Showing posts with label Happy. Show all posts
Showing posts with label Happy. Show all posts

Wednesday, 2 December 2015

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

Tuesday, 12 June 2012

Stories on 12th Jun


Making brand the hero with BPN
An exclusive interview with Suresh Balakrishna, CEO of Brand Programming Network, IPG Mediabrands' all-new agency under the LMG umbrella
http://www.mxmindia.com/2012/06/making-brand-the-hero-with-bpn/

TDSAT reprieve for broadcasters, stays TRAI's ad duration rule
TDSAT stays TRAI directives on ad duration, next hearing on July 17
http://www.mxmindia.com/2012/06/tdsat-reprieve-for-broadcasters-stays-trais-ad-duration-rule/

Beware! Walmart will not do business with corrupt businesses!!!
The world's largest retailer has recently hired consultancy firm KPMG to conduct due diligence on hundreds of existing vendors as well as potential future suppliers to ensure that they are not involved in any unethical or illegal activity
http://www.mxmindia.com/2012/06/beware-walmart-will-not-do-business-with-corrupt-businesses/

Where the economics stand for 4 key stakeholders post IPL's fifth season
The economics for a franchise are simple. Every franchise incurs two kinds of costs, and both are essentially of a fixed nature: the licence fee and player costs
http://www.mxmindia.com/2012/06/where-the-economics-stand-for-4-key-stakeholders-post-ipls-fifth-season/

Happy launches Design Cell
Happy's Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design
http://www.mxmindia.com/2012/06/happy-launches-design-cell/

Growth in mind, Webchutney rejigs leadership
Leading independent digital marketing agency Webchutney announces key movements within the organization to consolidate diverse client portfolio and propel growth
http://www.mxmindia.com/2012/06/webchutney-consolidates-leadership-eyeing-strategic-growth/

Zoot review for Junior Horlicks
GSK continue to use rational advertising route to drive sales of its brand Junior Horlicks using Zoot Review format of Buchanan Group
http://www.mxmindia.com/2012/06/zoot-review-for-junior-horlicks/

UTV Stars enters UK as UMP Stars
Premiering as a free-to-air channel on Sky, UMP Stars is a specialty entertainment channel dedicated exclusively to Bollywood
http://www.mxmindia.com/2012/06/utv-stars-enters-uk-as-ump-stars/

Digitas India appoints Tim Guillois Sr VP, social media
Mr Guillois will report to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/2012/06/digitas-india-appoints-tim-guillois-sr-vp-social-media/

MEC India appoints Ritesh Singh as head of Digital
MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader
http://www.mxmindia.com/2012/06/mec-india-appoints-ritesh-singh-as-head-of-digital/

Anushka Sharma to endorse TVS Scooty
Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand
http://www.mxmindia.com/2012/06/anushka-sharma-to-endorse-tvs-scooty/

Conde Nast Traveller India announces Readers' Travel Awards 2012
Invites readers to vote for their favourite travel experiences and win luxury holiday stays
http://www.mxmindia.com/2012/06/conde-nast-traveller-india-announces-readers-travel-awards-2012/

94.3 MY FM elevates Rahul Namjoshi as National Corporate Sales Head
In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia
http://www.mxmindia.com/2012/06/94-3-my-fm-elevates-rahul-namjoshi-as-national-corporate-sales-head/

The Anchor: Jagdeep Kapoor on 5 things brands often forget & fail to create an impact
Service, Relationships, Brand Experience, Distribution and Visibility that marketers need to focus on, says Jagdeep Kapoor
http://www.mxmindia.com/2012/06/the-anchor-jagdeep-kapoor-on-5-things-brands-often-forget-fail-to-create-an-impact/

Debrief: Skoda Laura RS: Totally off the mark
Would the sight of a woman fooling around with the car appeal to them? I doubt it. In fact, I was left with the impression this is a woman’s-only car, ergo, not for me
http://www.mxmindia.com/2012/06/debrief-skoda-laura-rs-totally-off-the-mark/

Troll travails thanks to Twitter
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/troll-travails-thanks-to-twitter/