Stories on 7th Sep '12

So how much do you know about KBC?
As the 6th edition of India's #1 Quiz Show starts tonight, try our special edition of MxM Buzzer on KBC. Plus MEC and media agency captains on how KBC6 will fare
http://www.mxmindia.com/?p=30527

WPP integrates teams for Colgate-Palmolive under 'Red Fuse Communications'
WPP has combined its various teams working with Y&R, Wunderman, VML, MEC and GHG to come under the umbrella of Red Fuse Communications
http://www.mxmindia.com/?p=30548

Cheil Worldwide SW Asia adds to leadership strength
Cheil has taken on new team heads for Activations, Interactive and Retail
http://www.mxmindia.com/?p=30465

Allied Media ropes in Shilpa Dhanu
Allied Media has appointed Shilpa Dhanu as Head - M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai
http://www.mxmindia.com/?p=30460

Havas Media launches Mobext in S'pore, M'sia
Havas Media has announced the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency
http://www.mxmindia.com/?p=30462

NDTV Good Times completes five years
The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months
http://www.mxmindia.com/?p=30463

PRomise Foundation for PR announces PRAXIS 2012
The first edition of PRAXIS, the first weekend summit in India by and for Indian PR and Corp Comm professionals, is to be held at Pondicherry on November 23 and 24
http://www.mxmindia.com/?p=30464

Mother Dairy milk revamps packaging
Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer's home
http://www.mxmindia.com/?p=30471

Fever 104 FM & Reliance Commercial Finance launch iDream
Fever 104 FM and Reliance Commercial Finance has launched Fever iDream, which will give budding entrepreneurs an opportunity to earn Rs 25 lakh
http://www.mxmindia.com/?p=30461

The Anchor: 5 ways a radio station can attract more listeners
Key points to remember which cash in on radio’s immediacy and appeal, from Rochak Kohli
http://www.mxmindia.com/?p=30458

Ranjona Banerji: Denyer's unfair and 'lovely' act
The act of WaPo journalist picking up "lovely" Caravan magazine quotes without a 'courtesy', was worse than Fareed Zakaria's transgression, writes Ranjona Banerji
http://www.mxmindia.com/?p=30561

Stories on 14th Mar '12

Digital, growth mantras to drive agenda
The mood is upbeat at the three-day convention on media and entertainment that kicked off in Mumbai today.
http://www.mxmindia.com/?p=14792

@Ficci Frames 2012: KPMG study says M&E sector is set for good times ahead
According to the FICCI-KPMG report, the growth trajectory was backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the study predicts the industry to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.
http://www.mxmindia.com/?p=14795

11 reasons why I am going to be @ Frames this year
Pradyuman Maheshwari on why he's going to do the trek to Powai for FICCI Frames 2012.
http://www.mxmindia.com/?p=14765

Onida takes on rivals with comparative advertising
TV and washing machine brand is taking on LG, Voltas and Daikin through an all-new ad campaign.
http://www.mxmindia.com/?p=14779

7 Indian finalists at INMA Awards 2012
As many as seven Indian entries are among the 89 finalists announced in the world’s premier competition for marketing newsmedia brands by the International Newsmedia Marketing Association.
http://www.mxmindia.com/?p=14766

Rajat Uppal is the new GM Marketing, Red FM
Mr Uppal confirmed to MxM that he has quit Fever 104 FM and joined Red 93.5 FM.
http://www.mxmindia.com/?p=14788

Dentsu Creative Impact wins Tetra Pak creative mandate
Dentsu Creative Impact, Dentsu India's full-service advertising agency, has bagged the creative duties for Tetra Pak.
http://www.mxmindia.com/?p=14824

ASCI, Goafest come together on self-regulation
Present the 'ASCI Mobile Movie Challenge' to promote the idea of 'Creativity with a Conscience'.
http://www.mxmindia.com/?p=14776

MxMIndia's Budget Special on Saturday, March 17
Although Union Budgets typically don't care too much about the media and entertainment sector, we expect some sops this year. We will be there with the analyses.
http://www.mxmindia.com/?p=14783

Budget comes alive on moneycontrol.com
Financial portal moneycontrol.com’s new commercial features 'rockstar netas'.
http://www.mxmindia.com/?p=14773

Vipin Nair joins Head of Communications at Wipro
He will be handling the communication mandate for Wipro Technologies and the Corporate.
http://www.mxmindia.com/?p=14790

Basil acquires 490 Limited in UK
India-based marketing solutions company Basil Group has acquired UK design and production agency Fourninety Ltd.
http://www.mxmindia.com/?p=14771

Anil Thakraney: Good FM, pathetic ads!
So I have 'upgraded' to 94.3 Radio One. Spending time in the car, despite Mumbai’s horrendous traffic conditions, has become fun once again. The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear.
http://www.mxmindia.com/?p=14781