Stories on 21st Sep '16

Tom Goodwin on digital media & the future

One of the foremost futurists in the media, the Havas Media Senior VP was in India recently to speak at Melt. A quick text and video chat with him. Read more

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Sanjeev Kotnala: 101 days to the new year! Fire second cylinder on September 22... take the 100-day challenge

September 22 is just another day in the calendar. It is the 266th day of 2016. The new year is just 100 days away, writes Sanjeev Kotnala. Read more

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The Social Street beefs up leadership team

Shonali Sharmaa and Shilov Mani will report to Mandeep Malhotra and will be based in Mumbai. Read more

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Siemens turns focus on 'Ingenuity for life'

New brand claim "Ingenuity for life" sums up what Siemens stands for: engineering expertise, genius, innovation and a sense of responsibility. Read more

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Nawazuddin and Bobby Simha to endorse Vodafone's latest offering - Flex

Vodafone's latest campaign  Vodafone FLEX - 'Prepaid bana very very aasan' brings back common man approach. Read more

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Akshay steps up proposition for Honda's latest technology offering

Actor Akshay Kumar narrates Honda's 'CBS with Equalizer' technology. Read more

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Farhan Akhtar highlisghts advantages of latest Dulux offering

The TVC encapsulates the brand's ability to protect home exteriors from nature's fury, owing to its double defense technology. Read more

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Sun Estates entrusts entire digital mandate to Rage Communications

Rage Communications will also work on improving Sun Estates organic search performance as well as provide an interactive web experience. Read more

Stories on 6th May '15

So who did the 'keeda' on BARC with the MIB?
MxMIndia has had a simple, one-line view on this: The government must have no role in audience measurement
http://www.mxmindia.com/2015/05/so-who-did-the-keeda-on-barc-with-the-mib/

Srinivasan Swamy & Ramesh Narayan declared IAA Champions
The IAA Inspire Awards were created to celebrate IAA members who have achieved leadership excellence and contributed their vision, ideas, efforts and services
http://www.mxmindia.com/2015/05/srinivasan-swamy-ramesh-narayan-declared-iaa-champions/

ZETC opts for a vibrant new look
The new look reflects the outlookof the channel tocreate a stronger connect with the youth
http://www.mxmindia.com/2015/05/zetc-opts-for-a-vibrant-new-look/

O&M unveils campaign for NCPA & SOI
The truth is, Western Classical music is enjoyable at every age
http://www.mxmindia.com/2015/05/om-unveils-campaign-for-ncpa-soi/

Kyoorius announces speaker lineup for MELT:2015
MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD
http://www.mxmindia.com/2015/05/kyoorius-announces-speaker-lineup-for-melt2015/

Sanjeev Kotnala: Kyoorius: Awarding the Work, not the Organisation or the Individual
Last year, the Kyoorius Awards surprised us with scale and style and it promises to be much bigger this year, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-kyoorius-awarding-the-work-not-the-organisation-or-the-individual/

Tie-ups with movie producers and ad agencies can promote Indie talent: Farout Media
The music rights management and talent development company was co-founded by Farhan Akhtar, Anurag Rao and Excel Entertainment

http://www.mxmindia.com/2015/05/tie-ups-with-movie-producers-and-ad-agencies-can-promote-indie-talent-farout-media/

Stories on 2nd Apr '15

Meet the Media Superviewer!
The entire deck from a special Nielsen study on the tribe of heavy internet users with a corresponding high level of dependency on connectivity
http://www.mxmindia.com/2015/04/meet-the-media-superviewer/

Dr Uday Nirgudkar takes charge as Editor of dna as CP Surendran quits
His name appears in the newspaper's imprint with effect from today
http://www.mxmindia.com/2015/04/dr-uday-nirgudkar-takes-charge-as-editor-of-dna-as-cp-surendran-quits/

No edition tomorrow. We're closed for Good Friday
We'll be back on Monday, April 6 with our scheduled updates and newsletter
http://www.mxmindia.com/2015/04/no-edition-tomorrow-were-closed-for-good-friday/

Mondelez unveils 'Jiyo Lightum Light' moment for Perk
In the TVC, Alia is seen in a playful and mischievous avatar, bringing to life Perk's new 'Jiyo Lightum Light' campaign
http://www.mxmindia.com/2015/04/mondelez-unveils-jiyo-lightum-light-moment-for-perk/

Sanjeev Kotnala: 'Be bad and don't hold back when it comes to creativity'
Stretch yourself and don't give in to constraints, even if it is always under the shadow of losing clients. The idea is to do something unexpected, says Sanjeev Kotnala about his learnings from the recently-held Adfest in Thailand
http://www.mxmindia.com/2015/04/sanjeev-kotnala-be-bad-and-dont-hold-back-when-it-comes-to-creativity/

Maxus creates special innovation platform for Vodafone
The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures
http://www.mxmindia.com/2015/04/maxus-creates-special-innovation-platform-for-vodafone/

EEMAGINE Summit to be held in Delhi next week
The convention is being hosted at the FICCI House
http://www.mxmindia.com/2015/04/eemagine-summit-to-be-held-in-delhi-next-week/

TVS Tyres launches new TVC campaign
Riding on the 'Change' thought process we are witnessing in India, the TVC aptly brings out the relevance of the new brand identity
http://www.mxmindia.com/2015/04/tvs-tyres-launches-new-tvc-campaign/

Kalyan Jewellers unveils star-studded campaign
The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor
http://www.mxmindia.com/2015/04/kalyan-jewellers-unveils-star-studded-campaign/

Dulux Velvet Touch's new campaign redefines wall decoration
Dulux Velvet Touch's Fashion Trends is an offering of high-end emulsions (decorative paints)

http://www.mxmindia.com/2015/04/dulux-velvet-touchs-new-campaign-redefines-wall-decoration/

Stories on 9th Oct '12

The Magic of Narrative
Telling the story is what advertising is about; and a story well told is a product well sold. So does the narrative style work or is it better to be direct?
http://www.mxmindia.com/2012/10/the-magic-of-narrative/

Jaldi 5 with Geetha Shiv: Family content can add to Bigg Boss eyeballs
Geetha Shiv, National Director, Analytics & Insight, MEC, on reality shows, ratings and of course the Bigg topic of the day
http://www.mxmindia.com/2012/10/jaldi-5-with-geetha-shiv-family-content-can-add-to-bigg-boss-eyeballs/

Triton takes the business approach to planning
Triton Communications has appointed Pankaj Arora as their National Planning Director, in a clear shift from the traditional approach, wherein a planning head has been a planner for the better part of his career if not all of it
http://www.mxmindia.com/2012/10/triton-takes-the-business-approach-to-planning/

Set-top boxes consume lesser power than CFLs: MIB
As the Sunset Date of digitization approaches, I&B Ministry has clarified that Set Top Boxes consume lesser power than a CFL
http://www.mxmindia.com/2012/10/set-top-boxes-consume-lesser-power-than-cfls-mib/

Reliance Broadcast announces key appointments
Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head - West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West - Language TV
http://www.mxmindia.com/2012/10/reliance-broadcast-announces-key-appointments/

Chitralekha presents 3rd edition of Watch World Awards
The Watch World Awards 2012 hosted by the Chitralekha Group is all set to return on October 12
http://www.mxmindia.com/2012/10/chitralekha-presents-3rd-edition-of-watch-world-awards/

Bhupesh Bhandari's book 'Spectrum Grab' released
The Senior Associate Editor of Business Standard has penned a 272-page book that follows the question trail and tracks just how the words 2G and scam got permanently and irrevocably inked together
http://www.mxmindia.com/2012/10/bhupesh-bhandaris-book-spectrum-grab-released/

Big CBS network to simulcast American Idol
The newest season of the popular reality show will start airing from October 8 with Reliance Mobile, Microsoft and Nivea as sponsors
http://www.mxmindia.com/2012/10/big-cbs-network-to-simulcast-american-idol/

Eric Marlow joins Jump Games as VP-Global Studios
Reliance Entertainment Digital's game division Jump Games, a leading international publisher and developer mobile games, apps, and content, has brought on board Eric Marlow as Vice President in charge of their Global Studios
http://www.mxmindia.com/2012/10/eric-marlow-joins-jump-games-as-vp-global-studios/

The Anchor: 5 ways clients can get the best out of their agency
How to get - and keep - a great agency, courtesy of Anirudha Mukhedkar. Clients, listen up!
http://www.mxmindia.com/2012/10/the-anchor-5-ways-clients-can-get-the-best-out-of-their-agency/

Debrief: Visa Debit: Plays the 'Swades' card
The ad is much too contrived, and it fails to connect. The big pay-off, that of changing lives, gets completely lost in all the info and the din that's squeezed into 30 seconds
http://www.mxmindia.com/2012/10/debrief-visa-debit-plays-the-swades-card/

Ranjona Banerji: When Arnab congratulated Rajat Sharma...
And why all Indian TV editors should give themselves a 10-minute window where they speak and the rest of the world listens. and then allow their guests to have their say
http://www.mxmindia.com/2012/10/ranjona-banerji-when-arnab-congratulated-rajat-sharma/

Signposts... October 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-9/

Stories on 9th September

All set for new highs @ AdAsia 2011

http://www.mxmindia.com/2011/09/adasia-2011-a-new-benchmark-in-the-making/

Shashi Sinha will be Big Boss at Ad Club Bombay

Lodestar CEO Shashi Sinha is set to be the new President of the Advertising Club Bombay

http://www.mxmindia.com/2011/09/shashi-sinha-will-be-big-boss-at-ad-club-bombay-2/

I Venkat is new top cop for ad world

Eenadu's I Venkat is elected new Chairman of ASCI

http://www.mxmindia.com/2011/09/i-venkat-is-new-top-cop-for-ad-world/

HUL, Titan Xylys, UB Group rope in Farhan Akhtar as brand ambassador

http://www.mxmindia.com/2011/09/hul-titan-xylys-ub-group-rope-in-farhan-akhtar-as-brand-ambassador/