Stories on 17th Feb '15

The Birth of Pi
A Q&A with Rakhshin Patel and Sumantra Sengupta who bought majority stake in M&C Saatchi Direct & Digital to set up Pi Communications
http://www.mxmindia.com/2015/02/the-birth-of-pi/

Ranjona Banerji: Barkha Dutt leaves NDTV, Rajyavardhan leaves women fuming
Women in journalism have fought very hard to get where they are. And they do not need advice of this “known your limits” sort from anybody. No need for a shooting champ to shoot his mouth of, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-barkha-dutt-leaves-ndtv-rajyavardhan-leaves-women-fuming/

Sonia Khurana promoted at OgilvyOne
Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy's, SAP, Elle Fashionwear, among others
http://www.mxmindia.com/2015/02/sonia-khurana-promoted-at-ogilvyone/

PN Gadgil ropes in Salman, Madhuri for global endorsements
The Pune-based jewellers has roped in Salman Khan, Madhuri Dixit to endorse the 183-year-old brand
http://www.mxmindia.com/2015/02/pn-gadgil-ropes-in-salman-madhuri-for-global-endorsements/

MTV appoints new heads for programming & creative
MTV appoints Shalini Sethi as Content & Programming Head and Keegan Pinto as Creative Head
http://www.mxmindia.com/2015/02/mtv-appoints-new-heads-for-programming-creative/

Bonding takes a new meaning in Fevikwik's latest TVC
The TVC weaves in the brand attributes of Fevikwik as an instant adhesive promoting the broader message of strengthening bond between people
http://www.mxmindia.com/2015/02/bonding-takes-a-new-meaning-in-fevikwiks-latest-tvc/

adidas unveils series of films under Sport 15
The campaign will be primarily activated via broadcast during the upcoming global cricket event

http://www.mxmindia.com/2015/02/adidas-unveils-series-of-films-under-sport-15/.

Stories on 7th Aug '13

Life after the Publicis Omnicom deal
The Publicis Omnicom merger merger will have far-reaching consequences for Indian operations
 http://www.mxmindia.com/?p=52643

Nestle's Chandru, Pratap Bose, Ajit Varghese on Spikes Asia juries
Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese among Spikes Asia jury members from India
 http://www.mxmindia.com/?p=52634

Citizen Dentsu wins Indian Army account
The Dentsu Communications division bags the mandate for the Indian Army account
 http://www.mxmindia.com/?p=52666

Vijay Mukhi: Why politicians are a failure on Twitter
Our politicians will be effect on Twitter only after they start spending time on it and internalize the medium and platform, Vijay Mukhi
 http://www.mxmindia.com/?p=52632

Zee to launch '&pictures' on Aug 18 (updated)
Zee Entertainment Enterprises Ltd has announced August 18 as the launch date for its new Hindi movie channel '&pictures'
 http://www.mxmindia.com/?p=52623

Government relationship with media an essay in persuasion not regulation: Manish Tewari
Self-regulation mechanism to be industry-led process, says I&B minister emphasised need to reconcile critical paradoxes within the media space
 http://www.mxmindia.com/?p=52633

Anil Thakraney: Media needs to go beyond Durga
The media must focus on a structural change, one that will have a long-term impact on the nation. Bureaucrats must have enough teeth to put checks and balances on chor netas and stand up to them, writes Anil Thakraney
 http://www.mxmindia.com/?p=52631

Ten Golf to air PGA 2013
The golf channel will cover the 95th PGA Championship from August 8-11
 http://www.mxmindia.com/?p=52635

Preston Kevin Lewis to oversee India for Warner Bros Consumer Products
He will do that in addition to being Managing Director Australia and New Zealand for WBCP
http://www.mxmindia.com/?p=52646

1 Minute View: Minister Tewari goes qua-qua-qua
The information and broadcasting minister Manish Tewari loves the word ‘Qua’ and talkingon the contradictions in the media space
 http://www.mxmindia.com/?p=52680

Stories on 6th January

Like paid content, should RJ mentions be regulated?
While some marketers don't think it's unethical and the practice is good money for FM stations, will RJ mentions escape the regulator's ears?
http://www.mxmindia.com/2012/01/are-rj-mentions-unethical/


Suresh Balakrishna to join LMG, Premjeet Sodhi likely to replace NP Sathyamurthy (who is joining Mudra)
It's announcement time at LMG: Suresh Balakrishnan returns, Premjeet Sodhi to replace Sathya and Sudha Natrajan elevated
http://www.mxmindia.com/2012/01/suresh-balakrishna-to-join-lmg-premjeet-sodhi-likely-to-replace-np-sathyamurthy-who-is-joining-mudra/

Bajaj Allianz: 'Not keen on chasing numbers'
As a company, we are keen in doing a more stable business; we hope to deliver quality products with emphasis on strong customer satisfaction, says Bajaj Allianz product development head Rituraj Bhattacharya.
http://www.mxmindia.com/2012/01/bajaj-allianz-not-keen-on-chasing-numbers/

Samir Kale: 'We are specialists, not generalists'
CMCG's Samir Kale on how 2011 was a good year for the agency, how education is a sector to look forward to and why it is important for clients to give agencies their due by way of increased premiums.
http://www.mxmindia.com/2012/01/samir-kale-we-are-specialists-not-generalists/

Nestle India rolls out the Nescafe Plan
The plan reflects Nestle's business philosophy that it must create value for its shareholders as well as the communities where it operates
http://www.mxmindia.com/2012/01/nestle-india-rolls-out-the-nescafe-plan/

DDB Mudra Mumbai appoints Louella Rebello as ECD
Ms Rebello will be a part of Rajeev Raja's team and her immediate mandate will be to head the creative team at DDB Mumbai.
http://www.mxmindia.com/2012/01/ddb-mudra-mumbai-appoints-louella-rebello-as-ecd/

Mandeep Malhotra is President & Head, Mudra Max
Mr Malhotra will handle experiential businesses and retail cluster along with his current responsibility as Head, OOH
http://www.mxmindia.com/2012/01/mandeep-malhotra-elevated-to-president-head-mudra-max/

The Anchor: 9 reasons creativity in advertising is underpaid
Call it the mystique of art or just hardboiled application of effort, creativity still does not get its due in India. Sandeep Bomble draws up the chargesheet.
http://www.mxmindia.com/2012/01/the-anchor-sandeep-bombles-9-reasons-creativity-in-advertising-is-underpaid/

Anil Thakraney: Sach Ka Saamna: A new low in TV programming
There is no courage out here, only exploitation. Remove the prize money, and no one would want to appear on the show, that's the hard truth.
http://www.mxmindia.com/2012/01/hard-knocks-sach-ka-saamna-a-new-low-in-tv-programming/

Electoral politics or keeping people happy
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/rock-street-journal-founder-amit-saigal-no-more/