Stories on 6th Jun

We want to in the forefront when new media will merge with traditional: Anuj Gandhi
With the growing scope of monetizing multimedia content, IndiaCast, the all-new TV18 and Viacom18 jv, is poised for interesting times
http://www.mxmindia.com/2012/06/we-want-to-in-the-forefront-when-new-media-will-merge-with-traditional-anuj-gandhi-group-ceo-indiacast/

Mindshare elevates Ashutosh Srivastava, G'Man and Greet, unveils new 'global to local' structure
Mindshare has announced three key promotions: Ashutosh Srivastava is  Chairman and CEO for global emerging markets, and also the agency’s new global leader for products/services and talent development, R Gowthaman will take on the role of CEO for South and South East Asia and James Greet, currently CEO, Australia, will add Japan, Korea and New Zealand to his responsibilities, and also be APAC regional leader for talent.
http://www.mxmindia.com/2012/06/mindshare-elevates-ashutosh-srivastava-gman-and-greet-unveils-new-global-to-local-structure/

Five years of Creativeland Asia
Having survived and survived with flourish in the last five years has been no mean feat for Creativeland Asia. Team CLA and their clients talk to MxMIndia on what makes the agency such a hit.
http://www.mxmindia.com/2012/06/five-years-of-creativeland-asia/

Hungama Digital to manage Microsoft India’s social media
Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office
http://www.mxmindia.com/2012/06/hungama-digital-to-manage-microsoft-india%e2%80%99s-social-media/

Abhishek Rege & Doris Dey join Endemol India
Abhishek Rege appointed - Chief Operating Officer - Television; Doris Dey joins as Fiction Head
http://www.mxmindia.com/2012/06/endemol-india-announces-a-new-structure-aligned-to-its-growth-strategy/

Internet influences over 50% car buyers: Google
The offline study conducted by Nielsen on behalf of Google India at car showrooms in eight metros revealed that one in two car buyers conducted research online
http://www.mxmindia.com/2012/06/internet-influences-over-50-car-buyers-google/

Charlotte Chunawala named CEO of Cohn & Wolfe India
Two new offices open in India following recent Cohn & Wolfe expansion across China, Singapore, Malaysia and Indonesia
http://www.mxmindia.com/2012/06/charlotte-chunawala-named-ceo-of-cohn-wolfe-india/

Ram Kapoor continues to be favourite Hindi GEC character : Ormax Media
From CIL 9 onwards, Ram Kapoor continues to hold the first position. He is more popular than Priya who is at rank No. 4
http://www.mxmindia.com/2012/06/ram-kapoor-continues-to-be-the-favorite-character-of-hindi-gec-viewers-ormax-media/

Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012
Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives
http://www.mxmindia.com/2012/06/neo-prime-signs-frank-leboeuf-for-special-programming-on-uefa-euro-2012/

Make way for the men. Basics Life goes National
After their e-commerce store, www.basicslife.com opened, Hanif and Suhail Sattar feel the time is right to push for a national presence
http://www.mxmindia.com/2012/06/make-way-for-the-men-basics-life-goes-national/

DDB Mudra wins The Economist's Battle of Wits quiz
17 teams from various clients and media organizations participated in the quiz
http://www.mxmindia.com/2012/06/ddb-mudra-wins-the-economists-battle-of-wits-quiz/

Luxor signs Deepika Padukone as brand ambassador for Pilot
She will be seen in an aggressive multi-media campaign which will be created by Lowe Lintas
http://www.mxmindia.com/2012/06/luxor-signs-deepika-padukone-as-brand-ambassador-for-pilot/

Vivek Oberoi to flag off BIG FM's 'Cigarette Bhujao Life Banao' campaign
This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'
http://www.mxmindia.com/2012/06/vivek-oberoi-to-flag-off-big-fms-cigarette-bhujao-life-banao-campaign/

The Anchor: Sandeep Bomble on four ways agencies can attract top talent
Talented people are self-assured and positive that visibility through good work only, can win them fame and money and perks are the next obvious that will follow, says Sandeep Bomble
http://www.mxmindia.com/2012/06/the-anchor-sandeep-bomble-on-four-ways-agencies-can-attract-top-talent/

Anil Thakraney: Nano: Manufacturing success, marketing failure
The moment they positioned it as the 'poor man's' car, they took the sex out of the equation. No one wants to be perceived as a loser when it comes to his car
http://www.mxmindia.com/2012/06/anil-thakraney-nano-manufacturing-success-marketing-failure/

Stories on 23rd December

Claims, counter-claims rule again
Rival papers make counter-claims as IRS 2011 Q3 findings are out. There’s no need of words. We present tables of the toplines. The growth or degrowth percentages tell the story. Some spectacular successes. Others not so.
http://www.mxmindia.com/2011/12/claims-counter-claims-rule-again/

Palasa now creative partners with KG Beverages
Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ.
http://www.mxmindia.com/2011/12/palasa-now-creative-partners-with-kg-beverages/

India is a long-term play for us: Sukanti Ghosh, APCO
Unless we get PR out of being just press releases into being something a lot more sophisticated and holistic, we will not get the right people feels Sukanti Ghosh, MD, India for APCO.
http://www.mxmindia.com/2011/12/india-is-a-long-term-play-for-us/

TRAI issues consultation paper on digital cable
In order facilitate transformation to digital cable system, TRAI identified certain key issues that need to be determined.
http://www.mxmindia.com/2011/12/trai-issues-consultation-paper-on-issues-related-to-implementation-of-digital-addressable-cable-tv-systems/

IRS 2011Q3. Digital growth bestest. Cinema, Radio decline
As per the Indian Readership Survey (IRS) 2011 Q3 data, Cable & Satellite (C&S) and Internet are the two sectors which have shown the maximum growth in total reach. Radio, on the other hand, showed negative growth.
http://www.mxmindia.com/2011/12/digital-growth-bestest-as-per-irs-2011q3-cinema-radio-decline/

Vserv.mobi appoints Text 100 as its PR partner in India
The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.
http://www.mxmindia.com/2011/12/vserv-mobi-appoints-text-100-as-its-pr-partner-in-india/

Dance India Dance 3 premieres on December 24 at 8.30 pm
The crowds waiting for a chance to audition proved the show's popularity.
http://www.mxmindia.com/2011/12/dance-india-dance-3-premieres-on-december-24-at-8-30-pm/

The Anchor: 5 wishes for Santa to augment Digital growth in the country
Wide acceptance and understanding of the digital medium within the fraternity will lead to better returns. By Sameer Pitalwalla.
http://www.mxmindia.com/2011/12/the-anchor-5-wishes-for-santa-to-augment-digital-growth-in-the-country/

Hard Knocks: Did the flash mob benefit MM?
The question bothering me is the question that I am sure is bothering all brand managers: How did Mumbai Mirror as a brand gain from this event?.
http://www.mxmindia.com/2011/12/hard-knocks-did-the-flash-mob-benefit-mm/

Freaking News: Enough of Team Anna's high-handed ways
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/enough-of-team-annas-high-handed-ways/

Stories on 16th December

What's more important? Creativity or Effectiveness? Or both?
It's the oft-asked question, whose answer is obvious, as creative and marketing honchos tell us.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/

Palasa obtains the creative mandates for Housefull and Rawwar
Palasa, the creative workshop has added two new accounts to its kitty, Housefull and Rawwar.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/

Radio One likely to turn English in Mumbai & Delhi
FM radio network Radio One is likely to go 24x7 English for in Mumbai and Delhi stations.
http://www.mxmindia.com/2011/12/radio-one-to-turn-24x7-english-in-mumbai-and-delhi/

The MxM PR Channel Interiew: PR must look up to advertising: N S Rajan
PR also lacks enough qualified people, says Ketchum Sampark's N S Rajan in a refreshingly frank interview with MXM, on life post-acquisition and mid-slowdown.
http://www.mxmindia.com/2011/12/pr-must-look-up-to-advertising/

Got an idea? Write to Times Internet to help kickstart it
Applications are now open for the mentorship-driven accelerator program, which commences February 2012.
http://www.mxmindia.com/2011/12/got-an-idea-write-to-times-internet-to-help-kickstart-it/

Movies Now: One year old, strikes gold
Currently the channel reaches out to 100 million households and the plan is to get to the 140 million mark by end of next year.
http://www.mxmindia.com/2011/12/movies-now-one-year-old-strikes-gold/

Mudra meets WGC's golden rule
Mudra's campaign for WGC captured audience's attention at multiple relevant touch-points by giving higher weightage on innovations to break through an extremely cluttered media scenario.
http://www.mxmindia.com/2011/12/mudra-meets-wgcs-golden-rule/

Online tax special programme from moneycontrol.com
Master Your Money - Tax Special is designed to offer an interpersonal plane to impart information and knowledge to the participants.
http://www.mxmindia.com/2011/12/online-tax-special-programme-from-moneycontrol-com/

Disney Junior launches animated series for holidays
A Poem Is... is a short-form animated series showcasing poems for children set to scenes and imagery from classic Disney films and Tasty Time with ZeFronk will encourage kids to cook and have lots of fun along the way.
http://www.mxmindia.com/2011/12/disney-junior-launches-animated-series-for-holidays/

Channel No.1 for 6 weeks
The channel has grown by almost 15% since the previous week to consolidate its No.1 status.
http://www.mxmindia.com/2011/12/channel-v-no-1-for-6-weeks/

M ties up with Park Avenue for supplement
M, the lifestyle magazine for men, has tied up with Park Avenue to bring out an exclusive supplement on men's styles.
http://www.mxmindia.com/2011/12/m-ties-up-with-park-avenue-for-supplement/

The Anchor: 6 pointers for luxury advertisers when choosing a magazine
Mitrajit Bhattacharya has a few guidelines for big-ticket names looking for the right avenues.
http://www.mxmindia.com/2011/12/the-anchor-6-pointers-for-luxury-advertisers-when-choosing-a-magazine/

Anil Thakraney: Cut the Anna crusade
It's very clear by now that, drunk on the TV media's fan-like support, members of the team have become arrogant and Dubya-like in their attitude. The 'my way or the highway' deal. How healthy is that approach for democracy, we all know quite well.
http://www.mxmindia.com/2011/12/hard-knocks-cut-the-anna-crusade/

TV news = Bigg Boss?
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/tv-news-bigg-boss/