Stories on 29th Sep '17

25 and a huge force to reckon with!

Starting a week-long series coinciding with Zee TV’s completion of a quarter century. Read more

Shailesh Kapoor: Bollywood's Star Crisis: How soon can the youth take over?

For seven years now, the same five male stars have consistently taken the Top 5 positions: Salman, Akshay, Shah Rukh, Aamir and Hrithik Roshan, writes Shailesh Kapoor. Read more

Ramesh Narayan? elected? President of IAA India Chapter

Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). Read more

---

Ranjona Banerji: Is my life in danger, Ravish Kumar asks PM

It is highly likely that someone from the BJP will provide some cock and bull explanation which blames Ravish Kumar for being threatened by BJP fans and members, writes Ranjona Banerji. Read more

---

DDB Mudra West crafts 'All Work, All Play' for fbb's latest Chinos Collection

The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style. Read more

---

Hooq aims to 'reignite' VOD market in India

Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience. Read more

---

WeWork assigns digital marketing mandate to iProspect India

The account will be serviced from Bangalore. Read more

---

Sony rolls out Bravia marketing campaign

360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs. Read more

---

Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

The celebrity duo to feature in Fossil’s first ever multimedia campaign in India - FossilFirsts. Read more

---

Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth. Read more

Stories on 3rd Apr '17

Vodafone scores a Perfect 10 with IPL
The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign
http://www.mxmindia.com/?p=101498

Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia
Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group
http://www.mxmindia.com/?p=101470

Aidem Ventures partners Sporty Solutionz to form Aidem Sporty
Aidem team will be managing and monetising the valuable sports properties in India
http://www.mxmindia.com/?p=101472

Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101469

Garnier Men announces Tiger Shroff as brand ambassador
Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand
http://www.mxmindia.com/?p=101468

Kellogg's launches a new variant - Special K Protein & Fibre
The new breakfast cereal promises a big nutrition punch
http://www.mxmindia.com/?p=101467

Stories on 6th May '15

So who did the 'keeda' on BARC with the MIB?
MxMIndia has had a simple, one-line view on this: The government must have no role in audience measurement
http://www.mxmindia.com/2015/05/so-who-did-the-keeda-on-barc-with-the-mib/

Srinivasan Swamy & Ramesh Narayan declared IAA Champions
The IAA Inspire Awards were created to celebrate IAA members who have achieved leadership excellence and contributed their vision, ideas, efforts and services
http://www.mxmindia.com/2015/05/srinivasan-swamy-ramesh-narayan-declared-iaa-champions/

ZETC opts for a vibrant new look
The new look reflects the outlookof the channel tocreate a stronger connect with the youth
http://www.mxmindia.com/2015/05/zetc-opts-for-a-vibrant-new-look/

O&M unveils campaign for NCPA & SOI
The truth is, Western Classical music is enjoyable at every age
http://www.mxmindia.com/2015/05/om-unveils-campaign-for-ncpa-soi/

Kyoorius announces speaker lineup for MELT:2015
MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD
http://www.mxmindia.com/2015/05/kyoorius-announces-speaker-lineup-for-melt2015/

Sanjeev Kotnala: Kyoorius: Awarding the Work, not the Organisation or the Individual
Last year, the Kyoorius Awards surprised us with scale and style and it promises to be much bigger this year, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-kyoorius-awarding-the-work-not-the-organisation-or-the-individual/

Tie-ups with movie producers and ad agencies can promote Indie talent: Farout Media
The music rights management and talent development company was co-founded by Farhan Akhtar, Anurag Rao and Excel Entertainment

http://www.mxmindia.com/2015/05/tie-ups-with-movie-producers-and-ad-agencies-can-promote-indie-talent-farout-media/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 14th Jul 14

11 Learnings from the World Cup
Senior marketer and corporate analyst Sanjeev Kotnala lists the 11 takeaways from the FIFA extravaganza that ended this morning
http://www.mxmindia.com/2014/07/11-learnings-from-the-world-cup/

AAAI to felicitate Ramesh Narayan with Lifetime Achievement Award
The Advertising Agencies Association of India will felicitate veteran adman Ramesh Narayan with the Lifetime Achievement Award on July 24 in Mumbai
http://www.mxmindia.com/2014/07/aaai-to-felicitate-ramesh-narayan-with-lifetime-achievement-award/

Digital the way forward for Realtors, urge experts
IAA (India) Seminar on 'Real Estate in a Digitized World' held at the Nashik Engineering Cluster
http://www.mxmindia.com/2014/07/digital-the-way-forward-for-realtors-urge-experts/

'Har Baar More' says Tata Docomo's new campaign
From extra validity to more data and talk time, the campaign offers something attractive for its customers
http://www.mxmindia.com/2014/07/har-baar-more-says-tata-docomos-new-campaign/

Thoughtshop unveils campaign for Quick Heal
With this campaign, Quick heal aims to educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free
http://www.mxmindia.com/2014/07/thoughtshop-unveils-campaign-for-quick-heal/

Yellow Retail unveils Digiflip Pro for Flipkart
Dutch agency's design on Flipkart’s Private Label wins rave reviews
http://www.mxmindia.com/2014/07/yellow-retail-unveils-digiflip-pro-for-flipkart/

Amith Prabhu: Praxis 2014 is slicker, smarter and super
This year's Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3
http://www.mxmindia.com/2014/07/amith-prabhu-praxis-2014-is-slicker-smarter-and-super/

Reviewing the Reviews: Humpty Sharma Ki Dulhania succeeds as teen date movie
Varun Dhawan and Alia Bhatt crisped up a rather soggy plot, notes Deepa Gahlot

http://www.mxmindia.com/2014/07/reviewing-the-reviews-humpty-sharma-ki-dulhania-succeeds-as-teen-date-movie/

Stories on 3rd Jan '14

Kejriwal Is News, News Is Kejriwal
The political news on TV and in the papers was getting way too predictable of late and Arvind Kejriwal is the man with the twist, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/kejriwal-is-news-news-is-kejriwal/


N P Singh is CEO, MSM
Longstanding Chief Operating Officer of Multi Screen Media, N P Singh, has been appointed CEO
http://www.mxmindia.com/2014/01/n-p-singh-is-ceo-msm/


IAA calls for entries to Olive Crown Awards
The last date for entries for the first and only awards for creative excellence in communicating sustainability is January 31, 2014. Entry form can be downloaded from iaaindiachapter.org
http://www.mxmindia.com/2014/01/iaa-calls-for-entries-to-olive-crown-awards/


More than just a new year greeting. On 40th anniv, RK Swamy Hansa to donate Rs 400 to charity on every click
The greeting carries with it an offer to donate Rs 400 to a charity on behalf of the recipients who are required to indicate their choice of donation to the cause of either education or healthcare by clicking on a button.
http://www.mxmindia.com/2014/01/more-than-just-a-new-year-greeting-on-40th-anniv-rk-swamy-hansa-to-donate-rs-400-to-charity-on-every-click/

The 3-D Art Director. Ivan Arthur on Sudhir Deokar
Ivan Arthur, former National Creative Director of Hindustan Thompson Associates (what's now called JWT), pays tribute to Sudhir Deokar, his soulmate and creative chief of HTA's hyperactive Mumbai office. Mr Deokar passed away last week.

http://www.mxmindia.com/2014/01/the-3-d-art-director-ivan-arthur-on-sudhir-deokar/