Stories on 15th Jan '14

Times gets gung-ho on Gujarat
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Starbucks' Manmeet Vohra to speak at FOMA APAC
The Festival of Media Asia-Pacific (FOMAP) has announced its agenda for the 2014 conference scheduled to be held from March 16 to 18 in Singapore.
http://www.mxmindia.com/2014/01/starbucks-manmeet-vohra-to-speak-at-foma-apac/

Rohit Samarth elevated to Head, DDB MudraMax - Experiential
While Rohit Samarth will report to Mandeep Malhotra, President, DDB MudraMax, Alvin D'souza, Subhashish Sarkar and Amit Singh, who have been elevated to Head, Experiential - West, North and East, respectively, will be reporting to him
http://www.mxmindia.com/2014/01/rohit-samarth-elevated-to-head-ddb-mudramax-experiential/

Kyoorius announces second edition of FYIdays with DixonBaxi
The session titled 'Broadcast Branding with DixonBaxi' will feature the minds behind leading London-based brand agency DixonBaxi - co-founder Aporva Baxi and Tim Watson, Head of Strategy
http://www.mxmindia.com/2014/01/kyoorius-announces-second-edition-of-fyidays-with-dixonbaxi/

Vserv claims 3x growth with Unilever in bag
Vserv.mobi claims a 3x growth in Indian and South East Asian markets given growth of the mobile as a marketing medium

http://www.mxmindia.com/2014/01/vserv-claims-3x-growth-with-unilever-in-bag/

Stories on 18th Jun

New appointments at Cheil SW Asia
The agency has brought in Ravi Narain as Executive Creative Director, Sanjeev Hajela as Sr Vice President, BTL -South West Asian Markets, Vikram Bhardwaj as DGM-Interactive and Saswati Sinha as Head-Human Resources
http://www.mxmindia.com/2012/06/games-on-but-gecs-not-worried/


Times Internet acquires stake in logistics co
Gautam Sinha Director- Technology & e-Commerce, Times Internet Ltd talks to MxMIndia about TIL's investment in a logistics company and more
http://www.mxmindia.com/2012/06/times-internet-acquires-stake-in-logistics-co/


I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders (filed late evening on Friday)
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Star Jalsha unveils new identity
The new identity will be backed with programming that reflects and reinforces the brand philosophy to further deepen its bond with the viewers
http://www.mxmindia.com/2012/06/star-jalsha-unveils-new-identity/


Dr Kalam is the guest ed @ Prabhat Khabar
He discussed various aspects of news and gave his valuable guidance to the resident editors across the editions. He showed keen interest in the various aspects of the news papers and gave his suggestions
http://www.mxmindia.com/2012/06/dr-kalam-is-the-guest-ed-prabhat-khabar/


# Cannes Lions: Lucky 13 for India on Day 1
On Day 1 of the Cannes Lions 2012, 13 Indian entries won a shortlist in thee of the categories: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in the PR Lions
http://www.mxmindia.com/2012/06/cannes-lions-lucky-13-for-india-on-day-1/


Microsoft moves digital biz to Reprisemedia
This new arrangement comes into effect from July and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft's Search business
http://www.mxmindia.com/2012/06/microsoft-moves-digital-biz-to-reprisemedia/




AdStrat: Zarvan Patel, ideas@work, Jumjoji -The Parsi Diner
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-zarvan-patel-ideaswork-jumjoji-the-parsi-diner/


Reviewing the Reviews: Ferrari Ki Sawaari
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-ferrari-ki-sawaari/


The Anchor: 5 ways to keep audiences coming back to your channel
In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies to the viewers, says Amogh Dusad
http://www.mxmindia.com/2012/06/the-anchor-5-ways-to-keep-audiences-coming-back-to-your-channel/


Anil Thakraney: Wake up, Dilliwallahs!
Dear Dilli news channelwallahs, please get this: You are not running a local city station. You are supposed to be running an Indian news channel
http://www.mxmindia.com/2012/06/anil-thakraney-wake-up-dilliwallahs/


Ranjona Banerji: Will Pranab Mukherjee be our next President?
Noosemaker: The Union finance minister, perhaps inspired by incumbent Pratibha Patil’s wonderful lifestyle, wants a similar retirement plan for himself
http://www.mxmindia.com/2012/06/ranjona-banerji-will-pranab-mukherjee-be-our-next-president/

Stories on 12th Jun

Making brand the hero with BPN
An exclusive interview with Suresh Balakrishna, CEO of Brand Programming Network, IPG Mediabrands' all-new agency under the LMG umbrella
http://www.mxmindia.com/2012/06/making-brand-the-hero-with-bpn/

TDSAT reprieve for broadcasters, stays TRAI's ad duration rule
TDSAT stays TRAI directives on ad duration, next hearing on July 17
http://www.mxmindia.com/2012/06/tdsat-reprieve-for-broadcasters-stays-trais-ad-duration-rule/

Beware! Walmart will not do business with corrupt businesses!!!
The world's largest retailer has recently hired consultancy firm KPMG to conduct due diligence on hundreds of existing vendors as well as potential future suppliers to ensure that they are not involved in any unethical or illegal activity
http://www.mxmindia.com/2012/06/beware-walmart-will-not-do-business-with-corrupt-businesses/

Where the economics stand for 4 key stakeholders post IPL's fifth season
The economics for a franchise are simple. Every franchise incurs two kinds of costs, and both are essentially of a fixed nature: the licence fee and player costs
http://www.mxmindia.com/2012/06/where-the-economics-stand-for-4-key-stakeholders-post-ipls-fifth-season/

Happy launches Design Cell
Happy's Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design
http://www.mxmindia.com/2012/06/happy-launches-design-cell/

Growth in mind, Webchutney rejigs leadership
Leading independent digital marketing agency Webchutney announces key movements within the organization to consolidate diverse client portfolio and propel growth
http://www.mxmindia.com/2012/06/webchutney-consolidates-leadership-eyeing-strategic-growth/

Zoot review for Junior Horlicks
GSK continue to use rational advertising route to drive sales of its brand Junior Horlicks using Zoot Review format of Buchanan Group
http://www.mxmindia.com/2012/06/zoot-review-for-junior-horlicks/

UTV Stars enters UK as UMP Stars
Premiering as a free-to-air channel on Sky, UMP Stars is a specialty entertainment channel dedicated exclusively to Bollywood
http://www.mxmindia.com/2012/06/utv-stars-enters-uk-as-ump-stars/

Digitas India appoints Tim Guillois Sr VP, social media
Mr Guillois will report to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/2012/06/digitas-india-appoints-tim-guillois-sr-vp-social-media/

MEC India appoints Ritesh Singh as head of Digital
MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader
http://www.mxmindia.com/2012/06/mec-india-appoints-ritesh-singh-as-head-of-digital/

Anushka Sharma to endorse TVS Scooty
Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand
http://www.mxmindia.com/2012/06/anushka-sharma-to-endorse-tvs-scooty/

Conde Nast Traveller India announces Readers' Travel Awards 2012
Invites readers to vote for their favourite travel experiences and win luxury holiday stays
http://www.mxmindia.com/2012/06/conde-nast-traveller-india-announces-readers-travel-awards-2012/

94.3 MY FM elevates Rahul Namjoshi as National Corporate Sales Head
In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia
http://www.mxmindia.com/2012/06/94-3-my-fm-elevates-rahul-namjoshi-as-national-corporate-sales-head/

The Anchor: Jagdeep Kapoor on 5 things brands often forget & fail to create an impact
Service, Relationships, Brand Experience, Distribution and Visibility that marketers need to focus on, says Jagdeep Kapoor
http://www.mxmindia.com/2012/06/the-anchor-jagdeep-kapoor-on-5-things-brands-often-forget-fail-to-create-an-impact/

Debrief: Skoda Laura RS: Totally off the mark
Would the sight of a woman fooling around with the car appeal to them? I doubt it. In fact, I was left with the impression this is a woman’s-only car, ergo, not for me
http://www.mxmindia.com/2012/06/debrief-skoda-laura-rs-totally-off-the-mark/

Troll travails thanks to Twitter
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/troll-travails-thanks-to-twitter/

Stories on 6th January

Like paid content, should RJ mentions be regulated?
While some marketers don't think it's unethical and the practice is good money for FM stations, will RJ mentions escape the regulator's ears?
http://www.mxmindia.com/2012/01/are-rj-mentions-unethical/


Suresh Balakrishna to join LMG, Premjeet Sodhi likely to replace NP Sathyamurthy (who is joining Mudra)
It's announcement time at LMG: Suresh Balakrishnan returns, Premjeet Sodhi to replace Sathya and Sudha Natrajan elevated
http://www.mxmindia.com/2012/01/suresh-balakrishna-to-join-lmg-premjeet-sodhi-likely-to-replace-np-sathyamurthy-who-is-joining-mudra/

Bajaj Allianz: 'Not keen on chasing numbers'
As a company, we are keen in doing a more stable business; we hope to deliver quality products with emphasis on strong customer satisfaction, says Bajaj Allianz product development head Rituraj Bhattacharya.
http://www.mxmindia.com/2012/01/bajaj-allianz-not-keen-on-chasing-numbers/

Samir Kale: 'We are specialists, not generalists'
CMCG's Samir Kale on how 2011 was a good year for the agency, how education is a sector to look forward to and why it is important for clients to give agencies their due by way of increased premiums.
http://www.mxmindia.com/2012/01/samir-kale-we-are-specialists-not-generalists/

Nestle India rolls out the Nescafe Plan
The plan reflects Nestle's business philosophy that it must create value for its shareholders as well as the communities where it operates
http://www.mxmindia.com/2012/01/nestle-india-rolls-out-the-nescafe-plan/

DDB Mudra Mumbai appoints Louella Rebello as ECD
Ms Rebello will be a part of Rajeev Raja's team and her immediate mandate will be to head the creative team at DDB Mumbai.
http://www.mxmindia.com/2012/01/ddb-mudra-mumbai-appoints-louella-rebello-as-ecd/

Mandeep Malhotra is President & Head, Mudra Max
Mr Malhotra will handle experiential businesses and retail cluster along with his current responsibility as Head, OOH
http://www.mxmindia.com/2012/01/mandeep-malhotra-elevated-to-president-head-mudra-max/

The Anchor: 9 reasons creativity in advertising is underpaid
Call it the mystique of art or just hardboiled application of effort, creativity still does not get its due in India. Sandeep Bomble draws up the chargesheet.
http://www.mxmindia.com/2012/01/the-anchor-sandeep-bombles-9-reasons-creativity-in-advertising-is-underpaid/

Anil Thakraney: Sach Ka Saamna: A new low in TV programming
There is no courage out here, only exploitation. Remove the prize money, and no one would want to appear on the show, that's the hard truth.
http://www.mxmindia.com/2012/01/hard-knocks-sach-ka-saamna-a-new-low-in-tv-programming/

Electoral politics or keeping people happy
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/rock-street-journal-founder-amit-saigal-no-more/