Stories on 23rd Sep '16

More efficiency & productivity with Kantar First

Up, close with Preeti Reddy, CEO of Kantar South Asia- Insights, who leads Kantar's India & South Asia operations (+Video). Read more

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Ranjona Banerji: Why is war like a children’s game for our news channels?

"If there ever was a divide between print and TV journalism, it is most evident now. Matters of war and international relations are serious. The complete lack of depth in our public discourse since TV is the dominant media is now proving to be dangerous. This is not the usual complaint of glamour and frivolity getting more attention than "serious" news. It is far worse. This is "serious" news being treated like it was a Hollywood or Bollywood action blockbuster," writes Ranjona Banerji. Read more

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Kelly Clark is new Global CEO at GroupM

He has been working with the WPP group since 1988. Read more

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Lodestar UM bags Tourism Australia account

This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.Read more

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Ashok Ventatramani is NBA president

Ashish Bagga will be Vice President while M K Anand will be the Treasurer. Read more

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iProspect bags multiple new biz wins

Elevates MuddassarMemon to AVP - Creative & Social.Read more

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PNB Housing Finance unveils new multimedia campaign

The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital. Read more

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Interem appoints Flags Communications as its communications partner

Flags Communications will cover end to end communication solution pertaining to marketing, creative, digital & PR services. Read more

Stories on 21st Aug '15

Rural Ratings: Interesting Days Ahead
The impact of BARC's proposed rural audience measurement is going to impact genres like GECs, News, Movies and Kids, writes Shailesh Kapoor
http://www.mxmindia.com/2015/08/rural-ratings-interesting-days-ahead/

BTL Baatein: Vineet Jain, Himalaya Drug Company.... Powered by VISCOMM
BTL is an essential part of the marketing mix, it complements ATL and, marketing RoI should always be calculated on overall spends, says Vineet Jain is General Manager - Marketing, Consumer Product Division, The Himalaya Drug Company
http://www.mxmindia.com/2015/08/btl-baatein-vineet-jain-himalaya-drug-company-powered-by-viscomm/

Ranjona Banerji: Emphatically, the old order changeth at Network 18
Certainly people have long expected a more hands on approach from Reliance at Network 18 and looks like they are getting it, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-emphatically-the-old-order-changeth-at-network-18/

Asianet launches HD channel in Malyalam
The channel was officially launched by star Suresh Gopi in the presence of actor Mukesh and K.Madhavan, Managing Director, Asianet
http://www.mxmindia.com/2015/08/asianet-launches-hd-channel-in-malyalam/

Helpchat appoints Lodestar UM as its media agency
The appointment of Lodestar UM is a part of Helpchat's larger objective of strengthening its brand visibility and recall across geographies
http://www.mxmindia.com/2015/08/helpchat-appoints-lodestar-um-as-its-media-agency/

Publicis communicates "Always Fresh, Always On" proposition for Park Avenue Deos
The commercial ends with Farhan himself enjoying the match at the stadium
http://www.mxmindia.com/2015/08/publicis-communicates-always-fresh-always-on-proposition-for-park-avenue-deos/

HT brings Smart Kids Asia to India
The event, dubbed the biggest "edu-tainment" event in South East Asia started in Malaysia in 2002
http://www.mxmindia.com/2015/08/ht-brings-smart-kids-asia-to-india/

Cycle Pure Agarbathies rolls out latest ad campaign
The campaign showcases the Bollywood icon endorsing the brand’s new positioning
http://www.mxmindia.com/2015/08/cycle-pure-agarbathies-rolls-out-latest-ad-campaign/

Havas Media wins Integrated mandate of FoodCloud
The account size is estimated at about INR 25crores and will be handled from the Gurgaon office
http://www.mxmindia.com/2015/08/havas-media-group-wins-integrated-media-mandate-of-foodcloud-in/

Twitter India strengthens leadership with new appointment
Viral Jani joins Twitter as Head of TV Partnerships for India, will spearhead strategic collaboration with TV channels to increase their audience engagement on Twitter

http://www.mxmindia.com/2015/08/twitter-india-strengthens-leadership-with-new-appointment/

Stories on 8th Jul '15

Vi-John lathers up on shaving shares
The  little-known desi brand emerges as a leader in the world of shaving creams in India
http://www.mxmindia.com/2015/07/vi-john-lathers-up-on-shaving-shares/

Lodestar UM wins Media AoR of Century Ply
The account moves out from Mindshare who have been handling it for more than a decade
http://www.mxmindia.com/2015/07/lodestar-um-wins-media-aor-of-century-ply/

It's back to back to back primetime for Colors Infinity
This means three continuous episodes shown one after the other after the other every day of the week
http://www.mxmindia.com/2015/07/its-back-to-back-to-back-primetime-for-colors-infinity/

Jaldi 5 with Shripad Kulkarni: Entrepeneurial spirit of Percept promoters gives a different kind of high
A quick chat with the veteran media agency professional who quit Percept Media after a 12 years of association with the promoters
http://www.mxmindia.com/2015/07/jaldi-5-with-shripad-kulkarni-entrepeneurial-spirit-of-percept-promoters-gives-a-different-kind-of-high/

Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch
The venture plans to go live with Arré later this calendar year
http://www.mxmindia.com/2015/07/arre-wah-ronnie-screwvala-b-saikumar-ajay-chacko-enterprise-gears-up-for-launch/

Sanjeev Kotnala: Media needs a makeover in the visual digial world
Maybe it is time that we do an 'egosurf' for the category, brand and associated consumers imagery and take some steps to correct as much as possible, writesSanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-media-needs-a-makeover-in-the-visual-digial-world/

Research firm Rentrak ties up with WPP’s Interactive Television to collect box-office data
Rentrak hopes its association with ITV, which buys space for ads in theatre screens on behalf of companies, will help it overcome the hurdle of PVR and Inox not sharing data
http://www.mxmindia.com/2015/07/research-firm-rentrak-ties-up-with-wpp%e2%80%99s-interactive-television-to-collect-box-office-data/

Sony Six bags broadcast rights to India-SL Test tour
The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy
http://www.mxmindia.com/2015/07/sony-six-bags-broadcast-rights-to-india-sl-test-tour/

RK Swamy unveils new campaign for Camlin
The new TVC  has been developed to communicate the product concept of Camel Oil Pastel

http://www.mxmindia.com/2015/07/rk-swamy-unveils-new-campaign-for-camlin/

Stories on 10th Apr '15

GroupM maxes Media Abby as Lodestar UM wins 3 Golds
The WPP media agency network bagged 28 metals as IPG Mediabrands agency won 3 Golds, the highest amongst all winners
http://www.mxmindia.com/2015/04/groupm-maxes-media-abby-as-lodestar-um-wins-3-golds/

BCCL scores maximum metals at Publisher Abby
Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards
http://www.mxmindia.com/2015/04/bccl-scores-maximum-metals-at-publisher-abby/

Goafest Day 1: Content key to success, say biggies in Industry Conclave
The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri
http://www.mxmindia.com/2015/04/goafest-day-1-content-key-to-success-say-biggies-in-industry-conclave/

Top creative honchos judge for Goafest Abby Jury
Manish Bhatt of Scarecrow is heading the Integrated Abby Jury
http://www.mxmindia.com/2015/04/top-creative-honchos-judge-for-goafest-abby-jury/

Shailesh Kapoor: Expectations from BARC on the Eve of its Debut
Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come
http://www.mxmindia.com/2015/04/shailesh-kapoor-expectations-from-barc-on-the-eve-of-its-debut/

Ranjona Banerji: The curious use of the term "presstitute"
I would suggest that working journalists who feel so strongly about abhorrent media practices invented by the people who pay them their salaries need to take a strong stand and pay the price for their principles by becoming jobless, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-curious-use-of-the-term-presstitute/

Sportz Interactive executes multiple innovations at Cricket WC 2015
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms
http://www.mxmindia.com/2015/04/sportz-interactive-executes-multiple-innovations-at-cricket-wc-2015/

Rajat Kakar elevated as MD, India at Sony DADC
Under the new role he will oversee Sony DADC manufacturing and distribution units alongside the licensee business
http://www.mxmindia.com/2015/04/rajat-kakar-elevated-as-md-india-at-sony-dadc/

Mathrubhumi's reality check initiative in Kerala receives good response
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare but they never take off
http://www.mxmindia.com/2015/04/mathrubhumis-reality-check-initiative-in-kerala-receives-good-response/

CP PLUS rolls out TVC to highlight supremacy in video surveillance domain
Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

http://www.mxmindia.com/2015/04/cp-plus-rolls-out-tvc-to-highlight-supremacy-in-video-surveillance-domain/

Stories on 5th Dec 14

Announcing!  Punit Goenka is Mediaahperson of the Year and Uday Shankar is Mediaahperson of the Decade
The two industry leaders have done some splendid work making them worthy winners of the awards
http://www.mxmindia.com/2014/12/announcing-punit-goenka-is-mediaahperson-of-the-year-and-uday-shankar-is-mediaahperson-of-the-decade/

Shailesh Kapoor: GECs' Latest Challenge: The Urban Itch
The conflicts in many of the current crop of GEC shows are based on premises that are essentially against the core of the much-revered Indian culture, notes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-gecs-latest-challenge-the-urban-itch/

Ranjona Banerji: Chutney journalism on news telly?
TV, as we have all had drummed into us by now, operates on a different spectrum. It is a hungry, demanding master which wants to be fed constantly and instantly, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-chutney-journalism-on-news-telly/

Ogilvy to handle creative communications for Brand Bhaskar
Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers
http://www.mxmindia.com/2014/12/ogilvy-to-handle-creative-communications-for-brand-bhaskar/

Now get Candy Crush Saga clothes, bags, shoes and even candies
Candy Crush to launch designer clothes, handbags; inks licensing deal with Dream Theatre
http://www.mxmindia.com/2014/12/now-get-candy-crush-saga-clothes-bags-shoes-and-even-candies/

Lowe Lintas unveils new campaign for TaxiForSure
TaxiforSure becomes India's first taxi player to announce a 360 degree brand campaign
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-new-campaign-for-taxiforsure/

Shine launches new advertising campaign
Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job
http://www.mxmindia.com/2014/12/shine-launches-new-advertising-campaign/

Jury announces the winners of Mumbai Moments 2015
The images for the contest are required to capture Mumbai's mood
http://www.mxmindia.com/2014/12/jury-announces-the-winners-of-mumbai-moments-2015/

Mindshare, Google team up and launch 'Search As Signal'
Mindshare Introduces 'Search As SignalTM' and brings Google Search Insights to THE LOOP
http://www.mxmindia.com/2014/12/mindshare-google-team-up-and-launch-search-as-signal/

FCB Ulka Digital and Tata Value Homes unveil 'One Nation One Price' proposition
Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency

http://www.mxmindia.com/2014/12/fcb-ulka-digital-and-tata-value-homes-unveil-one-nation-one-price-proposition/

Stories on 19th Jun 14

Inside the real world of Blippar
After having wowed brands and media publishers across the world, augmented reality platform Blippar has been a hit with brands and publishers
http://www.mxmindia.com/2014/06/inside-the-real-world-of-blippar/

Kids wanting to star in TV shows/ads may soon need permission from Labour min
Labour ministry moots mandatory approval for engaging children in audio-visual shows. Read more
http://www.mxmindia.com/2014/06/kids-wanting-to-star-in-tv-showsads-may-soon-need-permission-from-labour-min/

Just 22 metals so far, but it's not over yet at the Cannes Lions
There is some gloom in the Indian camp as last year Indian entries had bagged 32 awards. Read more
http://www.mxmindia.com/2014/06/just-22-metals-so-far-but-its-not-over-yet-at-the-cannes-lions/

It's 'Wah, Taj!' for Zee & Turner group channels, new co to distribute Zindagi
Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels. Read more
http://www.mxmindia.com/2014/06/its-wah-taj-for-zee-turner-group-channels-new-co-to-distribute-zindagi/

Blippar acquires augmented reality pioneer Layar
With this Blippar boasts of one of the biggest data footprints for consumer AR use around the world. Read more
http://www.mxmindia.com/2014/06/blippar-acquires-augmented-reality-pioneer-layar/

Kapil Sharma to host an entertainment show for Red LiVE
RED FM is ready with yet another entertainment event titled 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'
http://www.mxmindia.com/2014/06/kapil-sharma-to-host-an-entertainment-show-for-red-live/

Stories on 24th Dec '13

Dear Santa. Please make these wishes for the Indian media come true...
This X'mas, we present 13 wishes which if granted could make our world of media a better place to be in
http://www.mxmindia.com/2013/12/dear-santa-please-make-these-wishes-for-the-indian-media-come-true/

IPG Mediabrands' Lodestar UM bags Samsung biz
Lodestar UM wins Samsung business from Starcom Mediavest
http://www.mxmindia.com/2013/12/ipg-mediabrands-lodestar-um-bags-samsung-biz/

Boxing champ Mary Kom is Vodafone's global brand ambassador
Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone
http://www.mxmindia.com/2013/12/boxing-champ-mary-kom-is-vodafones-global-brand-ambassador/

Ranjona Banerji: Patriotism rules in US media in Khobragade case
One can't really expect cynicism against their own government from the American media which made "embedded journalism" into an accepted form of the profession, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-patriotism-rules-in-us-media-in-khobragade-case/

Merry X'mas. No edition days on Dec 25 and Jan 1
There will be no update tomorrow (December 25) on account of Christmas. See you Thursday

http://www.mxmindia.com/2013/12/merry-xmas-no-edition-days-on-dec-25-and-jan-1/

Stories on 27th Sep '13

Anil Kapoor: An 'Outsider' who was more than an 'Equal'
Shashi Sinha and M G 'Ambi' Parameswaran pay tribute to Anil Kapoor who will be presented the Life Achievement Award by the AAAI
http://www.mxmindia.com/2013/09/anil-kapoor-an-outsider-who-was-more-than-an-equal/

8 of 18 Warc Asian Strategy prizes from India
Two Indian entries amongst the $1,000 Special Awards winners
http://www.mxmindia.com/2013/09/8-of-18-warc-asian-strategy-prizes-from-india/

Crowd-funding, crowdsourcing and cinema in the age of the social media
Rohan Sippy, Guneet Monga and Pragya Tiwari discuss the areas of filmmaking in India that have been impacted by the social media
http://www.mxmindia.com/2013/09/crowd-funding-crowdsourcing-and-cinema-in-the-age-of-the-social-media/

Srinivasan Swamy re-elected President of IAA India Chapter
Neeraj Roy was elected Vice President. Jaideep Gandhi and Monica Tata were re-elected as Treasurer and Secretary respectively for the year 2013-14
http://www.mxmindia.com/2013/09/srinivasan-swamy-re-elected-president-of-iaa-india-chapter/

dna to evangelise governance with 500+ multi-lingual social platforms
Zee Media to launch 500+ hyper-local multi-lingual social platforms evangelising need for better citizen governance
http://www.mxmindia.com/2013/09/dna-to-evangelise-governance-with-500-multi-lingual-social-platforms/

Ranjona Banerji: Must-see interview and discussion
There were two very illuminating and fascinating discussions on BBC World Service and CNN this week, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-must-see-interview-and-discussion/

Shailesh Kapoor: Mahabharat at home, Grand Masti outside home!
Shailesh Kapoor is intrigued by the phenomenon of a young boy laughing his heart out at every joke of 'Grand Masti' with his friends and then watching Mahabharat with his parents at home
http://www.mxmindia.com/2013/09/shailesh-kapoor-mahabharat-at-home-grand-masti-outside-home/