Stories on 25th Nov '15

India Shining in in mobile ad $$s & traffic
India is only country where platforms outside of Android and iOS support a relatively strong monetization model, reports Opera-MMA study
http://www.mxmindia.com/2015/11/india-shining-in-in-mobile-ad-s-traffic/

Sanjeev Kotnala: Social Media Week: Brilliant sessions, but time to go completely online?
May be there is a need to enhance the workshop part and even live stream it to the paid  audience, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-social-media-week-brilliant-sessions-but-time-to-go-completely-online/

Partha Sinha quits Publicis to join McCann. Like Maggi :-)
He is set to join McCann as Vice Chairman and will report in to CEO and Chairman (Asia Pacific) Prasoon Joshi
http://www.mxmindia.com/2015/11/partha-sinha-quits-publicis-to-join-mccann-like-maggi/

CVL Srinivas appointed Chairman of RSCI
Srini takes over from Hormusji Cama who was Chairman of RSCI for the past two years
http://www.mxmindia.com/2015/11/cvl-srinivas-appointed-chairman-of-rsci/

Basabdatta Chowdhury to be Starcom Mediavest Group COO, exits Platinum
Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das
http://www.mxmindia.com/2015/11/basabdatta-chowdhury-to-be-starcom-mediavest-group-coo-exits-platinum/

Nielsen Digital Ad Ratings launched in India
The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers
http://www.mxmindia.com/2015/11/nielsen-digital-ad-ratings-launched-in-india/

Havas Media awarded integrated mandate of Doctor 24x7
Doctor 24x7 is a mobile phone based, pan India, tele-health service
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-doctor-24x7/

Times Network appoints Ashit Kukian as President - Revenue
The Ad Sales and Branded Content teams of the Times Network will directly report to him and he will report to MK Anand, MD & CEO, Times Network
http://www.mxmindia.com/2015/11/times-network-appoints-ashit-kukian-as-president-revenue/

JWT Cal scripts a winning campaign for ATK
The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK

http://www.mxmindia.com/2015/11/jwt-cal-scripts-a-winning-campaign-for-atk/

Stories on 5th Jun 14

Meet the whizkid CEOs
Up-close with the Kumaran Brothers - Shravan (14) and Sanjay (12) - who wowed the ad and media frat at Goafest last week
http://www.mxmindia.com/2014/06/we-only-fight-over-chocolates-and-compare-who-has-eaten-the-most/

SMG Convonix creates digital campaign for OLX
The engaging digital campaign spans across desktop and Mobile for OLX
http://www.mxmindia.com/2014/06/smg-convonix-creates-digital-campaign-for-olx/

Marching Ants bags two new clients
Agency wins account for 'bindass' and the summer campaign  for edutainment theme park, "KidZania
http://www.mxmindia.com/2014/06/marching-ants-bags-two-new-clients/

Milestone Media bags OOH mandate for Reliance Communications
The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength
http://www.mxmindia.com/2014/06/milestone-media-bags-ooh-mandate-for-reliance-communications/

Axis gets Deepika Padukone to take its brand philosophy ahead
The campaign highlights Axis Bank's journey as a customer centric bank
http://www.mxmindia.com/2014/06/axis-gets-deepika-padukone-to-take-its-brand-philosophy-ahead/

Cannes sees record number of entries from across the globe
The awards show has received over 37,400 entries from 97 countries across 17 categories
http://www.mxmindia.com/2014/06/cannes-sees-record-number-of-entries-from-across-the-globe/

CenturyPly takes an aggressive route for digital campaign
The digital campaign by Webitude aims at engaging with audiences via new age media
http://www.mxmindia.com/2014/06/centuryply-takes-an-aggressive-route-for-digital-campaign/

Sony AATH to broadcast FIFA World Cup matches in Bengali
Sony AATH would offer Bengali language feed for the first time ever on satellite television for an international sporting event

http://www.mxmindia.com/2014/06/sony-aath-to-broadcast-fifa-world-cup-matches-in-bengali/

Stories on 4th July '13

What's in a name? There's some method in the madness!
Companies carve out family names to weird combinations to capture attention
http://www.mxmindia.com/2013/07/whats-in-a-name-theres-some-method-in-the-madness/

Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury
The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October
http://www.mxmindia.com/2013/07/prasoon-joshi-sonal-dabral-santosh-padhi-roopak-saluja-on-lia-2013-jury/

Jaldi 5 with Ashwin Padmanabhan: The retro way to rise in ratings in Mumbai
Ashwin Padmanabhan, Business Head of 92.7 Big FM takes our question on his Mumbai station turning retro late last month
http://www.mxmindia.com/2013/07/jaldi-5-with-ashwin-padmanabhan-the-retro-way-to-rise-in-ratings-in-mumbai/

Ormax to track online buzz for films
Ormax Media launches tool to track online buzz for Bollywood films
http://www.mxmindia.com/2013/07/ormax-to-track-online-buzz-for-films/

Starcom's SMG Convonix tracks Wimbledon online chatter
SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations
http://www.mxmindia.com/2013/07/starcoms-smg-convonix-tracks-wimbledon-online-chatter/

Isobar launches Chennai operations
With three clients from Chennai, Aegis Media's full-service digital agency opens an office in the metrop
http://www.mxmindia.com/2013/07/isobar-launches-chennai-operations/

Ritu Midha: A single media measurement platform, anyone?
If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-a-single-media-measurement-platform-anyone/

Debrief: Maruti Swift: More reckless driving
Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

http://www.mxmindia.com/2013/07/debrief-maruti-swift-more-reckless-driving/

Stories on 3rd Sep '12

MxM Mondays | Why do we love to hate Media Measurement?
MxMIndia asks industry veterans why media measurement is forever mired in controversies
http://www.mxmindia.com/2012/09/mxm-mondays-why-do-we-love-to-hate-media-measurement/

Strong branding, high ad spends key to growth of consumer goods cos
While the sales growth in the previous fiscal was mainly driven by price hikes, volume growth will be critical in the current year to sustain growth
http://www.mxmindia.com/2012/09/strong-branding-high-ad-spends-key-to-growth-of-consumer-goods-cos/

Radio Mirchi appoints Starcom as media partner
Starcom continues its accounts winning spree with Radio Mirchi in its portfolio
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Sujoy Ghosh quits BCCL as Joy Chakraborthy returns
Sujoy Ghosh has quit Bennett, Coleman & Co Ltd as former TV Today CEO Joy Chakraborthy returns to the BCCL fold
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Milk brand Gopaljee rebranded Gopaljee Ananda
A new logo and tagline of 'Joy of Fresh Milk' has been unveiled post an investment of Rs 3.5 crore
http://www.mxmindia.com/2012/09/milk-brand-gopaljee-rebranded-gopaljee-ananda/

Reviewing the Reviews: Joker
Deepa Gahlot casts a critical eye over media reviews of the latest Bollywood release - Joker... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-joker/

The Anchor: 5 old-school rules for today's writers
Back in the gory old days of hard-copy reports and chattering teleprinters (huh, what?), reporters got short shrift from editors. Today’s comparatively cossetted bunch may like to take a peek into the past, says Vidya Heble
http://www.mxmindia.com/2012/09/the-anchor-5-old-school-rules-for-todays-writers/

Anil Thakraney: Sur Kshetra of commerce & politics
This is not the first time an agitation has been threatened against TV shows that feature Pakistani artists. And it's not going to be the last time either
http://www.mxmindia.com/2012/09/anil-thakraney-sur-kshetra-of-commerce-politics/

Ranjona Banerji: On how Raj Thackeray finds Hindi news channels 'irresponsible'
After sympathising with the media at his rally, the MNS leader's love for the media didn't last long. Now, it's directed against the Hindi news channels who he finds irresponsible
http://www.mxmindia.com/2012/09/ranjona-banerji-on-how-raj-thackeray-finds-hindi-news-channels-irresponsible/