Stories on 25th Nov '15

India Shining in in mobile ad $$s & traffic
India is only country where platforms outside of Android and iOS support a relatively strong monetization model, reports Opera-MMA study
http://www.mxmindia.com/2015/11/india-shining-in-in-mobile-ad-s-traffic/

Sanjeev Kotnala: Social Media Week: Brilliant sessions, but time to go completely online?
May be there is a need to enhance the workshop part and even live stream it to the paid  audience, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-social-media-week-brilliant-sessions-but-time-to-go-completely-online/

Partha Sinha quits Publicis to join McCann. Like Maggi :-)
He is set to join McCann as Vice Chairman and will report in to CEO and Chairman (Asia Pacific) Prasoon Joshi
http://www.mxmindia.com/2015/11/partha-sinha-quits-publicis-to-join-mccann-like-maggi/

CVL Srinivas appointed Chairman of RSCI
Srini takes over from Hormusji Cama who was Chairman of RSCI for the past two years
http://www.mxmindia.com/2015/11/cvl-srinivas-appointed-chairman-of-rsci/

Basabdatta Chowdhury to be Starcom Mediavest Group COO, exits Platinum
Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das
http://www.mxmindia.com/2015/11/basabdatta-chowdhury-to-be-starcom-mediavest-group-coo-exits-platinum/

Nielsen Digital Ad Ratings launched in India
The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers
http://www.mxmindia.com/2015/11/nielsen-digital-ad-ratings-launched-in-india/

Havas Media awarded integrated mandate of Doctor 24x7
Doctor 24x7 is a mobile phone based, pan India, tele-health service
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-doctor-24x7/

Times Network appoints Ashit Kukian as President - Revenue
The Ad Sales and Branded Content teams of the Times Network will directly report to him and he will report to MK Anand, MD & CEO, Times Network
http://www.mxmindia.com/2015/11/times-network-appoints-ashit-kukian-as-president-revenue/

JWT Cal scripts a winning campaign for ATK
The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK

http://www.mxmindia.com/2015/11/jwt-cal-scripts-a-winning-campaign-for-atk/

Stories on 4th Dec 14

India's all-new Adtech Superpower
SVG Media acquires Networkplay Media for over Rs 92 crore, turns India's largest adtech firm
http://www.mxmindia.com/2014/12/indias-all-new-adtech-superpower/

'Aap Ki Adalat' puts up mega show on eve of 21st anniversary
The top highlights of the evening included PM's Modi's heartful recollection of his experiences with Aap Ki Adalat
http://www.mxmindia.com/2014/12/aap-ki-adalat-puts-up-mega-show-on-eve-of-21st-anniversary/

FCB Ulka appoints Tushar Pal as Creative Director
He looks forward to some great opportunities and help raise the creative bar on our key clients
http://www.mxmindia.com/2014/12/fcb-ulka-appoints-tushar-pal-as-creative-director/

Pramod Sharma joins Soho Square as Senior CD
He has worked previously at Ogilvy, Dentsu, Percept-Hakuhodo  and DDB Mudra
http://www.mxmindia.com/2014/12/pramod-sharma-joins-soho-square-as-senior-cd/

Senior Editor Rupali Mehra moves on from Times Now
The primetime anchor was part of the start-up team of the channel
http://www.mxmindia.com/2014/12/senior-editor-rupali-mehra-moves-on-from-times-now/

Platinum Media wins Lenskart Media AOR
Lenskart.com, India's largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency

http://www.mxmindia.com/2014/12/platinum-media-wins-lenskart-media-aor/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/