Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 23rd September

Can Sony be GEC #1?

Will the KBC magic help MSM’s Man Jit and N P Singh turn kings of the Hindi GEC arena?

http://www.mxmindia.com/2011/09/can-sony-be-gec-1/

Mediaah!: Is Arnab Goswami the "over-the-top anchor" in the TOI ad?

Mediaah! tries to find out which of the news channel stars fit the Times of India descriptor of over-the-top anchors

http://www.mxmindia.com/2011/09/is-arnab-the-over-the-top-anchor-in-the-toi-ad/

First on MxMIndia: Slowdown forces Bright Outdoor to give up BEST bus biz

Bright Outdoor halts its BEST journey; fresh tender to open next month

http://www.mxmindia.com/2011/09/first-on-mxmindia-best-buses-won%E2%80%99t-be-so-bright/

Hard Knocks:Journos,keep your distance from celebs

At the root of good journalism lies the Lakshman Rekha with celebs, writes Anil Thakraney in context of over-bonding of some journos and celebs over Twitter

http://www.mxmindia.com/2011/09/hard-knocks-dear-journos-keep-your-distance-from-celebs/

94.3 Radio One empowers its listeners

94.3 Radio One has completed five years in the Bangalore market and has initiated a campaign to give its listeners the power to choose what they want to hear on radio by organizing a public feedback forum

http://www.mxmindia.com/2011/09/94-3-radio-one-empowers-its-listeners/

The fast and the gorgeous on NDTV Good Times

NDTV Good Times unveils The Fast and The Gorgeous faces of The Force India F1 team

http://www.mxmindia.com/2011/09/the-fast-and-the-gorgeous-on-ndtv-good-times/

Discovery’s Curiosity answers those awkward questions

Discovery Channel to uncover some of life’s biggest questions, Curiosity to air from October 17

http://www.mxmindia.com/2011/09/discovery%E2%80%99s-curiosity-answers-those-awkward-questions/

Business Standard celebrates use of Hindi in biz

Celebration of Hindi Diwas by Business Standard Hindi, promoting the use of the language in business.

http://www.mxmindia.com/2011/09/business-standard-celebrates-use-of-hindi-language-in-business/

Riot moves to SK&V Communications

Cool young brand Riot has found the right partner in SK&V Communications.

http://www.mxmindia.com/2011/09/riot-moves-to-skv-communications/

UFO Moviez now holds 52% stake in Scrabble Ent

UFO Moviez picks up 26% more in digital cinema systems provider Scrabble Entertainment to take total stake to 52%

http://www.mxmindia.com/2011/09/ufo-moviez-now-holds-52-stake-in-scrabble-ent/

Choice between lion and jackal: Santosh Bhartiya

Founder of Chauthi Duniya Santosh Bhartiya on greedy media owners and corruption in journalism.

http://www.mxmindia.com/2011/09/the-state-of-the-fourth-estate/

Editor Pataudi/Tribute by Vivek Sengupta

Editor-turned-public affairs advistor Vivek Sengupta remembers Tiger Pataudi

http://www.mxmindia.com/2011/09/editor-pataudi-tribute-by-vivek-sengupta/

The Anchor: Pradeep Chopra on 8 mistakes marketers make about social media

http://www.mxmindia.com/2011/09/the-anchor-pradeep-chopra-on-8-mistakes-marketers-make-about-social-media/