Stories on 6th Mar '17

Indian Magazine Industry needs to look beyond Print
It's high time that magazinesexplore opportunities beyond print for their survival, writes Indrani Sen
http://www.mxmindia.com/?p=100399

Jaisurya Das: Careers at stake as startup financials fail
Most startup promoters are armed with fancy cars, internationally designed workspaces and an amazing work culture, but do they possess the craft and grit to sustain, asks Jaisurya Das
http://www.mxmindia.com/?p=100372

Bang in the Middle enters Mumbai
Govind Agarwal will be branch head for Mumbai
http://www.mxmindia.com/?p=100400

Premium Hindi movie channel Star Gold Select HD to also launch today
This is Star India's fourth Hindi movie channel
http://www.mxmindia.com/?p=100379

Dentsu One wins creative mandate for JK Tyres
As part of the mandate, Dentsu One's scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations
http://www.mxmindia.com/?p=100368

Jaideep Shergill: Will 'acquihire' work for A&M
One of the "stepchildren" of the acquisition process tends to be the acquihireapproach, notes Jaideep Shergill
http://www.mxmindia.com/?p=100394

India Today Conclave moves to Mumbai
The annual global ideas platform will be held on March 17 and 18 2017 in Mumbai featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=100369

Marathi edition of Subhash Chandra's 'The Z Factor' launched
Dr Subhash Chandra, MP, Rajya Sabha and Chairman - Essel Group launched the Marathi Edition of his best-selling autobiography 'The Z Factor - My Journey as the Wrong Man at the Right Time'
http://www.mxmindia.com/?p=100370

MRSS India executes FICCI mandate on UP Tourism
The sample constituted domestic and foreign tourists in equal proportion of 400 each and were tapped at major tourists’ destinations across the state
http://www.mxmindia.com/?p=100371

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 30th Oct '13

@FICCI-MEBC: South Side Story by Deloitte
With M&E in South India estimated at Rs 23.9k crore and growing at CAGR of 16% till 2017, clearly the South is where it's all happening!
http://www.mxmindia.com/2013/10/ficci-mebc-south-side-story-by-deloitte/


Why (and how) GSK is ready with Plan B for Horlicks ?
Horlicks is currently in a frenetic expansion mode. It's revitalised its focus on biscuits launched in 1993 and is making forays into areas like noodles and more recently oats
http://www.mxmindia.com/2013/10/why-and-how-gsk-is-ready-with-plan-b-for-horlicks/

Over a quarter of working adults globally now banking via mobile phones
Mobile advertising network Buzzcity study reports that mobile banking is picking up globally
http://www.mxmindia.com/2013/10/over-a-quarter-of-working-adults-globally-now-banking-via-mobile-phones/

Sakal Media Group partners Malaysian PM's nation/state transformation plan
The Sakal Media Group (SMG) has partnered with Pemandu ( Performance Management and Delivery Unit) of the Malaysian Prime Minister's Office (PMO) to enable a quick transformation process for a nation or state in any and every sector
http://www.mxmindia.com/2013/10/sakal-media-group-partners-malaysian-pms-nationstate-transformation-plan/

Bombay Mgmnt Assoc logo to celebrate collaboration
The Bombay Management Association (BMA) has adopted an all-new identity reflecting the changes that are sweeping management thinking.

http://www.mxmindia.com/2013/10/bombay-mgmnt-assoc-logo-to-celebrate-collaboration/

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/


FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/


Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/


AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/


RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/


Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/


The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/


Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Stories on 6th December

Mid-Day shuts Delhi & Bengaluru editions, to focus on Mumbai
Jagran Prakashan chose closure of non-performing centres to up spends on its flagship edition
http://www.mxmindia.com/2011/12/mid-day-shuts-delhi-bluru-editions-to-focus-on-mumbai/

Magnaglobal predicts 15% ad growth in India
Magnaglobal Media Owners Advertising Revenue Forecast to grow 15 per cent in India
http://www.mxmindia.com/2011/12/magnaglobal-predicts-15-ad-growth-in-india/

The Anchor: Lara Balsara's 5 reasons media agencies should attract talent from outside
The advantages of thinking outside the media box.
http://www.mxmindia.com/2011/12/the-anchor-lara-balsaras-5-reasons-media-agencies-should-attract-talent-from-outside/

Move to promote South Indian film industry globally
IIFA puts the spotlight on the South Indian film industry to make itself heard and seen on a wider stage.
http://www.mxmindia.com/2011/12/move-to-promote-south-indian-film-industry-globally/

Nature Valley ties up with Aircel Chennai Open
Snack bar manufacturer Nature Valley has announced that it has come on board as the official “Healthy Snack Partner” for the Aircel Chennai Open 2012. The 17th edition of India’s only and south Asia’s leading ATP World Tour event will be held from January 2 to 8, 2012.
http://www.mxmindia.com/2011/12/nature-valley-ties-up-with-aircel-chennai-open/

Debrief: Rusky business
The humour is weak and the novelty value of a rusk biscuit, the 'crunchy and juicy' promise, gets lost somewhere in, well, outer space.
http://www.mxmindia.com/2011/12/debrief-rusky-business/

ET summit to focus on solutions for poor
The theme of the third edition of the ET Financial Inclusion Summit, being held on December 7, is 'Customer-Centric Finance: Steps toward Sustainable Solutions for the Poor'.
http://www.mxmindia.com/2011/12/et-summit-to-focus-on-solutions-for-poor/

RAMcheck: Media agencies on new FM listenership numbers
Is FM radio losing out? Media agencies have their say.
http://www.mxmindia.com/2011/12/ramcheck-media-agencies-on-fm-listenership/

UTV Movies India to launch in UK
UTV Movies India, premiering on the Sky platform, launches on December 12 in the UK.
http://www.mxmindia.com/2011/12/utv-movies-india-to-launch-in-uk/

Citing profitability, Mid-Day bids 'ta ta' to Delhi & Bengaluru editions; to concentrate on Mumbai
Mid-Day is shutting its Bengaluru and Delhi editions with effect from December 6
http://www.mxmindia.com/2011/12/mid-day-bids-ta-ta-to-delhi-and-bengaluru-editions-to-concentrate-on-mumbai/

NCT Data Wk 48 '11
http://www.mxmindia.com/2011/12/nct-data-wk-48-11/

Mid-Day Delhi & Bengaluru closure a shame
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/mid-day-del-blr-closure-a-shame/