Stories on 6th Jun

We want to in the forefront when new media will merge with traditional: Anuj Gandhi
With the growing scope of monetizing multimedia content, IndiaCast, the all-new TV18 and Viacom18 jv, is poised for interesting times
http://www.mxmindia.com/2012/06/we-want-to-in-the-forefront-when-new-media-will-merge-with-traditional-anuj-gandhi-group-ceo-indiacast/

Mindshare elevates Ashutosh Srivastava, G'Man and Greet, unveils new 'global to local' structure
Mindshare has announced three key promotions: Ashutosh Srivastava is  Chairman and CEO for global emerging markets, and also the agency’s new global leader for products/services and talent development, R Gowthaman will take on the role of CEO for South and South East Asia and James Greet, currently CEO, Australia, will add Japan, Korea and New Zealand to his responsibilities, and also be APAC regional leader for talent.
http://www.mxmindia.com/2012/06/mindshare-elevates-ashutosh-srivastava-gman-and-greet-unveils-new-global-to-local-structure/

Five years of Creativeland Asia
Having survived and survived with flourish in the last five years has been no mean feat for Creativeland Asia. Team CLA and their clients talk to MxMIndia on what makes the agency such a hit.
http://www.mxmindia.com/2012/06/five-years-of-creativeland-asia/

Hungama Digital to manage Microsoft India’s social media
Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office
http://www.mxmindia.com/2012/06/hungama-digital-to-manage-microsoft-india%e2%80%99s-social-media/

Abhishek Rege & Doris Dey join Endemol India
Abhishek Rege appointed - Chief Operating Officer - Television; Doris Dey joins as Fiction Head
http://www.mxmindia.com/2012/06/endemol-india-announces-a-new-structure-aligned-to-its-growth-strategy/

Internet influences over 50% car buyers: Google
The offline study conducted by Nielsen on behalf of Google India at car showrooms in eight metros revealed that one in two car buyers conducted research online
http://www.mxmindia.com/2012/06/internet-influences-over-50-car-buyers-google/

Charlotte Chunawala named CEO of Cohn & Wolfe India
Two new offices open in India following recent Cohn & Wolfe expansion across China, Singapore, Malaysia and Indonesia
http://www.mxmindia.com/2012/06/charlotte-chunawala-named-ceo-of-cohn-wolfe-india/

Ram Kapoor continues to be favourite Hindi GEC character : Ormax Media
From CIL 9 onwards, Ram Kapoor continues to hold the first position. He is more popular than Priya who is at rank No. 4
http://www.mxmindia.com/2012/06/ram-kapoor-continues-to-be-the-favorite-character-of-hindi-gec-viewers-ormax-media/

Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012
Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives
http://www.mxmindia.com/2012/06/neo-prime-signs-frank-leboeuf-for-special-programming-on-uefa-euro-2012/

Make way for the men. Basics Life goes National
After their e-commerce store, www.basicslife.com opened, Hanif and Suhail Sattar feel the time is right to push for a national presence
http://www.mxmindia.com/2012/06/make-way-for-the-men-basics-life-goes-national/

DDB Mudra wins The Economist's Battle of Wits quiz
17 teams from various clients and media organizations participated in the quiz
http://www.mxmindia.com/2012/06/ddb-mudra-wins-the-economists-battle-of-wits-quiz/

Luxor signs Deepika Padukone as brand ambassador for Pilot
She will be seen in an aggressive multi-media campaign which will be created by Lowe Lintas
http://www.mxmindia.com/2012/06/luxor-signs-deepika-padukone-as-brand-ambassador-for-pilot/

Vivek Oberoi to flag off BIG FM's 'Cigarette Bhujao Life Banao' campaign
This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'
http://www.mxmindia.com/2012/06/vivek-oberoi-to-flag-off-big-fms-cigarette-bhujao-life-banao-campaign/

The Anchor: Sandeep Bomble on four ways agencies can attract top talent
Talented people are self-assured and positive that visibility through good work only, can win them fame and money and perks are the next obvious that will follow, says Sandeep Bomble
http://www.mxmindia.com/2012/06/the-anchor-sandeep-bomble-on-four-ways-agencies-can-attract-top-talent/

Anil Thakraney: Nano: Manufacturing success, marketing failure
The moment they positioned it as the 'poor man's' car, they took the sex out of the equation. No one wants to be perceived as a loser when it comes to his car
http://www.mxmindia.com/2012/06/anil-thakraney-nano-manufacturing-success-marketing-failure/

Stories on 6th January

Like paid content, should RJ mentions be regulated?
While some marketers don't think it's unethical and the practice is good money for FM stations, will RJ mentions escape the regulator's ears?
http://www.mxmindia.com/2012/01/are-rj-mentions-unethical/


Suresh Balakrishna to join LMG, Premjeet Sodhi likely to replace NP Sathyamurthy (who is joining Mudra)
It's announcement time at LMG: Suresh Balakrishnan returns, Premjeet Sodhi to replace Sathya and Sudha Natrajan elevated
http://www.mxmindia.com/2012/01/suresh-balakrishna-to-join-lmg-premjeet-sodhi-likely-to-replace-np-sathyamurthy-who-is-joining-mudra/

Bajaj Allianz: 'Not keen on chasing numbers'
As a company, we are keen in doing a more stable business; we hope to deliver quality products with emphasis on strong customer satisfaction, says Bajaj Allianz product development head Rituraj Bhattacharya.
http://www.mxmindia.com/2012/01/bajaj-allianz-not-keen-on-chasing-numbers/

Samir Kale: 'We are specialists, not generalists'
CMCG's Samir Kale on how 2011 was a good year for the agency, how education is a sector to look forward to and why it is important for clients to give agencies their due by way of increased premiums.
http://www.mxmindia.com/2012/01/samir-kale-we-are-specialists-not-generalists/

Nestle India rolls out the Nescafe Plan
The plan reflects Nestle's business philosophy that it must create value for its shareholders as well as the communities where it operates
http://www.mxmindia.com/2012/01/nestle-india-rolls-out-the-nescafe-plan/

DDB Mudra Mumbai appoints Louella Rebello as ECD
Ms Rebello will be a part of Rajeev Raja's team and her immediate mandate will be to head the creative team at DDB Mumbai.
http://www.mxmindia.com/2012/01/ddb-mudra-mumbai-appoints-louella-rebello-as-ecd/

Mandeep Malhotra is President & Head, Mudra Max
Mr Malhotra will handle experiential businesses and retail cluster along with his current responsibility as Head, OOH
http://www.mxmindia.com/2012/01/mandeep-malhotra-elevated-to-president-head-mudra-max/

The Anchor: 9 reasons creativity in advertising is underpaid
Call it the mystique of art or just hardboiled application of effort, creativity still does not get its due in India. Sandeep Bomble draws up the chargesheet.
http://www.mxmindia.com/2012/01/the-anchor-sandeep-bombles-9-reasons-creativity-in-advertising-is-underpaid/

Anil Thakraney: Sach Ka Saamna: A new low in TV programming
There is no courage out here, only exploitation. Remove the prize money, and no one would want to appear on the show, that's the hard truth.
http://www.mxmindia.com/2012/01/hard-knocks-sach-ka-saamna-a-new-low-in-tv-programming/

Electoral politics or keeping people happy
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/rock-street-journal-founder-amit-saigal-no-more/