Stories on 2nd Mar '17

Internet users to cross 450mn by mid-2017: IAMAI-IMRB
There is 60% internet penetration in Urban India while the number for Rural India is only 17% penetration, notes the report
http://www.mxmindia.com/?p=100291

Jaisurya Das: If I can't wear shorts to office, how different are we from BHU?
Media veteran and MxMIndia Contributing Editor Jaisurya Das responds to career-related (and sometimes personal) questions from readers
http://www.mxmindia.com/?p=100254

Total viewership jumps 18% as BARC updates TV universe
Joint industry body BARC India has released its weekly viewership data basis a revised Universe Estimate (UE)
http://www.mxmindia.com/?p=100311

Medulla hires from mainline agencies to "push boundaries" in healthcare
Joining Medulla are three key people from mainline advertising agencies to "push the creative boundaries in healthcare"
http://www.mxmindia.com/?p=100260

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100253

Maruti's new engine roars in new ad
The new BoosterJet Engine delivers exceptional power and torque with lower emissions
http://www.mxmindia.com/?p=100261

Salt Brand Solutions hosts Facebook Live Pitch
The reason Salt chose to do so was because it believes the current processes are rational and flawed
http://www.mxmindia.com/?p=100258

Lokmat Sur Jyotsna Award is a platform for aspiring singers in India
Awards to recognise exceptionally talented singers and musicians
http://www.mxmindia.com/?p=100257

My FM celebrates a decade in Chandigarh
Hosted a big music and entertainment festival in the tricity
http://www.mxmindia.com/?p=100259

Willow TV strengthens portfolio with IPL 2017
Willow previously broadcast the IPL in 2014, at the time setting cricket viewership records in the United States
http://www.mxmindia.com/?p=100199

Red Label Tea out with another thought-provoking campaign
Tea can't cure Alzheimer's but it can cure loneliness
http://www.mxmindia.com/?p=100137

Kabir Bedi named brand ambassador for Sightsavers
Since 1966, Sightsavers has worked in their three core areas - Social Inclusion, Inclusive Education and Eye Health
http://www.mxmindia.com/?p=100136

Ranveer Singh to showcase attributes of Carrera as brand ambassador
Ranveer has been an ideal casting choice for his unique sense of style and attitude that perfectly blends with the brand’s image, notes a communique
http://www.mxmindia.com/?p=100129

Stories on 5th Jun 14

Meet the whizkid CEOs
Up-close with the Kumaran Brothers - Shravan (14) and Sanjay (12) - who wowed the ad and media frat at Goafest last week
http://www.mxmindia.com/2014/06/we-only-fight-over-chocolates-and-compare-who-has-eaten-the-most/

SMG Convonix creates digital campaign for OLX
The engaging digital campaign spans across desktop and Mobile for OLX
http://www.mxmindia.com/2014/06/smg-convonix-creates-digital-campaign-for-olx/

Marching Ants bags two new clients
Agency wins account for 'bindass' and the summer campaign  for edutainment theme park, "KidZania
http://www.mxmindia.com/2014/06/marching-ants-bags-two-new-clients/

Milestone Media bags OOH mandate for Reliance Communications
The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength
http://www.mxmindia.com/2014/06/milestone-media-bags-ooh-mandate-for-reliance-communications/

Axis gets Deepika Padukone to take its brand philosophy ahead
The campaign highlights Axis Bank's journey as a customer centric bank
http://www.mxmindia.com/2014/06/axis-gets-deepika-padukone-to-take-its-brand-philosophy-ahead/

Cannes sees record number of entries from across the globe
The awards show has received over 37,400 entries from 97 countries across 17 categories
http://www.mxmindia.com/2014/06/cannes-sees-record-number-of-entries-from-across-the-globe/

CenturyPly takes an aggressive route for digital campaign
The digital campaign by Webitude aims at engaging with audiences via new age media
http://www.mxmindia.com/2014/06/centuryply-takes-an-aggressive-route-for-digital-campaign/

Sony AATH to broadcast FIFA World Cup matches in Bengali
Sony AATH would offer Bengali language feed for the first time ever on satellite television for an international sporting event

http://www.mxmindia.com/2014/06/sony-aath-to-broadcast-fifa-world-cup-matches-in-bengali/

Stories on 10th Jan '14

End of the road for TAM?
Does the cabinet approval for the TRAI guidelines mean the end of the way TAM is owned or run currently? Perhaps. An analysis
http://www.mxmindia.com/2014/01/end-of-the-road-for-tam/


Shailesh Kapoor | TV Ratings: Take It Easy, TRAI. Come Soon, BARC
The TRAI guidelines on TV ratings, while well-intended, have a "meddling" feel to them, which fear may slow down BARC’s progress, fears Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-tv-ratings-take-it-easy-trai-come-soon-barc/


177 case studies shortlisted for Effie 2013
The Effie 2013 awards night will now be held on Friday, January 17 in Mumbai at the Taj Lands End.
http://www.mxmindia.com/2014/01/177-case-studies-shortlisted-for-effie-2013/


VServ infographic on mobile app development
Based on a survey of 1500 app developers, a VServ infographic showcases statistics and trends about app development while highlighting preferred platforms and development tools
http://www.mxmindia.com/2014/01/vserv-infographic-on-mobile-app-development/


Ranjona Banerji: Debauchery UnLtd on News TV
Watching Arnab Goswami and Rahul Kanwal makes Ranjona Banerji feel for the star anchors. What they really want is a platform where they can share their opinions with the world, she writes. Instead, they’re stuck in a format where they have to ask other people for their opinions
http://www.mxmindia.com/2014/01/ranjona-banerji-debauchery-unltd-on-news-tv/


Bharti AXA General Insurance takes streets to spread health insurance awareness
The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Nimbus Sport facilitates Liverpool FC & Xolo partnership
Nimbus helps Liverpool Football Club ink first regional marketing partnership in India with Xolo
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Dainik Bhaskar starts work on 3rd edition of 'Mosaic'
Mosaic 2014 will champion print advertising by publishing top creative work from India
http://www.mxmindia.com/2014/01/dainik-bhaskar-starts-work-on-3rd-edition-of-mosaic/


Dhoni's Helicopter Shot in Kiwi series only on Sony Six
Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand - India 5ODI+2Tests series
http://www.mxmindia.com/2014/01/dhonis-helicopter-shot-in-kiwi-series-only-on-sony-six/

Stories on 3rd Jan '14

Kejriwal Is News, News Is Kejriwal
The political news on TV and in the papers was getting way too predictable of late and Arvind Kejriwal is the man with the twist, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/kejriwal-is-news-news-is-kejriwal/


N P Singh is CEO, MSM
Longstanding Chief Operating Officer of Multi Screen Media, N P Singh, has been appointed CEO
http://www.mxmindia.com/2014/01/n-p-singh-is-ceo-msm/


IAA calls for entries to Olive Crown Awards
The last date for entries for the first and only awards for creative excellence in communicating sustainability is January 31, 2014. Entry form can be downloaded from iaaindiachapter.org
http://www.mxmindia.com/2014/01/iaa-calls-for-entries-to-olive-crown-awards/


More than just a new year greeting. On 40th anniv, RK Swamy Hansa to donate Rs 400 to charity on every click
The greeting carries with it an offer to donate Rs 400 to a charity on behalf of the recipients who are required to indicate their choice of donation to the cause of either education or healthcare by clicking on a button.
http://www.mxmindia.com/2014/01/more-than-just-a-new-year-greeting-on-40th-anniv-rk-swamy-hansa-to-donate-rs-400-to-charity-on-every-click/

The 3-D Art Director. Ivan Arthur on Sudhir Deokar
Ivan Arthur, former National Creative Director of Hindustan Thompson Associates (what's now called JWT), pays tribute to Sudhir Deokar, his soulmate and creative chief of HTA's hyperactive Mumbai office. Mr Deokar passed away last week.

http://www.mxmindia.com/2014/01/the-3-d-art-director-ivan-arthur-on-sudhir-deokar/

Stories on 6th May '13

Does editorial content need an eye in the sky?
The New York Times set up a team to track - practically in real-time - whether editorial is going in the right direction. Does India need data analytics in editorial decisions? MxMIndia finds out
http://www.mxmindia.com/2013/05/does-editorial-content-need-an-eye-in-the-sky/

Jaldi 5 with Anuj Poddar: KHMC will be a milestone for Marathi television
Marathi general entertainment television hasn't seen promotions on this scale before. As Kon Hoeel Marathi Crorepati is set to take off on ETV Marathi, Anuj Poddar- EVP Strategy & Business Head Regional Channels Viacom18 addresses MxMIndia's questions
http://www.mxmindia.com/2013/05/jaldi-5-with-anuj-poddar-khmc-will-be-a-milestone-for-marathi-television/

Skyfall, Hobbit on Pix post deal with MGM
Under this arrangement, Sony Pix will premiere the studio's new titles
http://www.mxmindia.com/2013/05/skyfall-hobbit-on-pix-post-deal-with-mgm/

ASCI upholds record 96 complaints against ads in Feb '13
The healthcare category complaints surpassed education, witnessing 36 complaints
http://www.mxmindia.com/2013/05/asci-upholds-record-96-complaints-against-ads-in-feb-13/

AdStrat: Tang: Negotiating Kidland
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-tang-negotiating-kidland/

Reviewing the Reviews: Shootout At Wadala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-shootout-at-wadala/

Introducing: New Viewsletter Feature: Top 5 Links of the Day
Introducing a new 'Viewsletter' Feature called 'Links of the Day'. This will have links to various news and features from various publications which we think are good for you to connect to
http://www.mxmindia.com/2013/05/introducing-new-viewsletter-feature-top-5-links-of-the-day/

Anil Thakraney: Sarabjit saga: Disproportionate coverage
The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist
http://www.mxmindia.com/2013/05/anil-thakraney-sarabjit-saga-disproportionate-coverage/

Citizen signs brand ambassador Kevin Pietersen
Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market
http://www.mxmindia.com/2013/05/citizen-signs-brand-ambassador-kevin-pietersen/

Stories on 23rd September

Can Sony be GEC #1?

Will the KBC magic help MSM’s Man Jit and N P Singh turn kings of the Hindi GEC arena?

http://www.mxmindia.com/2011/09/can-sony-be-gec-1/

Mediaah!: Is Arnab Goswami the "over-the-top anchor" in the TOI ad?

Mediaah! tries to find out which of the news channel stars fit the Times of India descriptor of over-the-top anchors

http://www.mxmindia.com/2011/09/is-arnab-the-over-the-top-anchor-in-the-toi-ad/

First on MxMIndia: Slowdown forces Bright Outdoor to give up BEST bus biz

Bright Outdoor halts its BEST journey; fresh tender to open next month

http://www.mxmindia.com/2011/09/first-on-mxmindia-best-buses-won%E2%80%99t-be-so-bright/

Hard Knocks:Journos,keep your distance from celebs

At the root of good journalism lies the Lakshman Rekha with celebs, writes Anil Thakraney in context of over-bonding of some journos and celebs over Twitter

http://www.mxmindia.com/2011/09/hard-knocks-dear-journos-keep-your-distance-from-celebs/

94.3 Radio One empowers its listeners

94.3 Radio One has completed five years in the Bangalore market and has initiated a campaign to give its listeners the power to choose what they want to hear on radio by organizing a public feedback forum

http://www.mxmindia.com/2011/09/94-3-radio-one-empowers-its-listeners/

The fast and the gorgeous on NDTV Good Times

NDTV Good Times unveils The Fast and The Gorgeous faces of The Force India F1 team

http://www.mxmindia.com/2011/09/the-fast-and-the-gorgeous-on-ndtv-good-times/

Discovery’s Curiosity answers those awkward questions

Discovery Channel to uncover some of life’s biggest questions, Curiosity to air from October 17

http://www.mxmindia.com/2011/09/discovery%E2%80%99s-curiosity-answers-those-awkward-questions/

Business Standard celebrates use of Hindi in biz

Celebration of Hindi Diwas by Business Standard Hindi, promoting the use of the language in business.

http://www.mxmindia.com/2011/09/business-standard-celebrates-use-of-hindi-language-in-business/

Riot moves to SK&V Communications

Cool young brand Riot has found the right partner in SK&V Communications.

http://www.mxmindia.com/2011/09/riot-moves-to-skv-communications/

UFO Moviez now holds 52% stake in Scrabble Ent

UFO Moviez picks up 26% more in digital cinema systems provider Scrabble Entertainment to take total stake to 52%

http://www.mxmindia.com/2011/09/ufo-moviez-now-holds-52-stake-in-scrabble-ent/

Choice between lion and jackal: Santosh Bhartiya

Founder of Chauthi Duniya Santosh Bhartiya on greedy media owners and corruption in journalism.

http://www.mxmindia.com/2011/09/the-state-of-the-fourth-estate/

Editor Pataudi/Tribute by Vivek Sengupta

Editor-turned-public affairs advistor Vivek Sengupta remembers Tiger Pataudi

http://www.mxmindia.com/2011/09/editor-pataudi-tribute-by-vivek-sengupta/

The Anchor: Pradeep Chopra on 8 mistakes marketers make about social media

http://www.mxmindia.com/2011/09/the-anchor-pradeep-chopra-on-8-mistakes-marketers-make-about-social-media/