Stories on 24th Nov '15

It's Mindshare (& PHD) again for HUL!
Unilever renews media relationship with Mindshare in India for non-digital duties, and with PHD for digital
http://www.mxmindia.com/2015/11/its-mindshare-phd-again-for-hul/

Govind Pandey to join TBWA\India as CEO
Pandey was COO of McCann Worldgroup India until recently
http://www.mxmindia.com/2015/11/govind-pandey-to-join-tbwaindia-as-ceo/

Tyroo eyes global expansion
Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web
http://www.mxmindia.com/2015/11/tyroo-eyes-global-expansion/

Indian Express Group announces investments in emerging companies
PayMango India Pvt Ltd. meanwhile, is a mobile marketplace platform for local businesses to manage and market their customer base
http://www.mxmindia.com/2015/11/indian-express-group-announces-investments-in-emerging-companies/

Ranjona Banerji: How dare you tell the media what to do: we solved the Sheena Bora case!
"The rest of the world meanwhile was concentrating on the challenges of terrorism, the Islamic State, the situation in Syria, the search for terrorists in Belgium, the connections between past policies and present problems and so on. Nowhere close to as important as whom Arvind Kejriwal hugs," writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-how-dare-you-tell-the-media-what-to-do-we-solved-the-sheena-bora-case/

Ramesh Narayan to helm Abby Awards Governing Council for Goafest 2016
Ramesh Narayan declared the chairman of AGC for Goafest 2016
http://www.mxmindia.com/2015/11/the-ad-club-and-aaai-announce-the-awards-governing-council-for-goafest-2016/

Rahul Nangia made NCD at L&K Saatchi & Saatchi
Rahul has been credited with the creation of the iconic 'Hum Mein Hain Hero' for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda
http://www.mxmindia.com/2015/11/rahul-nangia-made-ncd-at-lk-saatchi-saatchi/

Maxus makes key senior appointments
Vidur Patney appointed as National Director Experiential Marketing & Pooja Verma as Head of Maxus ESP
http://www.mxmindia.com/2015/11/maxus-makes-key-senior-appointments/

Milk Mantra aims to bring about a 'Paribartan' in Odisha
Aims to make consumers directly impact farmers of Ethical Milk Sourcing programme by choosing healthy and nutritious Milky Moo
http://www.mxmindia.com/2015/11/milk-mantra-aims-to-bring-about-a-paribartan-in-odisha/

'Upgrade' takes a new meaning in OLX's latest ad
The campaign through a new TVC urges consumers to upgrade their mindset and not give up on their dreams as there is always a good bargain on OLX

http://www.mxmindia.com/2015/11/upgrade-takes-a-new-meaning-in-olxs-latest-ad/

Stories on 17th Jan '14

Marathon time for Mumbai's media mavens
Top media and marketing pros are set to run the Mumbai Marathon on Sunday, Jan 19. Some are stressing about it, some running to destress & many others just for fun
http://www.mxmindia.com/2014/01/marathon-time-for-mumbais-media-mavens/

The clock is ticking... Guidelines on TV audience measurement issued. 30 days wef Jan 16
The order on the guidelines uploaded on the Ministry of Information and Broadcasting website is dated January 16 and it clearly states that the guidelines will come into force 30 days from the date of issuance
http://www.mxmindia.com/2014/01/the-clock-is-ticking-guidelines-on-tv-audience-measurement-issued-30-days-wef-jan-16/

Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul
The ability for non-fiction programming to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-2014-15-time-for-hindi-non-fiction-overhaul/

Ranjona Banerji: When newsmedia went nuts about Tharoor
Journalists use the term "judgment call" on what to make of news. But was this front-page worthy for L'affaire Shashi Tharoor, wonders Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-when-newsmedia-went-nuts-about-tharoor/

94.3 Radio One hikes ad rates by 20%
The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1
http://www.mxmindia.com/2014/01/94-3-radio-one-hikes-ad-rates-by-20/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings

http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/