Stories on 26th Feb '14

It's not funny! The Comedy biz gets Big
The business is booming in India and has gone beyond basic stand-up acts and gags on telly
http://www.mxmindia.com/2014/02/its-not-funny-the-comedy-biz-gets-big/


IRS 2013 will not be accessible on servers after tomorrow, MRUC tells Bombay HC
All links to the IRS 2013 report will be disabled from its servers with effect from the evening of February 28, the MRUC has stated in its response to a dna petition
http://www.mxmindia.com/2014/02/irs-2013-will-not-be-accessible-on-servers-after-tomorrow-mruc-tells-bombay-hc/

Nominees announced for IAA Leadership Awards
The International Advertising Association India Chapter announced nominations for the first 12 categories of the second edition of the IAA Leadership Awards
http://www.mxmindia.com/2014/02/nominees-announced-for-aa-leadership-awards/

BARC appoints Dutch firm Civolution for watermarking tech
The Broadcast Audience Research Council moves a step further on the new measurement regime with the appointment of Civolution to work in sync with tech vendor Mediemetrie
http://www.mxmindia.com/2014/02/barc-appoints-dutch-firm-civolution-for-watermarking-tech/

Titan study pegs consumption as top priority for India's millennials
The entire consumption process has become an opportunity to enhance profile and status of millennials - from research to post-purchase, states Titan's Paradox Panel
http://www.mxmindia.com/2014/02/titan-study-pegs-consumption-as-top-priority-for-indias-millennials/

Local language content could push internet users drastically, says IAMAI
Internet users in India could increase by 24 per cent if local language content is provided on the internet, says IAMAI
http://www.mxmindia.com/2014/02/local-language-content-could-push-internet-users-drastically-says-iamai/

MTS: Making 3G access a child's play
MTS builds on the data speed factor with 3G PLUS and gets a baby to render the message
http://www.mxmindia.com/2014/02/mts-making-3g-access-a-childs-play/

Idea, Gionee as key sponsors of 'Khatron Ke Khiladi'
Colors ties up Idea Cellular, Gionee and others for Fear Factor - Khatron Ke Khiladi Season 5
http://www.mxmindia.com/2014/02/daredevilry-at-its-peak-in-season-5-of-kkk/

DISS 2014 showcases motivational entries from India
The 2014 DISS edition saw India emerge as the second biggest contributor of entries behind Russia that led the way with the highest number
http://www.mxmindia.com/2014/02/diss-2014-showcases-motivational-entries-from-india/

Red FM RJs outshine others in Delhi & Mumbai, notes Ormax
Red FM RJs shine in Mumbai & Delhi bagging the most popular tag

http://www.mxmindia.com/2014/02/red-fm-rjs-outshine-others-in-delhi-mumbai-notes-ormax/

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/


FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/


Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/


AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/


RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/


Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/


The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/


Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Stories on 22nd Oct '12

Yash Chopra. 1932-2012
Remembering a fine film-maker and one of India’s biggest names in Media and Entertainment
http://www.mxmindia.com/?p=34125

Yash Chopra: From humble beginnings to cinematic supremacy
From Dhool Ka Phool to Jab Tak Hai Jain and several other megahits in between, Mr Chopra was India’s numero uno film-maker
http://www.mxmindia.com/?p=34068

Deepa Gahlot: Yash Chopra - good, gracious and warm!
Yashji had come to be known for his romantic films with his chiffon-clad heroines and dashing heroes, but fact is he was always been a trend-setter and always a little ahead of the times, which is why Yash Raj Films turned into an industry force
http://www.mxmindia.com/?p=34058

Shailesh Kapoor: Deewaar was his best!
Everyone calls him the King of Romance, but Yash Chopra has directed some of the most powerful and hard-hitting dramas in Hindi cinema's history, especially Deewaar and Trishul
http://www.mxmindia.com/?p=34061

Yash Chopra: Gimmicks don't help films
He was more than a master film-maker… he was an industry leader whose views on the business of cinema held as much weight as those on cinematic craft. Excerpts from an interview taken two years back by MxMIndia columnist Deepa Gahlot which we carry in our Jaldi 5 interview section.
http://www.mxmindia.com/?p=34118

The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman
Much has already been written about his business savvy and the role of marketing in the  success of Hum Tum, Dhoom 2, Chak De India and so many others. Lakshmipathy Bhat picks a few highlights from the way he chartered his business
http://www.mxmindia.com/?p=34096


Reviewing the Reviews: Student Of The Year
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=34060

Digitization in Delhi crosses 66%, 99% in Mumbai: MIB
The IB ministry has said it recognizes that discrepancies had crept into the digitization data earlier.
http://www.mxmindia.com/?p=34063

Yuvi's Twitter contest sees 1.6mn views in under 4 hours
Life ka Balla, a twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours
http://www.mxmindia.com/?p=34065

New 'married love' TVC from Platinum Guild
Platinum Guild International (PGI) has come out with a new film to further embellish the idea of love happening after marriage, a thought that was reflected in their first Platinum Day of Love film
http://www.mxmindia.com/?p=34062

Anil Thakraney: Starbucks: Power of a brand
A number of people have been proudly putting out ‘I am at Starbucks!’ tweets. And to think it's just a bloody coffee joint, writes Anil Thakraney
http://www.mxmindia.com/?p=34057

Signposts... October 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34110

Stories on 22nd Aug

Is the government right in blocking the digital media?
Not everyone is against the restriction, but is it an effective solution to check anti-national and anti-social content?
http://www.mxmindia.com/?p=28969

Zee TV turns numero uno again
Zee turns No 1 Hindi GEC thanks to DID Season 2 finale's 8 TVR plus Ramayan and the Gold Awards
http://www.mxmindia.com/?p=29032

India TV wins case against Yash Raj Films for 'fair use' of "Kajra Re' etc on news shows
Delhi HC says India TV did not infringe Yash Raj Films’ copyright in India Beats programme
http://www.mxmindia.com/?p=28963

MTV goes multi-dimensional, wearing multiple hats
The music channel's business head Aditya Swamy says evolving to keep pace with the changing demands of its TA - the youth market - is the secret to staying ahead
http://www.mxmindia.com/?p=28962

BIG CBS brings X Factor in concurrent telecast with US
The show will be simulcast across BIG CBS's three channels - Prime, Love and Spark, beginning September 14 and then every Friday and Saturday at 9pm in India
http://www.mxmindia.com/?p=28965

Vserv.mobi client portfolio grows 3X
Dippak Khurana, Co-founder and CEO, Vserv.mobi says its ad network is creating a compelling choice for brands to commence their mobile advertising journey
http://www.mxmindia.com/?p=28967

New name, look for HT's Brunch Quarterly
Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme
http://www.mxmindia.com/?p=28966

NBA 3X bounces ahead in September
NBA India's Akash Jain says this is the largest fan programme they have hosted in India and the wide range of basketball and lifestyle elements will provide memorable experiences
http://www.mxmindia.com/?p=28964

The Anchor: Yutaka Kamoshita's 5 must-have digital strategies to improve brand ROI
Digital is not a magic wand. Users don't close their browsers and run to the nearest store just because they saw a brand's digital marketing campaign.
http://www.mxmindia.com/?p=28960

Anil Thakraney: Time for some media censorship?
And if the censorship is not going to happen through self, then it must, sadly, come in from the outside, writes Anil Thakraney
http://www.mxmindia.com/?p=28961

Ranjona Banerji: Enough of serial debaters & screamers on news channels
The longer you watch TV news in India on a regular basis, the greater the likelihood of Alcoholics Anonymous becoming a distinct possibility, notes Ranjona Banerji, while making a confession that she’s missing Manu Singhvi very much :-)
http://www.mxmindia.com/?p=29028