Stories on 3rd Nov '15

No 'ullu banaoing', only strategy
More on the five special prize-winning strategies at last week's Warc Asian Strategy Awards
http://www.mxmindia.com/2015/11/no-ullu-banaoing-only-strategy/

BTL Baatein: Neelima Burra, Cargill Foods India.... Powered by VISCOMM
To reach the niche and premium segments, BTL works the best with least spillover and media wastages, says Neelima Burra, CMO, Cargill Foods India

KKR invests in CA Media, set up Emerald Media to further media investments. Rajesh Kamat to co-lead Emerald
Paulo Aiello, former CEO of Star TV Asia and former Head of TMT investments at Morgan Stanley Asia and former Viacom18 COO and Colors CEO Rajesh Kamat to co-head Emerald Media
http://www.mxmindia.com/2015/11/kkr-invests-in-ca-media-set-up-emerald-media-to-further-media-investments-rajesh-kamat-to-co-lead-emerald/

Apurva Purohit elevated to President - Jagran Group
Radio City, today, is a leader in many of the markets it operates in, and is among the top 25 Great Places to Work across industries
http://www.mxmindia.com/2015/11/apurva-purohit-elevated-to-president-jagran-group/

Paritosh Joshi appointed CEO of India TV
Paritosh has since been working on number of Industry initiatives including the BARC
http://www.mxmindia.com/2015/11/paritosh-joshi-appointed-ceo-of-india-tv/

Mullen Lowe Lintas India's Joseph George takes on additional South &  Southeast Asia duties
During his tenure as Group CEO in India, Joe has led the agency to huge success within India, across the APAC region and on a global stage
http://www.mxmindia.com/2015/11/mullen-lowe-lintas-indias-joseph-george-takes-on-additional-south-southeast-asia-duties/

Ranjona Banerji: Arun Shourie criticises the government on Karan Thapar's show and the channel's editors play it down on Twitter?
For some bizarre reason, I would have expected prominent members of the India Today TV team to have given the Arun Shourie interview more publicity on social media, considering the channel itself was flogging it all day before the broadcast, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-arun-shourie-criticises-the-government-on-karan-thapars-show-and-the-channels-editors-play-it-down-on-twitter/

Gaurav Hirey appointed Chief HR Officer for Africa, Middle East and APAC region at Millward Brown
Gaurav brings more than 20 years of HR leadership experience to Millward Brown
http://www.mxmindia.com/2015/11/gaurav-hirey-appointed-chief-hr-officer-for-africa-middle-east-and-apac-region-at-millward-brown/

Grey's 'Batey' launches new campaign #NotSoFilmy for 'Vivo' smartphones
'vivo' is all set to redefine Indian music with its latest campaign, #NotSoFilmy, being executed by GREY group's Batey

http://www.mxmindia.com/2015/11/greys-batey-launches-new-campaign-notsofilmy-for-vivo-smartphones/

Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/