Stories on 8th Feb '16

Four ways to navigate uncharted digital waters
While the early birds are already in, it is still not too late to get some piece of the action, writes Karthik Kumar
http://www.mxmindia.com/2016/02/four-ways-to-navigate-uncharted-digital-waters/

Amith Prabhu: Creating Lasting Impressions
While legacies take a long time to be built, impressions are created every moment there is an interaction, writes Amith Prabhu
http://www.mxmindia.com/2016/02/amith-prabhu-creating-lasting-impressions/


VIP opts for Whyness as its creative agency
The brand has decided to take a bold move forward, in alliance with the creative stewardship of Whyness
http://www.mxmindia.com/2016/02/vip-opts-for-whyness-as-its-creative-agency/

RAM Ratings for Week 4 - Jan 17-23, 2016
Presenting RAM Ratings for Week 4 of 2016... that's January 17-23, 2016
http://www.mxmindia.com/2016/02/ram-ratings-for-week-4-jan-17-23-2016/

MEC India engineers a musical content collaboration for Mercedes Benz
Mercedes Project X - The Winner’s way - a unique branded content initiative involving five music maestros of India on one platform
http://www.mxmindia.com/2016/02/mec-india-engineers-a-musical-content-collaboration-for-mercedes-benz/

Zee Digital appoints Archana Anand as Business Head, DittoTV
Archana comes with close to 20 years of experience across domains
http://www.mxmindia.com/2016/02/zee-digital-appoints-archana-anand-as-business-head-dittotv/

Fourth Dimension Media completes 5yrs in India
The company operates with offices in Chennai, Mumbai and Delhi

http://www.mxmindia.com/2016/02/fourth-dimension-media-completes-5yrs-in-india/

Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/

Stories on 21st Dec '15

Trust before eyeballs
Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group
http://www.mxmindia.com/2015/12/trust-before-eyeballs/

Indrani Sen: English vs. Vernacular: The Language Anomaly
What kind of hybrid citizens we are producing in India who get educated in English medium, but depend on vernacular media for news, infotainment and entertainment, asks Indrani Sen
http://www.mxmindia.com/2015/12/indrani-sen-english-vs-vernacular-the-language-anomaly/

Everything is better when it's Outdoor, says new campaign for IOAA
IOAA also provides a common platform for the industry to take up issues at various government and non-government forums
http://www.mxmindia.com/2015/12/everything-is-better-when-its-outdoor-says-new-campaign-for-ioaa/

Indulekha: Common man's premium product
Managing Director Fayas MP could find a foothold for his premium brand in Kerala on the proposition that hair fall and hair loss cuts across demographic lines and hence the price should not matter
http://www.mxmindia.com/2015/12/indulekha-common-mans-premium-product/

RAM Ratings for Week 49 - Nov 29-Dec 5, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 29-December 5, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-49-nov-29-dec-5-2015/

SBI Life's new TVC urges people to fulfil their wishes
The campaign aims to amplify the idea of not having to compromise one's desires in order to save for the future
http://www.mxmindia.com/2015/12/sbi-lifes-new-tvc-urges-people-to-fulfil-their-wishes/

Amith Prabhu: 15 young professionals who show promise
Fifteen professionals whom I have either had the pleasure to work with or have heard of and are doing some amazing work within the organisation, writes Amith Prabhu
http://www.mxmindia.com/2015/12/amith-prabhu-15-young-professionals-who-show-promise/

Fountainhead Mumbai comes together under one roof
The company recently conducted a formal inaugural ceremony in which Annie Rickard, Global Chairman of MKTG, lit the lamp
http://www.mxmindia.com/2015/12/fountainhead-mumbai-comes-together-under-one-roof/

Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/