Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/

Stories on 9th Oct 14

Chini-Chini Buy-Buy
'Made in China' brands like Xiaomi, Gionee & Oppo are rising in acceptance in India
http://www.mxmindia.com/2014/10/chini-chini-buy-buy/

ZO wins media mandate of Indiahomes.com
Indiahomes.com is India's multi-award winning and leading Property Advisory Company
http://www.mxmindia.com/2014/10/zo-wins-media-mandate-of-indiahomes-com/

DDB Mudra appointed creative agency for Sony Max & Max2
The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account
http://www.mxmindia.com/2014/10/ddb-mudra-appointed-creative-agency-for-sony-max-max2/

Lowe Lintas + Partners impresses at Jay Chiat with 2 wins
This is the first time that any agency from India has won two awards in one year at Jay Chiat
http://www.mxmindia.com/2014/10/lowe-lintas-partners-impresses-at-jay-chiat-with-2-wins/

Radio City launches its first ever Loyalty Programme - City First
The brand gears up to introduce the pioneering 'Loyalty Programme' as part of its engaging 'City First Aap First' nation-wide campaign
http://www.mxmindia.com/2014/10/radio-city-launches-its-first-ever-loyalty-programme-city-first/

Voylla unveils first-ever television campaign
Voylla has become one of the top most searched and on its partnering  channels like Amazon, Flipkart, Snapdeal
http://www.mxmindia.com/2014/10/voylla-unveils-first-ever-television-campaign/

What Ticks for Indian Consumers/ Family - Shashi Sinha and CVL Srinivas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Shashi Sinha and CVL Srinivas
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-shashi-sinha-and-cvl-srinivas/

Girish Balachandran joins Avian Media
Girish will work closely with the leadership team at Avian Media to further align and strengthen company's operations in India
http://www.mxmindia.com/2014/10/girish-balachandran-joins-avian-media/