mxmindia.com/2015/01/yupptv-launches-colors-mtv-and-news-18-in-singapore-malaysia/

Somany Ceramics' new campaign focuses on brand promotion
The brand builds the brand connect with emphasis on little moments of happiness

http://www.mxmindia.com/2015/01/somany-ceramics-new-campaign-focuses-on-brand-promotion/

Stories on 31st Jul 14

Hic, Hic, Hurray!
In the absence of any clear rules, liquor companies are happily using social media to promote their brands
http://www.mxmindia.com/2014/07/hic-hic-hurray/

Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India
http://www.mxmindia.com/2014/07/facebook-signs-first-agency-deal-in-india-with-groupm/

AXN India and CBS Studios announce television content deal
The new deal gives AXN access to all content distributed by CBS
http://www.mxmindia.com/2014/07/axn-india-and-cbs-studios-announce-television-content-deal/

Speakers for Kyoorius Designyatra, 2014 announced
The list includes a diverse pool of creative minds from India and the globe
http://www.mxmindia.com/2014/07/speakers-for-kyoorius-designyatra-2014-announced/

Spikes Asia announces Jury list for several categories
The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries
http://www.mxmindia.com/2014/07/spikes-asia-announces-jury-list-for-several-categories/

Jockey takes 'The best or nothing' route with new TVC
The campaign has been conceptualised based on the insight that the young don't believe in half-measures; they will either go for broke or give it all up
http://www.mxmindia.com/2014/07/jockey-takes-the-best-or-nothing-route-with-new-tvc/

YuppTV announces worldwide launch of ARY channels
YuppTV announced the launch of Pakistan's leading ARY television channels to subscribers
http://www.mxmindia.com/2014/07/yupptv-announces-worldwide-launch-of-ary-channels/

DDB Mudra West launches new campaign for Femina
The objective was to engage with the millennial woman of today while driving connect with brand Femina
http://www.mxmindia.com/2014/07/ddb-mudra-west-launches-new-campaign-for-femina/