Stories on 14th Mar '17

Time to show the door to Exit Polls?
Either editors don't listen to what reporters tell them or reporters doctor their reports to fit newsroom ideas, rues Ranjona Banerji
http://www.mxmindia.com/?p=100703

HDFC MF's fight against cancer in new TVC
Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign
http://www.mxmindia.com/?p=100668

Famous Innovations appoints Namit Prasad to head Planning
Prasad comes with over 10 years of experience in Brand Planning & Strategy
http://www.mxmindia.com/?p=100676

Six months is all it takes to undergo change, affirms OLX in latest campaign
OLX releases new brand campaign derived from latest trends & consumer insights
http://www.mxmindia.com/?p=100674

Organic Harvest urges consumers to get closer to nature
Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime
http://www.mxmindia.com/?p=100673

Amagi Media Labs announces the launch of Amagi Measure
Recently, Amagi partnered with India’s apex television viewership monitoring body - BARC India to monitor geo targeted TV campaigns
http://www.mxmindia.com/?p=100672

Ranveer Singh promotes #InLoveWithSwitzerland
The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland
http://www.mxmindia.com/?p=100671

Stories on 24th Nov '15

It's Mindshare (& PHD) again for HUL!
Unilever renews media relationship with Mindshare in India for non-digital duties, and with PHD for digital
http://www.mxmindia.com/2015/11/its-mindshare-phd-again-for-hul/

Govind Pandey to join TBWA\India as CEO
Pandey was COO of McCann Worldgroup India until recently
http://www.mxmindia.com/2015/11/govind-pandey-to-join-tbwaindia-as-ceo/

Tyroo eyes global expansion
Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web
http://www.mxmindia.com/2015/11/tyroo-eyes-global-expansion/

Indian Express Group announces investments in emerging companies
PayMango India Pvt Ltd. meanwhile, is a mobile marketplace platform for local businesses to manage and market their customer base
http://www.mxmindia.com/2015/11/indian-express-group-announces-investments-in-emerging-companies/

Ranjona Banerji: How dare you tell the media what to do: we solved the Sheena Bora case!
"The rest of the world meanwhile was concentrating on the challenges of terrorism, the Islamic State, the situation in Syria, the search for terrorists in Belgium, the connections between past policies and present problems and so on. Nowhere close to as important as whom Arvind Kejriwal hugs," writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-how-dare-you-tell-the-media-what-to-do-we-solved-the-sheena-bora-case/

Ramesh Narayan to helm Abby Awards Governing Council for Goafest 2016
Ramesh Narayan declared the chairman of AGC for Goafest 2016
http://www.mxmindia.com/2015/11/the-ad-club-and-aaai-announce-the-awards-governing-council-for-goafest-2016/

Rahul Nangia made NCD at L&K Saatchi & Saatchi
Rahul has been credited with the creation of the iconic 'Hum Mein Hain Hero' for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda
http://www.mxmindia.com/2015/11/rahul-nangia-made-ncd-at-lk-saatchi-saatchi/

Maxus makes key senior appointments
Vidur Patney appointed as National Director Experiential Marketing & Pooja Verma as Head of Maxus ESP
http://www.mxmindia.com/2015/11/maxus-makes-key-senior-appointments/

Milk Mantra aims to bring about a 'Paribartan' in Odisha
Aims to make consumers directly impact farmers of Ethical Milk Sourcing programme by choosing healthy and nutritious Milky Moo
http://www.mxmindia.com/2015/11/milk-mantra-aims-to-bring-about-a-paribartan-in-odisha/

'Upgrade' takes a new meaning in OLX's latest ad
The campaign through a new TVC urges consumers to upgrade their mindset and not give up on their dreams as there is always a good bargain on OLX

http://www.mxmindia.com/2015/11/upgrade-takes-a-new-meaning-in-olxs-latest-ad/

Stories on 5th Jun 14

Meet the whizkid CEOs
Up-close with the Kumaran Brothers - Shravan (14) and Sanjay (12) - who wowed the ad and media frat at Goafest last week
http://www.mxmindia.com/2014/06/we-only-fight-over-chocolates-and-compare-who-has-eaten-the-most/

SMG Convonix creates digital campaign for OLX
The engaging digital campaign spans across desktop and Mobile for OLX
http://www.mxmindia.com/2014/06/smg-convonix-creates-digital-campaign-for-olx/

Marching Ants bags two new clients
Agency wins account for 'bindass' and the summer campaign  for edutainment theme park, "KidZania
http://www.mxmindia.com/2014/06/marching-ants-bags-two-new-clients/

Milestone Media bags OOH mandate for Reliance Communications
The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength
http://www.mxmindia.com/2014/06/milestone-media-bags-ooh-mandate-for-reliance-communications/

Axis gets Deepika Padukone to take its brand philosophy ahead
The campaign highlights Axis Bank's journey as a customer centric bank
http://www.mxmindia.com/2014/06/axis-gets-deepika-padukone-to-take-its-brand-philosophy-ahead/

Cannes sees record number of entries from across the globe
The awards show has received over 37,400 entries from 97 countries across 17 categories
http://www.mxmindia.com/2014/06/cannes-sees-record-number-of-entries-from-across-the-globe/

CenturyPly takes an aggressive route for digital campaign
The digital campaign by Webitude aims at engaging with audiences via new age media
http://www.mxmindia.com/2014/06/centuryply-takes-an-aggressive-route-for-digital-campaign/

Sony AATH to broadcast FIFA World Cup matches in Bengali
Sony AATH would offer Bengali language feed for the first time ever on satellite television for an international sporting event

http://www.mxmindia.com/2014/06/sony-aath-to-broadcast-fifa-world-cup-matches-in-bengali/

Stories on 27th Mar'14

7 trends about the 'Ambitious, Balanced, Confident' Woman
Presenting highlights from Elephant Design's Trendswatch on the new Indian woman
http://www.mxmindia.com/2014/03/7-trends-about-the-ambitious-balanced-confident-woman/

HT, Hindu & ABP groups get together to offer single-platform reach to advertisers
OneIndia, available by invitation to select display advertisers only, offers the unique benefit of a single-platform reach comparable and incremental to television
http://www.mxmindia.com/2014/03/ht-hindu-abp-groups-get-together-to-offer-single-platform-reach-to-advertisers/

IPAN H+K Strategies announces new leadership
Hill+Knowlton Strategies has announced changes to the leadership in two of its offices in India
http://www.mxmindia.com/2014/03/ipan-hk-strategies-announces-new-leadership/

21st Century Fox announces Board & Executive leadership changes
The Board has appointed Lachlan Murdoch Non-Executive Co-Chairman and James Murdoch has been elevated to the position of Co-Chief Operating Officer
http://www.mxmindia.com/2014/03/21st-century-fox-announces-board-executive-leadership-changes/

OLX says SELLphone, as it launches mobile app
The TVC shows an empowered, smart, and vivacious woman protagonist, and reinforces the ease and simplicity of the OLX Mobile App

http://www.mxmindia.com/2014/03/olx-says-sellphone-as-it-launches-mobile-app/