Stories on 8th Feb '16

Four ways to navigate uncharted digital waters
While the early birds are already in, it is still not too late to get some piece of the action, writes Karthik Kumar
http://www.mxmindia.com/2016/02/four-ways-to-navigate-uncharted-digital-waters/

Amith Prabhu: Creating Lasting Impressions
While legacies take a long time to be built, impressions are created every moment there is an interaction, writes Amith Prabhu
http://www.mxmindia.com/2016/02/amith-prabhu-creating-lasting-impressions/


VIP opts for Whyness as its creative agency
The brand has decided to take a bold move forward, in alliance with the creative stewardship of Whyness
http://www.mxmindia.com/2016/02/vip-opts-for-whyness-as-its-creative-agency/

RAM Ratings for Week 4 - Jan 17-23, 2016
Presenting RAM Ratings for Week 4 of 2016... that's January 17-23, 2016
http://www.mxmindia.com/2016/02/ram-ratings-for-week-4-jan-17-23-2016/

MEC India engineers a musical content collaboration for Mercedes Benz
Mercedes Project X - The Winner’s way - a unique branded content initiative involving five music maestros of India on one platform
http://www.mxmindia.com/2016/02/mec-india-engineers-a-musical-content-collaboration-for-mercedes-benz/

Zee Digital appoints Archana Anand as Business Head, DittoTV
Archana comes with close to 20 years of experience across domains
http://www.mxmindia.com/2016/02/zee-digital-appoints-archana-anand-as-business-head-dittotv/

Fourth Dimension Media completes 5yrs in India
The company operates with offices in Chennai, Mumbai and Delhi

http://www.mxmindia.com/2016/02/fourth-dimension-media-completes-5yrs-in-india/

Stories on 19th Aug 14

Somewhat Seriously: Martin beats Arnab 7-4 in Shadow Boxing
Sanjeev Kotnala presents his take on the IAA Conversations event with Sir Martin Sorrell and Arnab Goswami
http://www.mxmindia.com/2014/08/somewhat-seriously-martin-beats-arnab-7-4-in-shadow-boxing/

REALTY CHECK: Day 9 | Jackbastian Nazareth: After the elections, fence-sitting investors have become active
State governments need to adopt a proactive role in creating affordable housing and work on the public private partnership model with realtors to develop such projects, writes Jackbastian Nazareth, Group CEO, Puravankara Projects Limited
http://www.mxmindia.com/2014/08/realty-check-day-9-jackbastian-nazareth-after-the-elections-fence-sitting-investors-have-become-active/

Achche Din Aane Waale Hain: GroupM revises adspend growth to 12.5% from earlier 11.6%
Rejoice: GroupM has revised AdEx estimates to 12.5% from 11.6% released earlier this year
http://www.mxmindia.com/2014/08/achche-din-aane-waale-hain-groupm-revises-adspend-growth-to-12-5-from-earlier-11-6/

Ranjona Banerji: Why should the media bend when it can crawl?
The media continues with its long leash to the new government as it genuflects before each pronouncement writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-why-should-the-media-bend-when-it-can-crawl/

HDFC Life unveils a new ad campaign
Campaign to create awareness about the new and unique combination of features available in HDC Life’s term plan Click 2 Protect Plus
http://www.mxmindia.com/2014/08/hdfc-life-unveils-a-new-ad-campaign/

Business India appoints Fourth Dimension Media
Business India Publications has appointed Fourth Dimension Media Solutions as its sales concessionaire to strengthen its existing sales team and increase its strategic reach with clients and media houses
http://www.mxmindia.com/2014/08/business-india-appoints-fourth-dimension-media/

Fotocorp turns 10!
India's pioneering news photo agency now has a bank of over 3 lakh editorial images.
http://www.mxmindia.com/2014/08/fotocorp-turns-10/

Madhuri Dixit appointed Brand Ambassador for Mahakosh Edible Oils
TVC and marketing campaign featuring the leading Bollywood actress to follow soon
http://www.mxmindia.com/2014/08/madhuri-dixit-appointed-brand-ambassador-for-mahakosh-edible-oils/

What Ticks for Indian Consumers/ Family - Vijay Bobby and Avik Chattopadhyay
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vijay Bobby and Avik Chattopadhyay
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-vijay-bobby-and-avik-chattopadhyay/

Stories on 7th Oct '13

Do Indian Public Relations agencies need to reinvent to thrive?
The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business
http://www.mxmindia.com/2013/10/do-indian-pr-agencies-need-to-reinvent-to-thrive/

Online matrimonials ads leapfrog 124% since Jan '13: IAMAI-IMRB
Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million
http://www.mxmindia.com/2013/10/online-matrimonials-ads-leapfrog-124-since-jan-13-iamai-imrb/

Pheroza Bilimoria and Pradeep Guha receive IAA Champions Award
The veteran media professionals were felicitated at the International Advertising Association's 75th anniversary celebrations in London last week
http://www.mxmindia.com/2013/10/pheroza-bilimoria-and-pradeep-guha-receive-iaa-champions-award/

TelevisionPost launches. Armed with research, will go part-pay soon
The B2B media space specialising on television and allied industries dominated by IndianTelevision.com finally has competition
http://www.mxmindia.com/2013/10/televisionpost-launches-armed-with-research-will-go-part-pay-soon/

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers
Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar
http://www.mxmindia.com/2013/10/amith-prabhu-beggars-are-not-choosers-but-in-chicago-they-also-know-how-not-to-be-losers/

Reviewing the Reviews: Besharam is savaged by critics
Ranbir Kapoor's golden boy image took a bit of battering with Besharam as most critics hovered at the 1.5 stars mark for the film, notes Deepa Gahlot
http://www.mxmindia.com/2013/10/reviewing-the-reviews-besharam-is-savaged-by-critics/

FoxyMoron adds colour to Maybelline's digital campaign
Digital media firm FoxyMoron has been engaged to launch Maybelline New York's Color Show across platforms like Facebook, Twitter and Instagram
http://www.mxmindia.com/2013/10/foxymoron-adds-colour-to-maybellines-digital-campaign/

Fourth Dimension Media says 'Vannakkam' to Mumbai
Chennai-based media outsourcing firm Fourth Dimension Media opens office in Mumbai
http://www.mxmindia.com/2013/10/fourth-dimension-media-says-vannakkam-to-mumbai/

Stories on 26th Aug '13

Jobs in Media: Slow & Unsteady
Pink slips, pay cuts and no fresh hiring see a severe slowdown in the Indian media sector
 http://www.mxmindia.com/?p=53264

Newspapers, digital must co-exist for survival: INMA South Asia Conference 2013
The main takeaway from the conference in less than 140 characters: Newspapers and Digital will co-exist. Concentrate on just one, and you’ll perish. Short video clips are the future and revenue-friendly
http://www.mxmindia.com/?p=53273

ASCI upholds plaints against 3 online and 1 YouTube ad
The Consumer Complaints Council of advertising self-regulator Advertising Standard Council of India upheld complaints against 144 out of 174 ads in June 2013
http://www.mxmindia.com/?p=53263

Amith Prabhu: Modi's online Public Relations campaign
Narendra Modi has taken the lead in online outreach and politicians from his own party and those from others have a lot of catching up to do, writs Amith Prabhu
http://www.mxmindia.com/?p=53262

Reviewing the Reviews: 2.5-4 stars for Madras Cafe
Madras Cafe won some heartfelt praise, some grudging, and ratings from 2.5 to 4, which can confuse readers of multiple media
http://www.mxmindia.com/?p=53261

'Heritage music' channel InSync gets Aidem for adsales
Aidem excited about the channel which will air classical music and more
http://www.mxmindia.com/?p=53293

Fourth Dimension takes Sanjeev Kapoor to Kochi for live show
Fourth Dimension takes Sanjeev Kapoor to Kochi live, the third in South India, after Coimbatore and Bengaluru
http://www.mxmindia.com/?p=53272