Stories on 8th May '15

Ruling it with the Game of Thrones
Monica Tata, MD, HBO South Asia on the simulcast of the mega-show and how its ad-free simulcast is helping pull people out of the pirated stuff
http://www.mxmindia.com/2015/05/ruling-it-with-the-game-of-thrones/

Shailesh Kapoor: Salman Verdict: If GECs won't entertain you, News Channels will
There is no such entity as "the Indian media". It is a mere collection of individual businesses, engaged in cut-throat competition, often taking jibes at each other, through promos and readership claims and counter-claim ads, writes Shailesh Kapoor
http://www.mxmindia.com/2015/05/shailesh-kapoor-salman-verdict-if-gecs-wont-entertain-you-news-channels-will/

Reliance Broadcast Network integrates leadership team across Radio & TV. Lavneesh Gupta quits
Reliance Broadcast Network Limited has announced an integration of its senior management tea to work across its radio and television divisions
http://www.mxmindia.com/2015/05/reliance-broadcast-network-integrates-leadership-team-as-lavneesh-gupta-quits/

Rajasthan Patrika to launch Catch News with Shoma Chaudhury at helm
Catch will be based out of New Delhi and will be run by former Tehelka grande dame Shoma Chaudhury. Catch's team of astute, experienced journalists and hardcore digital natives are a perfect reflection of its intriguing duality, the announcement says
http://www.mxmindia.com/2015/05/rajasthan-patrika-to-launch-catch-news-with-shoma-chaudhury-at-helm/

Hindi GEC pecking order same as last week as TAM releases Week 18 individual & household data
TAM has released data for Week 18 (April 26 to May 2) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 18 and Week 17
http://www.mxmindia.com/2015/05/hindi-gec-pecking-order-same-as-last-week-as-tam-releases-week-18-individual-household-data/

Culture Machine unveils tech solutions for data analysis
A new technology solution that combines Big Data and Content, across platforms, to glean incredible new insights into audiences, content and brands
http://www.mxmindia.com/2015/05/culture-machine-unveils-tech-solutions-for-data-analysis/

Boutique agency Naidu & Punjabi launched in Mumbai
Keshav was voted by Clio as one of the Top 12 Global Creative Directors under 30 and Kahini is a second generation art director
http://www.mxmindia.com/2015/05/boutique-agency-naidu-punjabi-launched-in-mumbai/

LinkedIn crosses 30-million member mark in India
Members from diverse backgrounds are building their professional brand on LinkedIn
http://www.mxmindia.com/2015/05/linkedin-crosses-30-million-member-mark-in-india/

B Natural highlights 'taste' factor in new TVC
The new B Natural commercial conceptualized by GREY group India 2015 is being aired across all popular south and selective northern channels and has a strong regional presence

http://www.mxmindia.com/2015/05/b-natural-highlights-taste-factor-in-new-tvc/

Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/

Stories on 13th Aug 14

One Minute View: TRAI misplaced views on media ownership
While the regulator has done some great work with telecom and digitization, many of its views on broadcast are misplaced
http://www.mxmindia.com/2014/08/one-minute-view-trai-misplaced-views-on-media-ownership/

Proprietary planning tool 'Resolve' launched by Maxus
Delivering new insights for Indian brands to improve consumer marketing strategies. Read more
http://www.mxmindia.com/2014/08/proprietary-planning-tool-resolve-launched-by-maxus/

Akash Chawla appointed Business Head of Essel Vision Productions
ZEEL has appointed Akash Chawla, who has successfully been heading the Marketing Function for National Channels at ZEEL, to take charge as the Business Head - EVPL. Read more
http://www.mxmindia.com/2014/08/akash-chawla-appointed-business-head-of-essel-vision-productions/

Nusli Wadia wants Britannia to be Cookie King
India's second-largest biscuit maker Britannia Industries plans to to overtake Parle and become market leader, its chairman told shareholders at the company's AGM yesterday. Read more
http://www.mxmindia.com/2014/08/nusli-wadia-wants-britannia-to-be-cookie-king/

Sanjeev Kotnala: Nothing wrong if the Boss cooks
Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad. Read more
http://www.mxmindia.com/2014/08/sanjeev-kotnala-nothing-wrong-if-the-boss-cooks/

FCB Ulka highlights 'Shake Feature' for Snapdeal
The new TVC created by FCB Ulka gets the message across, by highlighting the app cleverly. Read more
http://www.mxmindia.com/2014/08/fcb-ulka-highlights-shake-feature-for-snapdeal/

EMVIEs receives encouraging response this year
Two trophies will be presented to the agency and client each. Read more
http://www.mxmindia.com/2014/08/emvies-receives-encouraging-response-this-year/

Sony Six bags Champions Tennis League mandate
The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a Tennis legend. Read more
http://www.mxmindia.com/2014/08/sony-six-bags-champions-tennis-league-mandate/

What Ticks for Indian Consumers/Women: Vinay Bhatia and Mitrajit Bhattacharya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vinay Bhatia and Mitrajit Bhattacharya. Read more
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-vinay-bhatia-and-mitrajit-bhattacharya/

Aimia forms JV with Fractal Analytics
The exclusive commercial agreement will deepen Aimia's analytics capabilities. Read more
http://www.mxmindia.com/2014/08/aimia-forms-jv-with-fractal-analytics/

Grey says 'Hello Life' for Fiat Punto
The challenge that GREY group faced was that the communication had to capture the famed solidity of the car and yet promote the stylish new looks and features. Read more
http://www.mxmindia.com/2014/08/grey-says-hello-life-for-fiat-punto/

Micromax unveils 'Roobaroo Micromax Unite Anthem'
The Anthem is an extension of the Unite 2 campaign

http://www.mxmindia.com/2014/08/micromax-unveils-roobaroo-micromax-unite-anthem/